Is the role of the CMO ready for a reset? On this episode of The No Normal Show, Desirée, Stephanie, and Chris reflect on this year’s Cannes Lions festival, which they call the Met Gala of marketing, where headlines about AI and creativity sparked plenty of conversation. The team also looks at what Best Buy’s exit from Current Health signals for healthcare disruptors and the ongoing shifts in the Funnel Wars.
At the center of the discussion is the idea that the modern CMO needs to move beyond just being the voice of the customer. The real opportunity is becoming the Leadership Whisperer — someone who understands the bigger market context and can help shape how an organization responds to economic shifts, policy changes, cultural trends, and emerging consumer behaviors. Being the Leadership Whisperer may not be easy, but it could be the edge healthcare marketing needs to keep pace with the world outside its walls. Tune in and take notes. The future is listening.
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Show notes:
Best Buy Divests Current Health
Download our latest report, The Future of the CMO
A new approach to employer health care? Give workers money to buy their own plan
