With HLTH 2025 currently happening in Las Vegas, we wanted to resurface last year's episode that happened on the ground at HLTH 2024! In this exclusive interview with Andy Beckman, Director of Sales at Garmin Health, we explore the cutting-edge role of wearables, AI, and data in shaping a consumer-centered health universe. Andy shared Garmin Health's innovative uses of data to center its marketing and experiences around communities of consumers—like runners or aviators. If you're considering leaning into community-based product development and marketing, this conversation is for you!
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As AI becomes more embedded in how people search, shop, and engage, marketers are starting to ask big questions: What happens when algorithms guide more decisions? How do we market in a world where machines may play a bigger role in filtering, recommending, even negotiating? With the possibility of machine-centered design to rethinking brand awareness and emotional connection, the conversation surfaces early signals of change — and what marketers should be thinking about now.
Our blog, The Einstein Divide, is available on our website. Be on the lookout for our official report, coming out soon.
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n this episode of The No Normal Show, Stephanie Wierwille and Chris Bevelo react to Harvard Business Review’s viral claim that AI is “destroying productivity,” and challenge marketers to aim higher. They also rate real-world brand use cases of AI work from Nike, Delta and others, on their "Einstein-O-Meter " to separate the groundbreaking from the basic. Along the way, they breakdown Peloton’s latest move into healthcare, and how bots were the real driving force of the outrage over Cracker Barrel’s logo. Tune in now.
The blog discussed in this episode, The Einstein Divide, is available on our website. Be on the lookout for our official report, coming out soon.
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In this episode of The No Normal Show, Stephanie Wierwille and Chris Bevelo explore one of the most debated ideas in healthcare marketing today: should CMOs own the entire patient experience? They challenge why “digital front door” thinking falls short, argue that beautiful branding can’t hide operational chaos, and make the case that the time for blurred lines in roles are over. Along the way, they react to Meta’s latest AI glasses latest update, and examine how weather impacts consumer behavior. Tune in now.
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Download BPD’s report, “The Future of the CMO” here: https://bpdhealthcare.com/insights/guides/the-future-of-the-cmo/#download
In this episode of The No Normal Show, Stephanie Wierwille and Chris Bevelo explore what it means to apply “Einstein thinking” to healthcare marketing—imagining a future where AI agents run always-on campaigns, digital twins forecast patient needs, and CMOs trade approvals for performance. Along the way, they weigh in on Reddit’s first healthcare summit, the cultural buzz around UFOs and the Emmys, and even Breaking Bad Lego kits. Tune in now.
Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.
Read BPD's latest article, "The Einstein Divide": https://bpdhealthcare.com/insights/blog/the-einstein-divide/
Stephanie Wierwille, Chris Bevolo, and BPD’s VP, Principal Eric Schafer tackle an often-overlooked issue: men’s health. While women’s health has rightfully received more attention in recent years, men continue to face unique barriers to care, engagement, and outcomes. The team explores why closing this gap matters for health systems and marketers alike and how thoughtful strategies can spark better connections. Along the way, the team share lessons from global brands like Starbucks and Apple, and discuss what it will take to ignite greatness in healthcare’s future.
Check out our latest case study, “It’s Zo Time” with Baptist Health South Florida and Alonzo Mourning.
Subscribe to The No Normal Rewind, our newsletter featuring a mashup of some of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.
Many health systems are at capacity, but is that the same as growth? In this episode, Chris Bevolo and Stephanie Wierwille discuss why health systems being “full” might be hiding deeper risks, from missed opportunities to stalled innovation. Plus: we talk about Walgreens' latest restructuring, and the rise of fractional CMOs. Tune in now.
Read our blog, "You're Full, But Are You Growing?" here.
Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.
We’ve celebrated the promise of AI: the speed, the scale, the potential. But with every new advance comes a growing unease. In this episode, we explore the cognitive dissonance consumers and healthcare leaders are feeling as AI tools outpace ethics, regulation, and even our own understanding. Deepfakes, patient privacy concerns, and the emotional toll of synthetic content are all adding to the discomfort and raising urgent questions. We also dive into bold brand reactions to Taylor Swift’s engagement and a heartfelt farewell to co-host Desirée Duncan.
Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.
In this episode of The No Normal Show, Stephanie Wierwille, Desiree Duncan, and Chris Bevolo break down the viral buzz around Cracker Barrel’s rebrand and highlight the push by Kaiser Permanente employees for AI-related job protections, exploring what these headlines reveal about shifting expectations for consumers and healthcare workers. Then, they explore BPD’s latest blog, The Einstein Divide, which challenges healthcare marketers and CMOs to think differently about leading with AI. Plus, don’t miss details on the return of the Joe Public Retreat—a unique, invite-only event that brings senior healthcare marketers together to shape the future of healthcare marketing.
Read our latest blog here: https://bpdhealthcare.com/insights/blog/the-einstein-divide/
Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.
On this episode of The No Normal Show, Desirée Duncan and Chris Bevolo explore how financial pressures are reshaping the CMO role in health systems — from proving ROI to surviving budget cuts — and what it means for the future of healthcare marketing leadership. Along the way, they swap takes on how young adults are engaging with healthcare and debate ChatGPT’s growing role in usability. Plus, get an inside look at the exclusive 2026 Joe Public Retreat in sunny South Beach, where AI will take center stage. Tune in now.
Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.
AI just got faster, smarter, and a lot more… agentic. In this episode of The No Normal Show, UChicago Medicine CMO Andy Chang joins us to talk about the tech that’s rewriting the rules for healthcare marketing. We discuss the rise of AI “agents” that can book your appointment before you’ve finished your coffee, to why websites as we know them might not survive. Also, Andy shares how his team is building a frictionless, hyper-personalized patient experience. We cover the future of MarTech stacks, the end of one-size-fits-all healthcare, and yes—why video games are surprisingly great for family bonding. The future’s here, are you ready to play? Tune in now.
Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.
In this episode of The No Normal Show, hosts Stephanie Wierwille and Chris Bevolo explore one of the most pressing challenges in healthcare: the decline of centralized medical authority and the growing complexity of health information. From “health-conscious” marketing claims to vaccine skepticism, they unpack the cultural and psychological factors contributing to shifting perceptions of trust. With insights from the Joe Public 2030 report, the discussion highlights how healthcare marketers must evolve—from relying on traditional messaging to designing experiences that meet consumers where they are. Tune in now.
Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.
Join our upcoming webinar, The Future of the Health System Chief Marketing Officer, to learn how to measure marketing performance, align metrics with organizational goals, and present impactful data to the C-suite. Register here.
Articles to read:
AdventHealth employees surprise coworker with bridal shower
Mayo, Nvidia launch AI supercomputer to diagnose diseases more quickly
Poppi’s $8.9M Settlement Sends a Warning to Wellness Marketers
In this episode of The No Normal Show, we’re pulling back the curtain on who actually shapes decisions in the C-suite and why Chief Marketing Officers might be losing ground to the rising influence of Chief Communications Officers. We’re calling it the Karolina Effect, and it’s changing the power dynamics inside health systems. We also ask if Chipotle has lost its sizzle, and whether influencer marketing is shifting from storytelling to sales-driven chaos as affiliate links and TikTok shops take over. Tune in to hear what it all means for the future of healthcare marketing.
Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.
Join our upcoming webinar, The Future of the Health System Chief Marketing Officer, to learn how to measure marketing performance, align metrics with organizational goals, and present impactful data to the C-suite. Register here.
Healthcare might be serious business—but who says it has to be boring? In this episode of The No Normal Show, Desirée Duncan and Chris Bevolo ask the question: if banks can sponsor Happy Gilmore 2, why can’t hospitals show up in pop culture too? The duo also explore their Emmy hot takes, Mattel's diabetic Barbie and Mount Sinai's game-changing caregiver clinic. It's time to talk about the unexpected ways healthcare brands can and must integrate into culture, Tune in now.
In this episode of The No Normal Show, Desirée, Stephanie, and guest Victoria Davis unpack the cultural, emotional, and operational weight women carry in their health journeys—and how brands can finally meet them where they are. From weight stigma at check-ins to body image pressure fueled by TikTok trends and GLP-1 drugs, we explore how marketing can either add to the noise or cut through with empathy and clarity. If you want to connect with women as the Chief Health Officers of their households and reach the people actually making the decisions, it’s time to rethink the message, the medium, and the moment. Tune in now.
Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.
Artificial intelligence is shaking up healthcare marketing and sparking big questions about trust. On this episode of The No Normal Show, Stephanie Wierwille, Desiree Duncan, and Chris Bevolo dig into the clash between innovation and ethics, from the wild plot of Mountain Head to new insights from OpenAI and MIT. They look at how consumers really feel about AI in branding, the growing risks of deepfake content, and how health marketers can leverage new technology without losing credibility. If you’re navigating the AI revolution in healthcare, tune in.
Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.
Is the role of the CMO ready for a reset? On this episode of The No Normal Show, Desirée, Stephanie, and Chris reflect on this year’s Cannes Lions festival, which they call the Met Gala of marketing, where headlines about AI and creativity sparked plenty of conversation. The team also looks at what Best Buy’s exit from Current Health signals for healthcare disruptors and the ongoing shifts in the Funnel Wars.
At the center of the discussion is the idea that the modern CMO needs to move beyond just being the voice of the customer. The real opportunity is becoming the Leadership Whisperer — someone who understands the bigger market context and can help shape how an organization responds to economic shifts, policy changes, cultural trends, and emerging consumer behaviors. Being the Leadership Whisperer may not be easy, but it could be the edge healthcare marketing needs to keep pace with the world outside its walls. Tune in and take notes. The future is listening.
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Show notes:
Best Buy Divests Current Health
Download our latest report, The Future of the CMO
A new approach to employer health care? Give workers money to buy their own plan
In this episode of The No Normal Show, hosts Stephanie Wierwille and Desirée Duncan reflect on the themes shaping healthcare marketing at the mid-year mark. They dig into the rise of vibe marketing, why video continues to dominate, and how internal communications is becoming mission-critical for both employee and patient retention. It’s a candid pulse check on what’s real, what’s changing, and what healthcare marketers should be paying attention to right now.
Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.
Stephanie and Desirée discuss the real story behind Google’s new AI Overviews—and what it means for healthcare marketers. Are websites still worth it? Is SEO over? And how do you stay visible when search engines are rewriting the rules? Along the way, they dig into what Apple’s AI reveal signals, what OpenAI’s latest moves mean for marketers, and why the old-school idea of “advertising” is quickly evolving. It’s a fast, fun ride through the future of search, strategy, and staying relevant in the age of AI.
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Author and podcast host Scott Galloway says brand is dead—and a lot of marketers are in a frenzy because of it. In this episode of The No Normal Show, Stephanie, Chris, and Desirée dig into the viral debate and unpack what “brand” really means in today’s world—especially in healthcare. Spoiler alert: it’s not all about logos and ad spend, and no, it’s definitely not dead. The team breaks down Oura Ring’s bold “Give Us the Finger” campaign and how it flips conventional narratives about aging, health, and wearable tech. Tune in as we separate hype from reality, marketing myths from strategy, and help you rethink how brand still drives value in 2025 and beyond.
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