Ep. 44: Why Chanel's Advent Calendar is a Flop and Lessons on Brand Value

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The Gen Z Marketer

Jamiya Umali, MA IMC

62 episodes

5 days ago

Marketing conversations and everything in between. Let's talk about marketing, branding, e-Commerce and the power of integrated marketing communication. Find me on Facebook at The Gen Z Marketer Podcast, @genzmkt on Instagram, @genzmarketer on TikTok.

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Ep. 44: Why Chanel's Advent Calendar is a Flop and Lessons on Brand Value

The Gen Z Marketer

6 minutes 32 seconds

3 years ago

Ep. 44: Why Chanel's Advent Calendar is a Flop and Lessons on Brand Value

Chanel released a commemorative Advent calendar to celebrate the iconic N°5's 100th year. Netizens are abuzz with the release as TikTok videos went viral for showing the contents of the calendar. The brand got a lot of flak for their advent calendar as they failed to justify the product value. In this episode, let's digest what we can learn from this fiasco and why this campaign is memorable for all the wrong reasons.

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