We sit down with Jeff Perry, CRO at Carta, to explore how growth leaders redefine success when capital tightens, buyers get smarter, and AI reshapes cost structures. We unpack how growth has changed, why IPO-ready now means post-IPO durable, and how Carta scaled from a cap table tool to an ERP-like platform for private capital while staying efficient and customer-first. Jeff shares concrete tactics for moving upmarket, using AI wisely, and building teams that perform under pressure. • ...
All content for Spark of Ages is the property of Rajiv Parikh and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
We sit down with Jeff Perry, CRO at Carta, to explore how growth leaders redefine success when capital tightens, buyers get smarter, and AI reshapes cost structures. We unpack how growth has changed, why IPO-ready now means post-IPO durable, and how Carta scaled from a cap table tool to an ERP-like platform for private capital while staying efficient and customer-first. Jeff shares concrete tactics for moving upmarket, using AI wisely, and building teams that perform under pressure. • ...
The Playbook for Courageous Marketing/Udi Ledergor - Gong, Super Bowl Commercial, Magic ~ Spark of Ages Ep 35
Spark of Ages
53 minutes
7 months ago
The Playbook for Courageous Marketing/Udi Ledergor - Gong, Super Bowl Commercial, Magic ~ Spark of Ages Ep 35
Udi Ledergor, Gong's Chief Evangelist and former CMO, reveals how courageous marketing strategies helped propel Gong from startup to multi-billion dollar company status while redefining the B2B marketing playbook. • Creating bold B2B marketing that stands out requires courage and rejecting "boring practices" that yield ordinary results • The "punching above your weight" strategy helped Gong appear much larger than it was, allowing early access to enterprise customers • Gong's Super Bowl comm...
Spark of Ages
We sit down with Jeff Perry, CRO at Carta, to explore how growth leaders redefine success when capital tightens, buyers get smarter, and AI reshapes cost structures. We unpack how growth has changed, why IPO-ready now means post-IPO durable, and how Carta scaled from a cap table tool to an ERP-like platform for private capital while staying efficient and customer-first. Jeff shares concrete tactics for moving upmarket, using AI wisely, and building teams that perform under pressure. • ...
