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๐๏ธ ๐ฆ๐๐ฏ๐๐ฐ๐ฟ๐ถ๐ฏ๐ฒ ๐๐ผ ๐ง๐ต๐ฒ ๐ฃ๐ฃ๐ ๐๐ฑ๐ด๐ฒ.
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๐ฅ ๐ช๐ฎ๐ป๐ ๐๐ผ ๐๐ฎ๐ธ๐ฒ ๐๐ผ๐๐ฟ ๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐ฑ๐ ๐๐ธ๐ถ๐น๐น๐ ๐๐ผ ๐๐ต๐ฒ ๐ป๐ฒ๐ ๐ ๐น๐ฒ๐๐ฒ๐น? ๐๐ผ๐ถ๐ป ๐ง๐ต๐ฒ ๐ฃ๐ฃ๐ ๐๐๐ฏ!
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Chapters:
00:00 Introduction to Google Ads Perspectives
01:21 Caterina's Journey in Google Ads
02:44 The Importance of Metrics Beyond Google Ads
06:52 Understanding MER, AOV, and Customer Acquisition Costs
10:49 Educating Clients on Metrics That Matter
12:49 Incrementality Over Fluff in Advertising
15:41 Cross-Channel Strategies for E-Commerce Success
19:44 The Role of Logistics in E-Commerce Growth
21:01 Reporting Metrics That Drive Business Decisions
24:35 Rapid Fire Questions and Final Thoughts