We sit down with Jeff Perry, CRO at Carta, to explore how growth leaders redefine success when capital tightens, buyers get smarter, and AI reshapes cost structures. We unpack how growth has changed, why IPO-ready now means post-IPO durable, and how Carta scaled from a cap table tool to an ERP-like platform for private capital while staying efficient and customer-first. Jeff shares concrete tactics for moving upmarket, using AI wisely, and building teams that perform under pressure. • ...
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We sit down with Jeff Perry, CRO at Carta, to explore how growth leaders redefine success when capital tightens, buyers get smarter, and AI reshapes cost structures. We unpack how growth has changed, why IPO-ready now means post-IPO durable, and how Carta scaled from a cap table tool to an ERP-like platform for private capital while staying efficient and customer-first. Jeff shares concrete tactics for moving upmarket, using AI wisely, and building teams that perform under pressure. • ...
The Ecosystem Growth Playbook That Works for Canva/Indy Sen - Cha-Ching, Zen, Batman ~ Spark of Ages Ep 41
Spark of Ages
1 hour 21 minutes
4 months ago
The Ecosystem Growth Playbook That Works for Canva/Indy Sen - Cha-Ching, Zen, Batman ~ Spark of Ages Ep 41
Indy Sen, ecosystem marketing lead at Canva, shares his journey through tech giants like Salesforce, Box, MuleSoft, Google, and now Canva, where he's applying his unique "messaging as an API" philosophy to build an ecosystem that serves as a powerful multiplier for the entire company. • Canva's mission of empowering the world to design has evolved from consumer beginnings to enterprise solutions • The ecosystem functions as a multiplier, helping source innovations from third-party developers...
Spark of Ages
We sit down with Jeff Perry, CRO at Carta, to explore how growth leaders redefine success when capital tightens, buyers get smarter, and AI reshapes cost structures. We unpack how growth has changed, why IPO-ready now means post-IPO durable, and how Carta scaled from a cap table tool to an ERP-like platform for private capital while staying efficient and customer-first. Jeff shares concrete tactics for moving upmarket, using AI wisely, and building teams that perform under pressure. • ...
