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Spark of Ages
Rajiv Parikh
49 episodes
1 week ago
We sit down with Jeff Perry, CRO at Carta, to explore how growth leaders redefine success when capital tightens, buyers get smarter, and AI reshapes cost structures. We unpack how growth has changed, why IPO-ready now means post-IPO durable, and how Carta scaled from a cap table tool to an ERP-like platform for private capital while staying efficient and customer-first. Jeff shares concrete tactics for moving upmarket, using AI wisely, and building teams that perform under pressure. • ...
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Marketing
Business,
Management,
Entrepreneurship
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We sit down with Jeff Perry, CRO at Carta, to explore how growth leaders redefine success when capital tightens, buyers get smarter, and AI reshapes cost structures. We unpack how growth has changed, why IPO-ready now means post-IPO durable, and how Carta scaled from a cap table tool to an ERP-like platform for private capital while staying efficient and customer-first. Jeff shares concrete tactics for moving upmarket, using AI wisely, and building teams that perform under pressure. • ...
Show more...
Marketing
Business,
Management,
Entrepreneurship
Episodes (20/49)
Spark of Ages
Revenue Culture That Survives the Boom/Jeff Perry - Carta, Cap Tables, Private Capital ~ Spark of Ages Ep 49
We sit down with Jeff Perry, CRO at Carta, to explore how growth leaders redefine success when capital tightens, buyers get smarter, and AI reshapes cost structures. We unpack how growth has changed, why IPO-ready now means post-IPO durable, and how Carta scaled from a cap table tool to an ERP-like platform for private capital while staying efficient and customer-first. Jeff shares concrete tactics for moving upmarket, using AI wisely, and building teams that perform under pressure. • ...
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2 weeks ago
1 hour 2 minutes

Spark of Ages
How to Finance a Law That Saves Women's Lives/Bhairavi Parikh, Richard Arney - 2%, WHIC, Voter Initiative ~ Spark of Ages Ep 48
We map the data, policy, and funding failures that created the women’s health gap and lay out a California-led plan to fix it with research built for women, agile AI governance, and voter-backed capital. The goal: better outcomes, lower costs, and a template to repair healthcare at large. • two percent venture funding and underpowered trials • AI amplifying bias without sex-specific datasets • misdiagnosis, adverse drug reactions, and cost burden • why subgroup analysis must be mandated • ba...
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4 weeks ago
59 minutes

Spark of Ages
The Moneyball of Go-To-Market (GTM)/AJ Gandhi, Omar Akhtar - Benchmarker, B2B Recession, Coachella ~ Spark of Ages Ep 47
The B2B SaaS market is experiencing a significant slowdown with growth rates dropping, while traditional marketing channels deliver diminishing returns in an increasingly saturated landscape. • Marketing benchmarks show companies growing faster than 20% spend 10-15% of revenue on marketing, while slower-growing firms spend only 7-9% • Digital channels like SEO (search engine optimization), PPC (pay per click), and email are seeing declining performance metrics despite increased spending • To...
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1 month ago
1 hour 6 minutes

Spark of Ages
AEO Fundamentals: Moving to Content for Machines/Rishi Mallik, Eric Nalbone - SEO, Author of Truth, FAQs ~ Spark of Ages Ep 46
We explore the monumental shift from SEO to GEO (Generative Engine Optimization) as AI platforms like ChatGPT and Perplexity become the new front doors to the internet, fundamentally changing how customers discover businesses online. • Traffic patterns are transforming as users get answers directly from AI without clicking through to websites • Content optimized for AI interpretation requires different approaches than traditional keyword-focused SEO • Organizations must shift from optimizing...
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1 month ago
1 hour 19 minutes

Spark of Ages
Product Launches in Minutes Not Months/Position2 - StudioX, 3d Democratization, Biryani ~ Spark of Ages Ep 45
Position Squared introduces StudioX, an innovative 3D rendering platform designed specifically for marketers in consumer electronics, computing, and automotive industries who need high-quality product visualizations without technical expertise or lengthy production cycles. • Purpose-built to address the speed, accuracy, and consistency demands of product marketers • Democratizes 3D rendering by consolidating complex workflows into a single browser-based platform • Enables marketers to genera...
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2 months ago
1 hour 5 minutes

Spark of Ages
Flipping the Information Game Banks Play/Brad Stroh - Achieve, Recession, Lacrosse ~ Spark of Ages Ep 44
Brad Stroh, co-CEO and co-founder of Achieve, shares how he's built one of the most impactful fintech companies by taking a completely different path from the typical Silicon Valley playbook. Through bootstrapping rather than chasing venture capital, Brad and his co-founder have created a mission-driven business that has served over 1.5 million people and resolved $18 billion in debt since 2002. • Understanding the information asymmetry in financial services that disadvantages consumers maki...
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2 months ago
1 hour 3 minutes

