In this episode of The Search Session, Gianluca Fiorelli is joined by longtime friend and renowned Italian SEO expert Giorgio Taverniti for a conversation packed with fresh perspectives on the evolving search landscape. Giorgio introduces the concept of liquid search, where Google reshapes and re-renders content dynamically within its own ecosystem, and explores the power of inspirational intent—an often-overlooked driver of user behavior. He also discusses the rise of resolutive intent and how understanding the essence of content is becoming essential in an AI-driven world.
From the role of creators and high-value product detail pages to building presence across platforms like YouTube and Google Discover, Giorgio offers actionable insights for modern SEOs.
Instead of pushing for a complete overhaul, he encourages a mindset of experimentation: blending structured data with deep, meaningful content to stay relevant. It’s an insightful and inspiring conversation—one that brings both clarity and warmth to where search is headed next.
This is the 22nd episode of: The Search Session on YouTube
Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights: The SEO Age of Liquid Search
Where to find Giorgio Taverniti:
LinkedIn | X | Website
Where to find Gianluca Fiorelli:
LinkedIn | X | Bluesky | Website
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