Ep. 51 - Why an Endorser's Personal Life Affect a Brand

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The Gen Z Marketer

Jamiya Umali, MA IMC

62 episodes

6 days ago

Marketing conversations and everything in between. Let's talk about marketing, branding, e-Commerce and the power of integrated marketing communication. Find me on Facebook at The Gen Z Marketer Podcast, @genzmkt on Instagram, @genzmarketer on TikTok.

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Ep. 51 - Why an Endorser's Personal Life Affect a Brand

The Gen Z Marketer

12 minutes 55 seconds

2 years ago

Ep. 51 - Why an Endorser's Personal Life Affect a Brand

Does a a brand’s chosen ambassadors and their personal lives have an impact on a brand? Are brands impacted by their brand ambassador or endorser’s beliefs and choices? What are the impacts of an endorser's personal life on a brand?

In this episode, our case study is on Shopee Philippines and the backlash on the announcement of their recent endorser, Toni Gonzaga.

Learn more about this case:

https://newsinfo.inquirer.net/1672953/shopee-ph-gets-flak-for-getting-toni-gonzaga

https://www.bloomberg.com/news/articles/2022-09-30/sea-s-shopee-faces-philippine-boycott-over-brand-ambassador-toni-gonzaga

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