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The No Normal Show by BPD
BPD
274 episodes
3 days ago
As a bold, future-forward podcast for healthcare marketers who refuse to settle for how things have always been, The No Normal Show explores what’s new, next, and needed in healthcare marketing—from innovation and AI to the marketing truths shaping healthcare’s future. The status quo ends here.
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Marketing
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Health & Fitness,
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News Commentary
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All content for The No Normal Show by BPD is the property of BPD and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
As a bold, future-forward podcast for healthcare marketers who refuse to settle for how things have always been, The No Normal Show explores what’s new, next, and needed in healthcare marketing—from innovation and AI to the marketing truths shaping healthcare’s future. The status quo ends here.
Show more...
Marketing
Business,
News,
Health & Fitness,
Medicine,
News Commentary
https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/2c/96/3c/2c963c28-fb10-f227-48a2-1a4724d2d3b5/mza_9148243888444879729.jpeg/600x600bb.jpg
Who Really Has the CEOs Ear?
The No Normal Show by BPD
34 minutes 15 seconds
3 months ago
Who Really Has the CEOs Ear?

In this episode of The No Normal Show, we’re pulling back the curtain on who actually shapes decisions in the C-suite and why Chief Marketing Officers might be losing ground to the rising influence of Chief Communications Officers. We’re calling it the Karolina Effect, and it’s changing the power dynamics inside health systems. We also ask if Chipotle has lost its sizzle, and whether influencer marketing is shifting from storytelling to sales-driven chaos as affiliate links and TikTok shops take over. Tune in to hear what it all means for the future of healthcare marketing.


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Join our upcoming webinar, The Future of the Health System Chief Marketing Officer, to learn how to measure marketing performance, align metrics with organizational goals, and present impactful data to the C-suite. Register here.

The No Normal Show by BPD
As a bold, future-forward podcast for healthcare marketers who refuse to settle for how things have always been, The No Normal Show explores what’s new, next, and needed in healthcare marketing—from innovation and AI to the marketing truths shaping healthcare’s future. The status quo ends here.