An unofficial Google Rep's take on what drives REAL Google Ads Results

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The PPC Mastery Podcast

Miles McNair & Bob Meijer

42 episodes

2 months ago

Welcome to The PPC Mastery Podcast! Every week, we'll share actionable tips, strategies, tactics, and stories to inspire you to make more out of your Google Ads campaigns.Presented by Bob Meijer & Miles McNair — founders of PPC Mastery. Our mission is to unite and provide insane value to the PPC community and help ambitious companies and marketers make the most out of Google Ads.Whenever you're ready, here's how we can help you:Join our free Discord community here: https://www.ppcmastery.com/community Subscribe to The PPC Edge Newsletter (and get one actionable Google Ads tip in your mailbox every Monday): https://www.ppcmastery.com/blog

All content for The PPC Mastery Podcast is the property of Miles McNair & Bob Meijer and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

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An unofficial Google Rep's take on what drives REAL Google Ads Results | EP 30

The PPC Mastery Podcast

52 minutes 24 seconds

9 months ago

An unofficial Google Rep's take on what drives REAL Google Ads Results | EP 30

🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit

In this episode, I talk about what it takes to drive results with Google Ads, from the unofficial perspective of a Digital Growth Strategist at Google (Maximilian vom Eyser). I will clarify again: Max is speaking on behalf of himself, not on behalf of Google. But he shared a lot of interesting insights, so enjoy!

- Follow Maximilian vom Eyser on LinkedIn: https://www.linkedin.com/in/maximilian-vom-eyser/

🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter

🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!

Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.

Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub

💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.

📺 YouTube: https://www.youtube.com/@ppcmasterycom

🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1

🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137

Chapters:

00:00 Introduction to Auto Created Assets

00:14 Meet Maximilian: Senior Digital Growth Strategist at Google

03:08 Maximilian's Journey to Google

07:28 The Role of a Senior Digital Growth Strategist

10:25 Importance of Fundamentals in Google Ads

13:55 Advanced Strategies and Common Pitfalls

17:09 The Impact of AI and Automation

22:01 Beyond Google Ads: Holistic Business Growth

27:08 Evolving with Google Ads Automation

27:21 The Rise of Smart Bidding

28:14 Trusting Industry Changes

29:56 The Importance of Experimentation

32:18 Working at Google: Insights and Experiences

36:17 Future Trends in PPC and AI

44:53 Rapid Fire Questions

48:43 Final Thoughts and Advice for PPC Experts

50:16 Closing Remarks and How to Connect