After years in practice, one truth has become painfully clear: underpricing is one of the biggest traps architects fall into. We do it with good intentions, always wanting to win the client, secure the project, or simply stay busy. But in reality, underpricing is not a strategy, it’s a slow poison. It eats into your profits, undermines your credibility, and leaves you working twice as hard for half the reward. In this episode of The SILL TALKS PODCAST, I speak from both experience and observa...
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