💰Learn Google Business, Facebook Ads, and Automation tips for your Blue Collar Business ➡️ https://skool.com/ownrops
Are Facebook ads dead for local service businesses? Not even close.
In this episode, Austin Gray chats with Jacob Neffendorf, founder of Rise Online Ads — an agency managing Facebook ad campaigns for over 125 land clearing businesses nationwide.
Jacob unpacks how he’s helping operators land six-figure jobs, get 100+ leads per month, and scale with simple, proven strategies.
You’ll learn:
How one video ad landed a $425K right-of-way clearing job
Jacob’s preferred pricing model: day rate vs. by-the-job
The biggest mistake land clearing operators make in sales
What to say in a 2025 Facebook ad (hint: targeting is changing)
How focusing on one niche can transform your agency or service business
Whether you’re a contractor or a marketer, this is a tactical deep dive into what’s actually working right now.
🔥 Services We Use 🔥
We use Jobber to handle our estimates, scheduling, & invoicing
➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops-spotify
🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=oo
💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops
Want to learn more about starting and scaling your own service-based business?
📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletter
Don’t forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!
💰Learn Google Business, Facebook Ads, and Automation tips for your Blue Collar Business ➡️
https://skool.com/ownrops
Want to know how Meta ads can transform your local home service business?
In this episode, Steve Hunsaker, a successful entrepreneur with years of experience in running Meta (Facebook & Instagram) ads, shares his proven strategies for generating high-quality leads, building brand recognition, and scaling effectively through digital marketing.
Steve dives deep into:
How Meta ads help local businesses build trust and drive conversions
Targeting high-income neighborhoods with laser-focused ads
The importance of video content and humor in capturing attention
Using lead forms and adding friction to filter out low-quality leads
Real-life examples from his Christmas light business success
How to use Meta ads for both lead generation and brand building
Whether you’re a local business owner, marketer, or entrepreneur, this episode offers invaluable insights on running Meta ads profitably and creating ad campaigns that deliver results.
Listen in to learn how to make Meta ads work for you and scale your business effectively.
🔗 Follow Steve on Instagram:
https://www.instagram.com/valleychristmaslights
🔗 Check out their website: https://www.stevehunsaker.com
🔥 Services We Use 🔥
📞 QUO- Business Phone System That Scales With You: Get 20% off your first 3 months. https://www.quo.com/
We use Jobber to handle our estimates, scheduling, & invoicing
➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops-youtube
🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=oo
Want to learn more about starting and scaling your own service-based business?📩
Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletter
Don’t forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!
💰 Join our Free OWNR OPS Skool Community to grow your local service biz: ➡️ https://skool.com/ownrops
How do you start a land clearing business from scratch and scale it into a seven-figure company?
In this OWNR OPS Live Q&A, Austin Gray (founder of Bear Claw Land Services) shares the exact playbook he used to build his business around fire mitigation, excavation, and driveway grading.
Inside, you’ll learn:
How Austin landed his very first $3,500 job
Why a website & Google Business Profile are non-negotiable
When to rent vs. buy equipment like skid steers & mulcher
How to charge $2,500/day and build profitable bids
Facebook & YouTube ad strategies that actually generate calls
Why “speed to lead” closes more jobs than any other tactic
How to get consistent five-star reviews & dominate your market
If you’re a contractor, service business owner, or aspiring land clearing pro—this episode gives you the unfiltered blueprint to launch and grow.
🔥 Mentioned in This Episode 🔥
We use Jobber to manage our quoting, scheduling, & invoicing➡️ Get 20% off your first 6 months here:
https://go.getjobber.com/ownrops-youtube
📚 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops
🚀 Get ranked #1 On Google With Stryker Digital SEO: https://stryker-digital.com/?el=oo
Want to learn more about starting and scaling your own service-based business?
📰 Sign up for the OWNR OPS Newsletter: → ownrops.com/newsletter
Don’t forget to like, comment, and subscribe for more episodes with entrepreneurs sharing their best insights and success stories!
💰 Join our Free OWNR OPS Skool Community to grow your local service biz: ➡️ https://skool.com/ownrops
How do you validate demand, buy heavy equipment, and scale a land clearing business profitably?
In this episode, Austin Gray talks with Alex Boyd, founder of Brushworks Services Co., about starting and growing a land clearing business from scratch.
Alex shares:
Why he invested $90K into a skid steer and mulcher
The keyword research that revealed untapped demand
Mistakes he made on pricing and financing (and how he fixed them)
How grapple attachments add nearly 100% profit margin
The real cost of maintenance, warranties, and downtime
Why he runs Facebook video ads with a local-first strategy
How he integrates Jobber, HouseCall Pro, and GoHighLevel into his workflow
The surprising snow plowing side hustle at $375/hr per skid steer
If you’re an entrepreneur looking at excavation, forestry mulching, or other heavy equipment businesses, this episode is a must-listen.
🔥 Mentioned in This Episode
🔥We use Jobber to manage our quoting, scheduling, & invoicing➡️ Get 20% off your first 6 months here: https://go.getjobber.com/ownrops-youtube
📚 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops
🚀 Get ranked #1 On Google With Stryker Digital SEO: https://stryker-digital.com/?el=oo
Want to learn more about starting and scaling your own service-based business?
