How Financial Pressures Are Reshaping the CMO Role

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The No Normal Show by BPD

BPD

274 episodes

3 days ago

As a bold, future-forward podcast for healthcare marketers who refuse to settle for how things have always been, The No Normal Show explores what’s new, next, and needed in healthcare marketing—from innovation and AI to the marketing truths shaping healthcare’s future. The status quo ends here.

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How Financial Pressures Are Reshaping the CMO Role

The No Normal Show by BPD

36 minutes 59 seconds

2 months ago

How Financial Pressures Are Reshaping the CMO Role

On this episode of The No Normal Show, Desirée Duncan and Chris Bevolo explore how financial pressures are reshaping the CMO role in health systems — from proving ROI to surviving budget cuts — and what it means for the future of healthcare marketing leadership. Along the way, they swap takes on how young adults are engaging with healthcare and debate ChatGPT’s growing role in usability. Plus, get an inside look at the exclusive 2026 Joe Public Retreat in sunny South Beach, where AI will take center stage. Tune in now.

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