Ep. 50 - Forget the Unique Selling Proposition; Why the DSI is More Realistic

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The Gen Z Marketer

Jamiya Umali, MA IMC

62 episodes

1 week ago

Marketing conversations and everything in between. Let's talk about marketing, branding, e-Commerce and the power of integrated marketing communication. Find me on Facebook at The Gen Z Marketer Podcast, @genzmkt on Instagram, @genzmarketer on TikTok.

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Ep. 50 - Forget the Unique Selling Proposition; Why the DSI is More Realistic

The Gen Z Marketer

6 minutes 16 seconds

2 years ago

Ep. 50 - Forget the Unique Selling Proposition; Why the DSI is More Realistic

The Unique Selling Proposition (USP) is one thing marketers always think of every time they try to sell a product or service. In this episode, let's talk about why the USP is a thing of the past and why the Dominant Selling Idea (DSI) is more significant to marketers.

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