It's not easy starting a business during the COVID-19 pandemic. And for Aidan Sowa, the journey starting a PR agency and scaling it to a 7-figure business during that time was no easy feat.
In this episode, Aidan talks about his work in public relations and how it affects personal branding and audience perception. He also walks us through his experiences in running an agency, as well as how entrepreneurs and freelancers handle the challenges in doing so.
Aidan is the founder of the Sowa Marketing Agency and VelvetVoice PR.
Listen to related episodes:
Ep. 35: Freelancing and Social Media Strategy with Kohi Social
Ep. 52: How to Define Your Personal Brand
Ep. 62: Podcasting101 with The Sunshine Collective
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It's exciting to get into podcasts, but it can also be intimidating. A lot has changed since the podcast boom years ago; not only did we get new shows and listeners, we also have vodcasts now.
How should you get started on a podcast? What is the podcast landscape like right now? What are listeners like and how can we engage them? Let's find out in this episode.
Get a chance to win a copy of "Podcast Growth: How to Grow Your Podcast Audience by The Podcast Host." Visit our Instagram to find out more.
Tish is the founder of the Sunshine Collective PH, a podcast production agency. She also has her own podcast show called Spill the Creativity.
Listen to related episodes:
Ep. 34: How Purpose Drives Brand Strategy
Ep. 52: How to Define Your Personal Brand
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More than two-thirds of start-ups are unsuccessful and founders play a huge role in their failure. There are several factors that play into their downfall, most of which are anchored in a founder's inability to manage the business and make smart business decisions.
How they conduct brand and product development can also set them up for failure, unless done right. What are the strategic brand building and product development initiatives that they should do to avoid these pitfalls?
Read the full articles here:
Harvard Business Review: Why Start-ups Fail
Fast Company: 5 red flags to watch out for when working with start-ups
Listen to related episodes:
Ep. 50: Forget the USP; Why the DSI is more realistic
Ep. 54: How HR Manages Toxic Company Cultures with Val Tamayo
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Now that we concluded our experiment, should writers, creatives, and brands use AI tools? What are the pros and cons of using it for writing? How would it affect the industry moving forward?
This episode is part 3 of 3 of an experiment we conducted on using AI tools to write a podcast episode. This episode is where we analyze the pros and cons of using AI. The previous episodes made use of Gemini, Google's AI, and Notion's AI to write an episode.
Both AI platforms were given this prompt: write a podcast episode on the importance of branding.
Listen to related episodes:
Episode 34: How Purpose Drives Brand Strategy
Episode 40: The 5 Undisputable Laws of Branding
Episode 55: The Impact of AI on the Creative Industry with Angelo San Buenaventura
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What if we used AI to write a podcast episode? How would it affect writers, creatives, and the industry?
This episode is part 2 of 3 of an experiment we're conducting on using AI tools to write a podcast episode. For this episode, we Notion's AI to write a script. The previous episode was written by Gemini, Google's AI, and the last episode would be a brief analysis of these tools and using them for podcast scriptwriting.
Both AI platforms were given this prompt: write a podcast episode on the importance of branding.
Listen to related episodes:
Episode 34: How Purpose Drives Brand Strategy
Episode 40: The 5 Undisputable Laws of Branding
Episode 55: The Impact of AI on the Creative Industry with Angelo San Buenaventura
Hit the follow button to get notified on the latest uploads! Find me on: Facebook: The Gen Z Marketer Podcast
With the prevalence of AI as a tool to help creatives and writers, how does this affect the quality of work?
This episode is part 1 of 3 of an experiment we're conducting on using AI tools to write a podcast episode. For this episode, we used Gemini, Google's AI. The 2nd episode is written by Notion's AI and the last episode would be a brief analysis of these tools and using them for podcast scriptwriting.
Both AI platforms were given this prompt: write a podcast episode on the importance of branding.
Listen to related episodes:
Episode 34: How Purpose Drives Brand Strategy
Episode 40: The 5 Undisputable Laws of Branding
Episode 55: The Impact of AI on the Creative Industry with Angelo San Buenaventura
Hit the follow button to get notified on the latest uploads! Find me on: Facebook: The Gen Z Marketer Podcast
Your brand story and key message is amplified through advertising. It plays a crucial role in brand awareness and interest, which is why creatives are always involved in storytelling.
What role does advertising play in IMC? How can creatives hone their abilities in storytelling? Should you work in an agency or be a freelancer? Find out more in this episode.
John Ray Bumanglag is a creative that moved from being a creative director in the advertising industry to a comic artist for Filipino stories.
Along with writer Rexy Dorado, John Ray slowly builds the alternate history and sci-fi komiks series Maharlika. He is also a co-founder of Manila Middle Ground, a creative retail and events space in Makati. Facebook
Listen to related episodes:
Episode 15: How the Save the Ralph Campaign on Animal Testing Went Viral
Episode 46: Should brands be apolitical?
