Ep. 47 - The Duality of Facebook: Impact on Consumer Behavior and How it Caused the Social Dilemma

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The Gen Z Marketer

Jamiya Umali, MA IMC

62 episodes

5 days ago

Marketing conversations and everything in between. Let's talk about marketing, branding, e-Commerce and the power of integrated marketing communication. Find me on Facebook at The Gen Z Marketer Podcast, @genzmkt on Instagram, @genzmarketer on TikTok.

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Ep. 47 - The Duality of Facebook: Impact on Consumer Behavior and How it Caused the Social Dilemma

The Gen Z Marketer

12 minutes 27 seconds

3 years ago

Ep. 47 - The Duality of Facebook: Impact on Consumer Behavior and How it Caused the Social Dilemma

Social media has been around for at least a decade and has significantly changed consumer behavior and the way marketers work. In its early years, it positively impacted users as it bridged gaps in relationships. However, the recent years shows us the dark side of the other side of the coin. Inspired by Netflix's The Social Dilemma, let's discuss how Facebook has changed user experience, how it has affected us as users and marketers, and how marketers should move forward.

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