📰 Sign up for the OWNR OPS Newsletter: → ownrops.com/newsletter
Don’t forget to like, comment, and subscribe for more episodes with entrepreneurs sharing their best insights and success stories!
💰 Join our Free OWNR OPS Skool Community to grow your local service biz: ➡️ https://skool.com/ownrops
In this episode, Dave Sheridan from Ascension Tree Care reveals the challenges and triumphs of growing his tree service business from $290K to $550K in just two years.
Dave dives deep into his equipment investments, B2B partnerships, and how he successfully navigated marketing through Google Ads and reviews.
Dave discusses:
His $130K initial equipment investment
How mini skids became a game-changer
B2B strategies for landscapers and golf courses
The ins and outs of running Google Ads and generating reviews
The impact of plant healthcare on the business
Family business dynamics and scaling with partners
Listen in to hear how Dave scaled his service-based business through determination and strategic decisions.
Get inspired by his story of entrepreneurship and growth.
🔥 Services We Use 🔥
We use Jobber to handle our estimates, scheduling, & invoicing
➡️ Get 20% off Jobber here: https://go.getjobber.com/ownerops-spotify
💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops
🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=oo
Want to learn more about starting and scaling your own service-based business?
📰 Sign up for the OWNR OPS Newsletter: → ownrops.com/newsletter
Don’t forget to like, comment, and subscribe for more episodes with entrepreneurs sharing their best insights and success stories!
💰Learn Google Business, Facebook Ads, and Automation tips for your Blue Collar Business
How do you hire employees who actually stick around?
Austin Gray sits down with Patrick Murphy, founder of Cascade Home Cleaning, to unpack why recruiting is the single biggest bottleneck in service businesses—and how to fix it.
Patrick reveals:
Why every great hire adds $130K in annual revenue
His proven recruiting funnel modeled after sales & marketing
How to use Indeed, automation, and strong copy to attract better candidates
The secret to disqualifying bad fits early (and saving yourself months of headaches)
His full multi-step hiring process: applications → screening → test clean → offer
This isn’t theory—it’s the exact framework Patrick uses to manage 20+ employees in a highly competitive, high-turnover industry.
If you own a cleaning service, landscaping company, snow removal business, or any local service operation—this is a must-listen playbook for scaling with the right team.
🔥 Services We Use 🔥
📞 QUO- Business Phone System That Scales With You: Get 20% off your first 3 months. http://quo.com/ownrops
We use Jobber to manage our quoting, scheduling, & invoicing➡️ Get 20% off your first 6 months here: https://go.getjobber.com/ownerops-spotify
🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=oo
Want to learn more about starting and scaling your own service-based business?
📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletter
Don’t forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!
💰 Join our Free OWNR OPS Skool Community to grow your local service biz: ➡️ https://skool.com/ownrops
What does it take to buy a 103-year-old business and scale it in today’s competitive home services market?
In this episode, Austin Gray talks with Hardy Farrow, entrepreneur and owner of Longacre Company, a full-service plumbing, HVAC, electrical, and remodeling business.
Hardy previously built and exited multiple companies—and now applies those lessons to operating and growing a multi-division service company.
Hardy shares:
Why perfection is the enemy of growth (and why 85% is enough)
Recruiting strategies that actually work (and why “motor” matters most)
Sequencing problems and prioritization for scaling
How to balance specialists vs. generalists on your team
Marketing lessons from B2C funnels, reviews, and Thumbtack ads
Why location and zip code targeting are underrated growth levers
Hard-won lessons from cutting new construction and doubling down on residential
Whether you’re running a service business, building a local brand, or just love hearing how real operators think, Hardy’s insights will help you think differently about growth, hiring, and execution.
👉 Tune in and learn how Hardy scaled a 103-year-old business while staying focused on people, process, and profitability.
🔥 Mentioned in This Episode
We use Jobber to manage our quoting, scheduling, & invoicing➡️ Get 20% off your first 6 months here: https://go.getjobber.com/ownrops-spotify
🚀 Get ranked #1 On Google With Stryker Digital SEO: https://stryker-digital.com/?el=oo
📚 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops
Want to learn more about starting and scaling your own service-based business?
📰 Sign up for the OWNR OPS Newsletter: → ownrops.com/newsletter
Don’t forget to like, comment, and subscribe for more episodes with entrepreneurs sharing their best insights and success stories!
📈Access my free Blue Collar Growth Training: https://start.ownrops.com
🎓 Join OWNR OPS Skool Group: skool.com/ownrops
In this episode of the OWNR OPS Podcast, I’m sharing an important decision we just made inside Bear Claw Land Services that I believe will change the future of our business.
Over the past three years, we’ve said “yes” to a lot of different work—trees, dirt, foundations, driveways. But after tracking the numbers, analyzing the systems, and watching what’s actually working, we finally made the call to focus on one service and dominate our local market.
If you’re a home service business owner, contractor, or operator who’s trying to grow past that first $100K–$500K in revenue, you’ll want to hear this. I break down:
Why focus beats being a jack-of-all-trades in the service business.
