Google Ads News & Trends for 2025: Search Max, AI & more (w/ Thomas & Adriaan)

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The PPC Mastery Podcast

Miles McNair & Bob Meijer

42 episodes

2 months ago

Welcome to The PPC Mastery Podcast! Every week, we'll share actionable tips, strategies, tactics, and stories to inspire you to make more out of your Google Ads campaigns.Presented by Bob Meijer & Miles McNair — founders of PPC Mastery. Our mission is to unite and provide insane value to the PPC community and help ambitious companies and marketers make the most out of Google Ads.Whenever you're ready, here's how we can help you:Join our free Discord community here: https://www.ppcmastery.com/community Subscribe to The PPC Edge Newsletter (and get one actionable Google Ads tip in your mailbox every Monday): https://www.ppcmastery.com/blog

All content for The PPC Mastery Podcast is the property of Miles McNair & Bob Meijer and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

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Google Ads News & Trends for 2025: Search Max, AI & more (w/ Thomas & Adriaan) | EP 29

The PPC Mastery Podcast

45 minutes

9 months ago

Google Ads News & Trends for 2025: Search Max, AI & more (w/ Thomas & Adriaan) | EP 29

Gain total clarity on what it takes to drive results with Google Ads in 2025 & beyond. Join The PPC Hub: https://www.ppcmastery.com/hub

In this episode, I dive into Google Ads news & trends for 2025 with Adriaan Dekker and Thomas Eccel.

- Follow Adriaan Dekker on LinkedIn: https://www.linkedin.com/in/adriaan-dekker-google-ads-freelancer-rotterdam/

- Follow Thomas Eccel on LinkedIn: https://www.linkedin.com/in/thomaseccel/

🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter

🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!

Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.

Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub

💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.

📺 YouTube: https://www.youtube.com/@ppcmasterycom

🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1

🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137

Chapters:

00:00 Introduction to PPC Mastery Podcast

00:36 Meet the Guests: Thomas Eccel and Adriaan Dekker

01:25 Google Ads Insights and Controversial Opinions

03:13 Adriaan's Golden Nugget for PPC Success

04:29 Adriaan's Journey and Motivation

06:37 Thomas on Sharing News and Updates

08:20 Biggest PPC News Updates

08:47 Exploring Search Max and Bid Exploration

13:09 Microsoft Clarity Integration

24:43 2025 PPC Trends

25:21 Google's Revenue Focus: YouTube and AI

26:20 The Impact of AI on User Behavior and Market Share

28:36 Automation and AI in Google Ads

29:34 The Future of Video and Visual Ads

30:19 Privacy-Centric Marketing and New Metrics

33:42 Exciting Developments in Google Ads for 2025

36:13 Rapid Fire Questions: Insights and Advice

43:04 Final Thoughts and Where to Follow

43:58 Conclusion and Next Steps