🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit
In this new mini-series (called Scaling with Bob), we take you behind the scenes of Bob's new freelance offer and what he's doing to help a Lead Gen client scale. We hope you enjoy these insights from the trenches!
🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.
Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter
🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!
Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.
Become a member of The PPC Hub and make this the best year of your career! (2.000+ members) → https://www.ppcmastery.com/hub
🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit
In this new mini-series (called Scaling with Bob), we take you behind the scenes of Bob's new freelance offer and what he's doing to help a Lead Gen client scale. We hope you enjoy these insights from the trenches!
🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.
Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter
🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!
Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.
Become a member of The PPC Hub and make this the best year of your career! (2.000+ members) → https://www.ppcmastery.com/hub
🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit
In this new mini-series (called Scaling with Bob), we take you behind the scenes of Bob's new freelance offer and what he's doing to help a Lead Gen client scale. We hope you enjoy these insights from the trenches!
🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.
Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter
🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!
Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.
Become a member of The PPC Hub and make this the best year of your career! (2.000+ members) → https://www.ppcmastery.com/hub
🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit
Follow Sandi Walsh on LinkedIn: https://www.linkedin.com/in/sandralouisewalsh/
🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.
Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter
🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!
Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.
Become a member of The PPC Hub and make this the best year of your career! (2.000+ members) → https://www.ppcmastery.com/hub
🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit
Follow Lol Lowe on LinkedIn: https://www.linkedin.com/in/lollowe/
🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.
Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter
🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!
Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.
Become a member of The PPC Hub and make this the best year of your career! (2.000+ members) → https://www.ppcmastery.com/hub
Chapters:
00:00 Introduction and Irresistible Offers
00:38 Welcome to the PPC Mastery Podcast
01:15 Spotlight on Lol: Inspiring The PPC Hub
02:19 Lol's Journey and Client Success Stories
03:21 Deep Dive into Irresistible Offers
04:40 Case Study: Personal Training Business
06:41 Case Study: Coffee Subscription Business
14:20 Results and Impact of Irresistible Offers
17:50 Challenges and Client Conversations
22:10 Freelancing and The PPC Hub Community
30:44 Final Thoughts and Advice for PPC Experts
31:22 Closing Remarks and How to Stay Connected
🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit
Follow Jos Cobussen on LinkedIn: https://www.linkedin.com/in/jos-cobussen/
🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.
Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter
🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!
Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.
Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub
Chapters
00:00 Introduction and Guest Welcome
01:00 Golden Nugget for PPC Experts
01:45 LinkedIn Strategies for Client Acquisition
03:19 Guest's Career Journey
05:16 Challenges and Successes in Freelancing
09:58 Specializing in Lead Generation
14:42 Marketing and Client Acquisition Strategies
19:14 Scaling and Future Plans
25:42 Networking and Joining the PPC Hub
25:49 Investing in Knowledge and Courses
27:53 Impact on Skills and Confidence
29:06 Honesty and Experimentation with Clients
31:37 Freelancing Tips and Recommendations
35:17 Red Flag Clients and Learning Experiences
38:27 Productivity Hacks for Freelancers
43:13 Final Thoughts and Career Advice
46:08 Connecting and Wrapping Up
🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit
Kat Sale is the Co-Founder of House of Performance and has grown her agency to 14 people in just a few years. In this episode, you'll learn why it's so important to build a good company culture, and how Kat has done that at HoP.
Follow Kat Sale on LinkedIn: https://www.linkedin.com/in/kat-sale/
🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.
Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter
🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!
Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.
Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub
Chapters
00:00 Introduction and Guest Welcome
01:05 The Journey of House of Performance
02:23 Building a Unique Company Culture
05:53 Challenges and Growth
09:02 Team Dynamics and Client Relationships
17:25 Future Goals and Reflections
22:37 Firing a Difficult Client
23:13 Addressing Burnout in the Industry
24:31 The Importance of Curiosity and Perseverance
27:02 Specialization in Digital Marketing
28:38 Balancing Work and Family Life
32:05 Rapid Fire Questions
38:53 Final Thoughts and Takeaways
🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit
Subscribe to Aaron Young on YouTube: https://www.youtube.com/@AaronYoungGoogleAds
🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.
Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter
🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!
Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.
Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub
Chapters
00:00 Introduction to Bottom of Funnel Strategy
00:19 Welcome to the PPC Mastery Podcast
00:28 Guest Introduction: Aaron Young
00:55 The Myth of Advanced Strategies
01:52 Aaron Young's Journey in PPC
07:22 Defining the Bottom Up Funnel Approach
07:44 Implementing the Bottom Up Funnel Strategy
13:24 Lead Generation vs. E-commerce Strategies
16:47 Evaluating Campaign Success
21:30 Challenges and Considerations
26:14 Rapid Fire Questions
30:40 Final Thoughts and Advice
32:50 Conclusion and Outro
🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit
In this episode, I talk to Diantha van Surksum, an ex-colleague of mine and Freelance SEO Specialist, on how PPC & SEO can work together for better results.
