It's not easy starting a business during the COVID-19 pandemic. And for Aidan Sowa, the journey starting a PR agency and scaling it to a 7-figure business during that time was no easy feat.
In this episode, Aidan talks about his work in public relations and how it affects personal branding and audience perception. He also walks us through his experiences in running an agency, as well as how entrepreneurs and freelancers handle the challenges in doing so.
Aidan is the founder of the Sowa Marketing Agency and VelvetVoice PR.
Listen to related episodes:
Ep. 35: Freelancing and Social Media Strategy with Kohi Social
Ep. 52: How to Define Your Personal Brand
Ep. 62: Podcasting101 with The Sunshine Collective
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