๐ Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit
In this episode, I talk to Diantha van Surksum, an ex-colleague of mine and Freelance SEO Specialist, on how PPC & SEO can work together for better results.
Follow Diantha van Surksum on LinkedIn: https://www.linkedin.com/in/diantha-van-surksum-040a8089/
๐๏ธ ๐ฆ๐๐ฏ๐๐ฐ๐ฟ๐ถ๐ฏ๐ฒ ๐๐ผ ๐ง๐ต๐ฒ ๐ฃ๐ฃ๐ ๐๐ฑ๐ด๐ฒ.
Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (โฌ199 value): https://www.ppcmastery.com/newsletterย
๐ฅ ๐ช๐ฎ๐ป๐ ๐๐ผ ๐๐ฎ๐ธ๐ฒ ๐๐ผ๐๐ฟ ๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐ฑ๐ ๐๐ธ๐ถ๐น๐น๐ ๐๐ผ ๐๐ต๐ฒ ๐ป๐ฒ๐ ๐ ๐น๐ฒ๐๐ฒ๐น? ๐๐ผ๐ถ๐ป ๐ง๐ต๐ฒ ๐ฃ๐ฃ๐ ๐๐๐ฏ!
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Chapters
00:00 Introduction to Data Visibility and Collaboration
00:30 Welcome to the PPC Mastery Podcast
00:43 Guest Introduction: Dianta van Serksen
01:12 SEO and Google Ads Synergy
01:48 Dianta's Career Journey
03:15 In-House vs. Agency Experience
04:50 Breaking Down Silos in Digital Marketing
06:27 Combining SEO and SEA Data
09:35 Practical Collaboration Tips
17:18 SEO Fundamentals for Google Ads Specialists
27:21 Impact of AI on SEO and SEA
34:24 Final Thoughts and Key Takeaways
38:19 Closing Remarks and Contact Information
38:52 Podcast Outro and Additional Resources