Follow Diantha van Surksum on LinkedIn: https://www.linkedin.com/in/diantha-van-surksum-040a8089/
🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.
Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter
🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!
Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.
Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub
Chapters
00:00 Introduction to Data Visibility and Collaboration
00:30 Welcome to the PPC Mastery Podcast
00:43 Guest Introduction: Dianta van Serksen
01:12 SEO and Google Ads Synergy
01:48 Dianta's Career Journey
03:15 In-House vs. Agency Experience
04:50 Breaking Down Silos in Digital Marketing
06:27 Combining SEO and SEA Data
09:35 Practical Collaboration Tips
17:18 SEO Fundamentals for Google Ads Specialists
27:21 Impact of AI on SEO and SEA
34:24 Final Thoughts and Key Takeaways
38:19 Closing Remarks and Contact Information
38:52 Podcast Outro and Additional Resources
🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit
Follow Caterina Mariani on LinkedIn: https://www.linkedin.com/in/caterina-mariani/
🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.
Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter
🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!
Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.
Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub
Chapters:
00:00 Introduction to Google Ads Perspectives
01:21 Caterina's Journey in Google Ads
02:44 The Importance of Metrics Beyond Google Ads
06:52 Understanding MER, AOV, and Customer Acquisition Costs
10:49 Educating Clients on Metrics That Matter
12:49 Incrementality Over Fluff in Advertising
15:41 Cross-Channel Strategies for E-Commerce Success
19:44 The Role of Logistics in E-Commerce Growth
21:01 Reporting Metrics That Drive Business Decisions
24:35 Rapid Fire Questions and Final Thoughts
🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit
Denie has traveled the world while working as a Freelance Google Ads Specialist. How did he do it? Find out on this episode!
Follow Denie Geertzen on LinkedIn: https://www.linkedin.com/in/denie-geertzen/
🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.
Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter
🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!
Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.
Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub
🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit
In this episode, I dive into several Google Ads case studies with Ramial Aqeel (Lead Gen & Ecommerce). Let's get technical!
Follow Ramial Aqeel on LinkedIn: https://www.linkedin.com/in/ramialaqeel/
🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.
Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter
🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!
Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.
Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub
🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit
In this episode, I talk about what it takes to drive results with Google Ads, from the unofficial perspective of a Digital Growth Strategist at Google (Maximilian vom Eyser). I will clarify again: Max is speaking on behalf of himself, not on behalf of Google. But he shared a lot of interesting insights, so enjoy!
- Follow Maximilian vom Eyser on LinkedIn: https://www.linkedin.com/in/maximilian-vom-eyser/
🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.
Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter
🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!
Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.
Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub
💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.
📺 YouTube: https://www.youtube.com/@ppcmasterycom
🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1
🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137
Chapters:
00:00 Introduction to Auto Created Assets
00:14 Meet Maximilian: Senior Digital Growth Strategist at Google
03:08 Maximilian's Journey to Google
07:28 The Role of a Senior Digital Growth Strategist
10:25 Importance of Fundamentals in Google Ads
13:55 Advanced Strategies and Common Pitfalls
17:09 The Impact of AI and Automation
22:01 Beyond Google Ads: Holistic Business Growth
27:08 Evolving with Google Ads Automation
27:21 The Rise of Smart Bidding
28:14 Trusting Industry Changes
29:56 The Importance of Experimentation
32:18 Working at Google: Insights and Experiences
36:17 Future Trends in PPC and AI
44:53 Rapid Fire Questions
48:43 Final Thoughts and Advice for PPC Experts
50:16 Closing Remarks and How to Connect
Gain total clarity on what it takes to drive results with Google Ads in 2025 & beyond. Join The PPC Hub: https://www.ppcmastery.com/hub
In this episode, I dive into Google Ads news & trends for 2025 with Adriaan Dekker and Thomas Eccel.
- Follow Adriaan Dekker on LinkedIn: https://www.linkedin.com/in/adriaan-dekker-google-ads-freelancer-rotterdam/
- Follow Thomas Eccel on LinkedIn: https://www.linkedin.com/in/thomaseccel/
🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.
Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter
🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!
Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.
Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub
💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.
