The Future of Marketing Is Built on Patient Experience

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The No Normal Show by BPD

BPD

274 episodes

3 days ago

As a bold, future-forward podcast for healthcare marketers who refuse to settle for how things have always been, The No Normal Show explores what’s new, next, and needed in healthcare marketing—from innovation and AI to the marketing truths shaping healthcare’s future. The status quo ends here.

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The Future of Marketing Is Built on Patient Experience

The No Normal Show by BPD

34 minutes 55 seconds

1 month ago

The Future of Marketing Is Built on Patient Experience

In this episode of The No Normal Show, Stephanie Wierwille and Chris Bevelo explore one of the most debated ideas in healthcare marketing today: should CMOs own the entire patient experience? They challenge why “digital front door” thinking falls short, argue that beautiful branding can’t hide operational chaos, and make the case that the time for blurred lines in roles are over. Along the way, they react to Meta’s latest AI glasses latest update, and examine how weather impacts consumer behavior. Tune in now.

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Download BPD’s report, “The Future of the CMO” here: https://bpdhealthcare.com/insights/guides/the-future-of-the-cmo/#download