What happens when AI reshapes how people search, feel, and buy online?
In this episode of The Search Session, host Gianluca Fiorelli sits down with Italian digital strategy advisor Marco Loguercio to explore the evolution of e-commerce in an AI-driven world. From omnichannel search trends revealed by the Osservatorio Search in Italy to the rising impact of real intent over guesswork, the conversation dives into how data and emotion are merging to redefine the product experience.
Marco explains why content must be treated as part of the product itself, how emotional imagery paired with clarity drives conversions, and why the line between online and offline shopping is disappearing. With ChatGPT now integrating checkout through platforms like Etsy and Shopify, the stakes for understanding buyer behavior and controlling first-party data have never been higher.
Tune in for a fast-paced conversation packed with insights on aligning search, content, and commerce to meet people where their desire begins. Enjoy!
This is the 36th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh
Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights:
https://www.advancedwebranking.com/blog/e-commerce-in-omnichannel-ai-search
Where to find Marco Loguercio
Where to find Gianluca Fiorelli
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