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The Search Session
Advanced Web Ranking
37 episodes
1 day ago
Join international SEO consultant Gianluca Fiorelli as he explores the dynamic world of SEO. In each episode, industry leaders share insights and strategies to help in-house SEOs, agency professionals, and consultants tackle the evolving search landscape.
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Marketing
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All content for The Search Session is the property of Advanced Web Ranking and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Join international SEO consultant Gianluca Fiorelli as he explores the dynamic world of SEO. In each episode, industry leaders share insights and strategies to help in-house SEOs, agency professionals, and consultants tackle the evolving search landscape.
Show more...
Marketing
Business
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AI Is Not Your Expert: Post-Purchase SEO, AI Pitfalls & Adaptive Strategy | Judith Lewis
The Search Session
1 hour 2 minutes 19 seconds
3 months ago
AI Is Not Your Expert: Post-Purchase SEO, AI Pitfalls & Adaptive Strategy | Judith Lewis

Are you using AI in your SEO strategy—or is it using you?


In this episode of The Search Session, Gianluca Fiorelli chats with the brilliant Judith Lewis—digital marketing consultant, international conference MC, and certified wine-and-chocolate connoisseur—about how AI is reshaping the search landscape.


From shifting visibility in B2B and B2C, to the rise of post-purchase SEO, to the risks of AI hallucinations, this conversation is packed with sharp insights, laughs, and practical advice. Judith shares real talk on using AI to speed up tasks without replacing expertise, and why flexible strategies are key in today’s fast-changing digital world.


It’s an inspiring, no-fluff episode you won’t want to miss.


This is the 24th episode of: The Search Session on YouTube


Here's what you'll learn in this episode:


  • (00:07) Meet Our Guest: Judith Lewis
  • (05:26) SEO Today: Stability, Strategy, and the Post-Purchase Opportunity
  • (07:01) B2B vs B2C in the Age of AI Overviews and The Great Decoupling
  • (16:21) How AI Can Speed Up Work and Where It Falls Short: Recognizing Hallucination Risks
  • (29:30) Creating Adaptable Strategies That Support Business Goals — Without Getting Stuck in Rigid Plans
  • (39:15) The Myths of Generative Engine Optimization
  • (43:20) Experiments, Spam Tactics, and the Limits of Persuasion
  • (52:23) The Fireside Questionnaire


👉 Read the full article and explore additional insights


Where to find Judith Lewis

LinkedIn |

X |

Website


Where to find Gianluca Fiorelli

LinkedIn |

X |

Bluesky |

Website


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Be sure to subscribe for more actionable marketing and SEO tutorials: @advancedwebranking

The Search Session
Join international SEO consultant Gianluca Fiorelli as he explores the dynamic world of SEO. In each episode, industry leaders share insights and strategies to help in-house SEOs, agency professionals, and consultants tackle the evolving search landscape.