📺 YouTube: https://www.youtube.com/@ppcmasterycom
🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1
🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137
Chapters:
00:00 Introduction to PPC Mastery Podcast
00:36 Meet the Guests: Thomas Eccel and Adriaan Dekker
01:25 Google Ads Insights and Controversial Opinions
03:13 Adriaan's Golden Nugget for PPC Success
04:29 Adriaan's Journey and Motivation
06:37 Thomas on Sharing News and Updates
08:20 Biggest PPC News Updates
08:47 Exploring Search Max and Bid Exploration
13:09 Microsoft Clarity Integration
24:43 2025 PPC Trends
25:21 Google's Revenue Focus: YouTube and AI
26:20 The Impact of AI on User Behavior and Market Share
28:36 Automation and AI in Google Ads
29:34 The Future of Video and Visual Ads
30:19 Privacy-Centric Marketing and New Metrics
33:42 Exciting Developments in Google Ads for 2025
36:13 Rapid Fire Questions: Insights and Advice
43:04 Final Thoughts and Where to Follow
43:58 Conclusion and Next Steps
In this episode, Ruben Runneboom shares how to prepare your Google Ads campaigns for Black Friday (and get your clients on board).
Ruben is the co-founder of Taskforce Agency and one of the smartest minds in PPC. He regularly shares advanced tips and tricks on LinkedIn, so be sure to follow him: https://www.linkedin.com/in/rubenrunneboom-ecommerce-specialist/
Extra resources provided by Ruben:
Briefing doc for clients: https://docs.google.com/presentation/d/1x6zcDpYuTzdYEqSAfHxjMgRN5lhVgcpCLyn01qLi2j0/copy
Q4 Strategy Framework: https://docs.google.com/spreadsheets/d/1HMaygtIdK3v6uj4JdFARRycC9DRRzGUp1U28q2hM3Ac/copy
🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.
Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter
🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!
Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.
Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) → https://www.ppcmastery.com/hub
💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.
📺 YouTube: https://www.youtube.com/@ppcmasterycom
🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1
🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137
In this episode, Mike Rhodes shares how to leverage AI with Google Ads. This episode is full of gems, enjoy!
About Mike Rhodes:
Mike is a Dad, Husband, public speaker, and serial entrepreneur who built and sold his agency, co-wrote world’s best-selling Google Ads book, and is now building epic products for the PPC community.
- Follow Mike on LinkedIn: https://www.linkedin.com/in/mikerhodesideas/
- Get Mike’s pMax script: https://pmaxscript.com/
🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.
Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter
🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!
Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.
Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) → https://www.ppcmastery.com/hub
💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.
📺 YouTube: https://www.youtube.com/@ppcmasterycom
🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1
🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137
In this episode, Frederik Boysen explains why it’s so important to track and optimize for profit, not just revenue. This episode is full of gems, enjoy!
About Frederik Boysen:
Frederik Boysen is the founder of ProfitMetrics, a tool that specializes in tracking (gross) profit for ecom brands.
- Follow Frederik on LinkedIn: https://www.linkedin.com/in/frederik-boysen-607ab444/
- Get a free trial of ProfitMetrics: https://profitmetrics.io/
🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.
Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter
🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!
Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.
Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) → https://www.ppcmastery.com/hub
💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.
📺 YouTube: https://www.youtube.com/@ppcmasterycom
🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1
🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137
In this episode, Thomas Eccel shares best practices to drive results with Demand Gen campaigns (Google Ads). This episode is full of gems, enjoy!
About Thomas Eccel:
Thomas is a high-level Google Ads Specialist who quickly mastered Demand Gen after it was launched. They even call him “The Demand Gen Whisperer”.
Follow Thomas on LinkedIn: https://www.linkedin.com/in/thomaseccel/
🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.
Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter
🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!
Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.
Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) → https://www.ppcmastery.com/hub
💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.
📺 YouTube: https://www.youtube.com/@ppcmasterycom
🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1
🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137
In this episode, Bob returns to talk about how drive results with Google Shopping. This episode is full of gems, enjoy!
About Bob Meijer:
Bob is the 🐐 of Google Ads and I’m proud to call him my business partner and Co-Founder at PPC Mastery!
Follow Bob on LinkedIn: https://www.linkedin.com/in/bmmeijer/
🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.
Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter
🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!
Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.
Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) → https://www.ppcmastery.com/hub
💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.
📺 YouTube: https://www.youtube.com/@ppcmasterycom
🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1
🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137
In this episode, Geert Groot takes you through a practical approach on how to scale Google Ads with small budgets. This episode is full of gems, enjoy!
About Geert Groot:
Geert is a freelance Google Ads Specialist who manages 100+ accounts at once. He specializes in local businesses and is a master at driving results with small budgets. He’s also an active member of The PPC Hub and frequently helps members drive results with small budgets.
Follow Geert on LinkedIn: https://www.linkedin.com/in/geertgroot/
🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.
Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter
🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!
Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.
Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) → https://www.ppcmastery.com/hub
💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.
📺 YouTube: https://www.youtube.com/@ppcmasterycom
🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1
🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137