In this episode of The Search Session, Gianluca Fiorelli talks with Natalia Witczyk about bridging Chinese and Western SEO, Baidu’s black-hat culture, the role of WeChat, and why strategies must shift toward UX personalization. Packed with insights, advice, and real-world stories on SEO, AI, and cultural differences in search.

This is the 25th episode of: YouTube playlist

• (00:10) Meet Our Guest: Natalia Witczyk
• (02:04) Bridging Western and Chinese SEO
• (03:33) Chinese Brands Entering Western Markets: Key SEO Challenges
• (05:39) Baidu vs. Google: Why Baidu SEO is a Different Game
• (11:37) Lessons from Social Media: Adapting to Google’s Zero-Click Future
• (13:57) AI’s Impact on Search Behavior: What China’s Already Doing
• (18:52) How European Clients are Adapting to AI in SEO
• (23:56) SEO Metrics and Reporting in the Age of LLMs
• (28:12) International SEO Challenges: Google’s AI and Translation Issues
• (34:34) Natalia's Prediction: The Shift from 'International SEO' to 'International UX'
• (41:55) Insights from Being a Search Awards Judge: How Global SEO Strategies Are Evolving
• (48:52) Beyond SEO: Getting to Know Natalia

👉 Read the full article and explore additional insights: advancedwebranking.com — International SEO insights from China

• LinkedIn: https://www.linkedin.com/in/nataliawitczyk/
• Website: https://www.jademond.com

• LinkedIn: https://www.linkedin.com/in/gianlucafiorelli/
• X: https://x.com/gfiorelli1
• Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social
• Website: https://iloveseo.net/

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