Spark of Ages
How a CMO Transforms a SaaS Brand/Mandy Dhaliwal - Nutanix, Team Alignment, Perfect Pairings ~ Spark of Ages Ep 43
Mandy Dhaliwal, CMO at Nutanix, shares her journey transforming a technical infrastructure company into a leader in hybrid multi-cloud solutions, driving market value from $5 billion to $20 billion through strategic marketing and positioning. • Simplifying complex technology messaging from "hybrid multi-cloud" to the customer-friendly "run anything anywhere" • Implementing agentic AI on the Nutanix website to provide 24/7 global customer support and real-time market feedback • Building credi...
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3 months ago
1 hour

Spark of Ages
The Freemium Formula: Converting Fear Into 10X Growth/Bill Macaitis - Slack, PLG, Pivots ~ Spark of Ages Ep 42
Subscribe now to get more insights delivered to your inbox from today's most innovative business leaders and marketing pioneers who are redefining how companies grow in the digital age. Bill Macaitis shares his expertise on Product-Led Growth (PLG), revealing insights from his time as CMO at Slack, Zendesk, and SVP of Marketing at Salesforce where he helped drive remarkable growth through customer-centric strategies. • PLG is about recognizing that people spend more time in products and inf...
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3 months ago
1 hour 2 minutes

Spark of Ages
The Ecosystem Growth Playbook That Works for Canva/Indy Sen - Cha-Ching, Zen, Batman ~ Spark of Ages Ep 41
Indy Sen, ecosystem marketing lead at Canva, shares his journey through tech giants like Salesforce, Box, MuleSoft, Google, and now Canva, where he's applying his unique "messaging as an API" philosophy to build an ecosystem that serves as a powerful multiplier for the entire company. • Canva's mission of empowering the world to design has evolved from consumer beginnings to enterprise solutions • The ecosystem functions as a multiplier, helping source innovations from third-party developers...
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4 months ago
1 hour 21 minutes

Spark of Ages
How US Defense Could Fight at Machine Speed/Matt Bigge - DefenseTech, X-Bow, F.I.R.E. ~ Spark of Ages Ep 40
Matt Bigge, partner at Crosslink Capital and former 10th Mountain Division infantry officer, shares his unique perspective as a venture capitalist, military veteran, and deep tech investor on the revolution happening in defense technology & how modern defense technologies are evolving to meet today's security challenges. His MIR framework—modular, interoperable, responsive—offers a blueprint for effective military innovation in an era where asymmetric threats and machine-speed warfa...
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4 months ago
1 hour 8 minutes

Spark of Ages
Building a Growth LM That Actually Gets Your Business/Position2 - Arena, Calibrate, LSTM ~ Spark of Ages Ep 39
In this eye-opening conversation, join host Rajiv Parikh as he unveils Arena AI – their revolutionary platform that's transforming how marketing campaigns are planned, executed, and optimized. Sajjan Kanukolanu (VP of Global Operations) and Vikrant V.(CTO) walk us through how their team has embedded 20 years of marketing expertise into a system that combines project management, unified analytics, and AI agents that execute real marketing work. • Arena includes project management specifically...
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5 months ago
56 minutes

Spark of Ages
The Agentic Revolution Transforming Go-to-Market/Chandar Pattabhiram - Workato, AI Agents, Onlyness ~ Spark of Ages Ep 38
Chandar Pattabhiram, marketing maestro and Chief Go-to-Market Officer at Workato, shares his expertise on the agentic economy and the revolutionary impact of AI on go-to-market strategies. • The rise of AI agents brings productivity without pause, enabling organizations to shift from reactive to proactive approaches • Current AI implementation remains largely experimental and edge-focused rather than addressing core business processes • Workato's approach focuses on cross-functional processe...
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5 months ago
1 hour 4 minutes

Spark of Ages
The Contrarian Thinker of Digital Entertainment/Marc Hustvedt - YouTube, Mr. Beast, Creators ~ Spark of Ages Ep 37
Marc Hustvedt shares insights from helping to scale Mr. Beast to 350 million YouTube subscribers and building a global creator brand, revealing the unique combination of traits that separates extraordinary creators from everyone else. Check out Contrarian Thinking and Codie Sanchez to learn more about Marc's current work helping people buy and grow small businesses. • Creator-led businesses eliminate the power imbalance found in traditional media • The most successful YouTube integrati...
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6 months ago
1 hour 3 minutes

