What happens when old-school SEO meets the AI-powered search era?
In this episode of The Search Session, Gianluca Fiorelli sits down with Martin MacDonald to trace SEO’s evolution—from the experimental 2000s to today’s world of LLMs, structured data, and enterprise-scale challenges.
Expect insights on how AI reshapes search visibility, why structured data still pays off, and what it really takes to drive impact across millions of pages. Tune in for a sharp, human take on where search is headed next.
This is the 34 episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh
Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights:
https://www.advancedwebranking.com/blog/enterprise-seo-in-age-of-ai-llms
Where to find Martin MacDonald
Where to find Gianluca Fiorelli
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