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Short-video content keep audiences engaged with brands. They are sharable and often go viral, depending on the creator's storytelling. But with shorter attention spans and millions of videos on different platforms, how do you stay relevant, memorable, and engaging to viewers?
Jed is the owner of Runit Decks, a shop known as the purveyors of premium playing cards, collectible puzzles, and award-winning tarot cards. Facebook
Listen to related episodes:
Episode 28: Grow Your Brand on TikTok with Anika of Everything Kawaii
Episode 35: Crafting Your Social Media Strategy with Andrea of Kohi Social
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Artificial Intelligence (AI) is becoming more prevalent in design and creator platforms. With its emergence, how has it affected the way creatives work? What are the pros and cons of AI? How can creatives continue to produce on-brand and differentiated design using AI tools? Is AI-aided design ethical for creators?
Join our discussion on the implications of AI-aided design and how branding and marketing comes into play during the design process.
Gelo is a 5-star generalist who specializes in creative identity systems design and strategy. Check out his work at Behance and Jose Antonio Wines.
Listen to related episodes:
Episode 31: "The Brand Gap" Key Strategic Takeaways That'll Make or Break Your Brand
Episode 34: How Purpose Drives Brand Strategy
Episode 40: The 5 Undisputable Laws of Branding
Episode 52: How to Define Your Personal Brand
Hit the follow button to get notified on the latest uploads! Find me on: Facebook: The Gen Z Marketer Podcast
Human Resources is the backbone of every company. They are at the frontline when meeting new applicants, nurturing current employees, and supporting those who are leaving the company.
We have previously talked about why employees quit and what to look out for when applying for a job. This time, we have invited Valerie Tamayo, a HR Manager who shares with us HR's role in managing company culture and toxicity and working with management in reaching a company's vision.
Val is one of the partners behind Manila Middle Ground, a creative retail and events space in Comuna. Check out Manila Middle Ground!
Listen to related episodes:
Episode 11: Why Marketers Quit
Episode 16: Identifying Red Flags on Job Openings
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What is personal branding and how does it affect your career path? In this episode, let's talk about why personal branding is important and how you can figure out what yours is.
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Does a a brand’s chosen ambassadors and their personal lives have an impact on a brand? Are brands impacted by their brand ambassador or endorser’s beliefs and choices? What are the impacts of an endorser's personal life on a brand?
In this episode, our case study is on Shopee Philippines and the backlash on the announcement of their recent endorser, Toni Gonzaga.
Learn more about this case:
https://newsinfo.inquirer.net/1672953/shopee-ph-gets-flak-for-getting-toni-gonzaga
https://www.bloomberg.com/news/articles/2022-09-30/sea-s-shopee-faces-philippine-boycott-over-brand-ambassador-toni-gonzaga
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The Unique Selling Proposition (USP) is one thing marketers always think of every time they try to sell a product or service. In this episode, let's talk about why the USP is a thing of the past and why the Dominant Selling Idea (DSI) is more significant to marketers.
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In this episode, let's walk through the show's behind the scenes. What have we been working on during the hiatus, and how exactly do you brand a podcast?
What is the Gen Z Marketer podcast all about? Where will the show be going now that we're back?
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Coursera is a platform that envisions a world where anyone, anywhere has the power to transform their life through learning. In this episode, let's talk about the reasons why Coursera is appealing to learners and prestigious institutions worldwide. Find out how you can also apply and get approved for financial aid in Coursera!
By the end of this episode, you should be encouraged to further your personal, educational, and professional growth by taking courses from the platform.
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Social media has been around for at least a decade and has significantly changed consumer behavior and the way marketers work. In its early years, it positively impacted users as it bridged gaps in relationships. However, the recent years shows us the dark side of the other side of the coin. Inspired by Netflix's The Social Dilemma, let's discuss how Facebook has changed user experience, how it has affected us as users and marketers, and how marketers should move forward.
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Brands are starting to speak up and take a stand on politics. This emerging change in behavior is something that consumers react to - and depending on the cause and communication strategy, they may react positively or negatively.
Should brands be neutral or should they be vocal? How does this impact brands and consumers? How should we, as marketers, take action?
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Here we are, a year later into the podcast and wrapping up season 1! I am grateful for your support and in this episode, let's wrap up the season and talk about what we can look forward to next year!
See you again next year on season 2 and don't forget to hit the follow button to get notified on the latest uploads!
Share your topic requests, guesting and collaboration proposals, and more on my socials below!
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Facebook: https://www.facebook.com/genzmkt
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Build your brand with ZeBranding: https://zebranding.com/?lmref=oKThgw