๐ Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit
Subscribe to Aaron Young on YouTube: https://www.youtube.com/@AaronYoungGoogleAds
๐๏ธ ๐ฆ๐๐ฏ๐๐ฐ๐ฟ๐ถ๐ฏ๐ฒ ๐๐ผ ๐ง๐ต๐ฒ ๐ฃ๐ฃ๐ ๐๐ฑ๐ด๐ฒ.
Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (โฌ199 value): https://www.ppcmastery.com/newsletterย
๐ฅ ๐ช๐ฎ๐ป๐ ๐๐ผ ๐๐ฎ๐ธ๐ฒ ๐๐ผ๐๐ฟ ๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐ฑ๐ ๐๐ธ๐ถ๐น๐น๐ ๐๐ผ ๐๐ต๐ฒ ๐ป๐ฒ๐ ๐ ๐น๐ฒ๐๐ฒ๐น? ๐๐ผ๐ถ๐ป ๐ง๐ต๐ฒ ๐ฃ๐ฃ๐ ๐๐๐ฏ!
Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.
Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) โ https://www.ppcmastery.com/hub
Chapters
00:00 Introduction to Bottom of Funnel Strategy
00:19 Welcome to the PPC Mastery Podcast
00:28 Guest Introduction: Aaron Young
00:55 The Myth of Advanced Strategies
01:52 Aaron Young's Journey in PPC
07:22 Defining the Bottom Up Funnel Approach
07:44 Implementing the Bottom Up Funnel Strategy
13:24 Lead Generation vs. E-commerce Strategies
16:47 Evaluating Campaign Success
21:30 Challenges and Considerations
26:14 Rapid Fire Questions
30:40 Final Thoughts and Advice
32:50 Conclusion and Outro