Spark of Ages
Bootstrapping a Community Wildfire Response/Sandeep Parikh - Altadena, Crowdfund, EffinFunny ~ Spark of Ages Ep 36
Sandeep Parikh shares his journey of resilience after being displaced by the LA wildfires, discussing how the disaster tested his strength as a father, husband, and creator while inspiring new approaches to filmmaking and community building. • Surviving the devastating LA wildfires that destroyed over 9,000 structures and left countless homes uninhabitable due to toxic contamination • Co-founding Eaton Fire Residents United to map toxin spread through affected neighborhoods when official sup...
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6 months ago
1 hour 25 minutes

Spark of Ages
The Playbook for Courageous Marketing/Udi Ledergor - Gong, Super Bowl Commercial, Magic ~ Spark of Ages Ep 35
Udi Ledergor, Gong's Chief Evangelist and former CMO, reveals how courageous marketing strategies helped propel Gong from startup to multi-billion dollar company status while redefining the B2B marketing playbook. • Creating bold B2B marketing that stands out requires courage and rejecting "boring practices" that yield ordinary results • The "punching above your weight" strategy helped Gong appear much larger than it was, allowing early access to enterprise customers • Gong's Super Bowl comm...
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7 months ago
53 minutes

Spark of Ages
Modern Sales Skills For a Digital Buyer/Elay Cohen - SalesHood, Enteprise, Taylor Swift ~ Spark of Ages Ep 34
Elay Cohen, CEO and co-founder of SalesHood, shares his journey from Salesforce to pioneering the sales enablement category through his AI-driven platform. • Built SalesHood to address the unmet need for scalable sales enablement solutions • Pioneered sales enablement at Salesforce, helping scale revenue from $300M to $3B • Created a direct connection between sales ramp time and company performance • Focus on leading indicators (meetings booked, pipeline created) vs lagging indicators (quota...
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7 months ago
1 hour 5 minutes

Spark of Ages
Network Like a Ninja (How to Grow Your Career)/Susan Hailey, Jean Kovacs, Shannon Lundgren - Jobs, Mentors, Old Boys Club ~ Spark of Ages Ep 33
We share transformative insights on leveraging your network for career growth. Our guests Susan Hailey (CHRO @ Enable), Shannon Lundgren (Founder & CEO @Shannon's Circle) and Jean Kovacs ( share how to navigate personal branding effectively and develop meaningful connections that elevate your career potential. • Networking should focus on building relationships, not just asking for favors • Strategies to engage your network authentically without asking for jobs • The distinction between ...
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8 months ago
53 minutes

Spark of Ages
How Podcasting Leads to Growth/Simon Chou - Personal Branding, Community, Hot Sauce ~ Spark of Ages Ep 32
Building a personal brand through podcasting can be a game changer for marketers looking to connect authentically with their audience. Simon Chou, host of @marketingonmars shares strategies for growing a podcast, engaging communities through unique events, and leveraging technology to streamline marketing efforts. • Insights on the current podcast landscape and listener demographics • The significance of consistency in podcasting • Steps to cultivate a powerful personal brand online • ...
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8 months ago
1 hour 4 minutes

Spark of Ages
The Innovation Leap that's happening in India/Kumar Ganapathy ~ 3iPartners, Deep Tech, Impact - Spark of Ages Ep 31
This episode with Kumar Ganapathy "dives" (yes we know AI loves this word) deep into the realm of deep tech in India, exploring impactful investment strategies and the entrepreneurial spirit necessary for success in this complex landscape. Listeners gain insights into the challenges faced by founders, the importance of resilience, and the unique opportunities that lie within the Indian market. • Introduction of Kumar, his background and 3i Partners • Explanation of deep tech and its signific...
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9 months ago
57 minutes

Spark of Ages
How the US Air Force will use AI/Jason Hansberger, Tim Henderson - Great Power Competition, HAWs, Kill-Chain ~ Spark of Ages Ep 30
This episode explores how technology, specifically AI, is reshaping military strategy and national defense. Colonel Jason Hansberger and Author/Entrepreneur Tim Henderson discuss the implications of AI in warfare, the ethical considerations surrounding autonomous weapons, and the U.S. military's strategic innovations. • Examining the significant U.S. defense budget and global military expenditure • Understanding the new age of Great Power Competition • Addressing the role of AI a...
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9 months ago
1 hour 12 minutes

Spark of Ages
We sit down with Jeff Perry, CRO at Carta, to explore how growth leaders redefine success when capital tightens, buyers get smarter, and AI reshapes cost structures. We unpack how growth has changed, why IPO-ready now means post-IPO durable, and how Carta scaled from a cap table tool to an ERP-like platform for private capital while staying efficient and customer-first. Jeff shares concrete tactics for moving upmarket, using AI wisely, and building teams that perform under pressure. • ...