Lessons I learned from interviewing 7- and 8-figure contractors on this podcast.
How systems like Jobber and Go High Level help track leads, quotes, and average job size so you can make smarter business decisions.
Why optimizing your Google Business Profile and running simple Facebook Ads are the best top-of-funnel strategies for local services.
What “fire mitigation” is, why we’re focusing on it, and how specialization gives clarity to your marketing, sales, and operations.
The 80/20 rule in action: how 20% of services usually drive 80% of profits.
👉 If you’re early in business, my advice is simple: pick one service, become known for it, and pour gas on that fire.
💰 Join our Free OWNR OPS Skool Community to grow your local service biz: ➡️ https://skool.com/ownrops
How a residential cleaning company hit a $1M+ run rate with production pay.
Owner David Loria (Squeakies Cleaning) explains the exact changes that unlocked growth: moving from 2-person crews to solo cleaners, adopting production pay, targeting 35–40% labor on each job, and pricing toward ~$60/hr effective.
He also walks through the Made Central stack (and why ~$1,000/mo is a steal) plus the community advantages that come with it.
You’ll learn:
What convinced David to adopt production pay (and how employees ended up earning more).
How soloing doubled jobs and halved time on standard cleans.
The real-world math: example job at $309/4 weeks dropping from ~8 hrs to ~4.
Tooling & ops: Made Central for payroll, price increases, compliance, and reporting.
Scale & next plays: about $85K/month run rate, hiring plans, and a new SaaS with 11 paying customers.
If you’re growing a service business or optimizing a home-services podcast pipeline, this episode is a masterclass in incentives, pricing, and process.
🔗 Connect with David
🔥 Mentioned in This Episode
🔥We use Jobber to manage our quoting, scheduling, & invoicing.➡️ Get 20% off your first 6 months here: https://go.getjobber.com/ownrops-youtube
📚 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops
🚀 Get ranked #1 On Google With Stryker Digital SEO: https://stryker-digital.com/?el=oo
Want to learn more about starting and scaling your own service-based business?
📰 Sign up for the OWNR OPS Newsletter: → ownrops.com/newsletter
Don’t forget to like, comment, and subscribe for more episodes with entrepreneurs sharing their best insights and success stories!
💰 Join our Free OWNR OPS Skool Community to grow your local service biz: ➡️ https://skool.com/ownrops
AI is revolutionizing sales, customer service, and business operations. In this episode, Austin Gray talks with Nikolas Hulewsky about the latest advancements and how he’s implementing AI in his businesses.
From automating sales follow-up with AI chatbots to optimizing lead qualification with CRM tools like Go High Level, Nik reveals how small businesses can use AI to save time and increase efficiency.
In this episode, you’ll learn:
The future of AI-powered sales and customer service
How AI tools like Claude and GPT are transforming how we organize and leverage data
Nick's journey in applying AI to his healthcare accelerator
Tips for automating lead capture and follow-up to scale your business
🔗 Follow Nikolas on Spotify: Nikonomics
🔥 Mentioned in This Episode 🔥
We use Jobber to manage our quoting, scheduling, & invoicing
➡️ Get 20% off your first 6 months here: https://go.getjobber.com/ownrops
📞 QUO- Business Phone System That Scales With You: Get 20% off your first 3 months. http://quo.com/ownrops
🚀 Get ranked #1 On Google With Stryker Digital SEO: https://stryker-digital.com/?el=oo
Want to learn more about starting and scaling your own service-based business?
📰 Sign up for the OWNR OPS Newsletter: → ownrops.com/newsletter
Don’t forget to like, comment, and subscribe for more episodes with entrepreneurs sharing their best insights and success stories!
What’s holding you back from scaling your service business?
In this episode of the OWNR OPS Podcast, Austin Gray interviews Steven Nash—private equity operator and partner to dozens of HVAC businesses.
Steven shares how he helps business owners go from $800K to $100M+ by solving one bottleneck at a time.
You’ll learn:
Why small businesses stay small—and how to break through
How to calculate your exact growth targets using simple math
The difference between working on vs. in your business
How systems, SOPs, and hiring checklists unlock freedom
What founders need to understand about finance and cash flow
The visionary vs. executor framework: when to pick your lane
If you’re a service-based business owner ready to scale with intention and accountability, this is the episode you’ve been waiting for.
🔥 Mentioned in This Episode 🔥
We use Jobber to manage our quoting, scheduling, & invoicing
➡️ Get 20% off your first 6 months here: https://go.getjobber.com/ownrops
📚 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros:
https://dialedinbookkeeping.com/ownrops
🚀 Get ranked #1 On Google With Stryker Digital SEO: https://stryker-digital.com/?el=oo
Want to learn more about starting and scaling your own service-based business?
📰 Sign up for the OWNR OPS Newsletter: → ownrops.com/newsletter
Don’t forget to like, comment, and subscribe for more episodes with entrepreneurs sharing their best insights and success stories!
What happens when a college dropout takes massive action—twice a year?
In this episode, Austin Gray talks with Andrew Rampulla, the founder of two seasonal service businesses: a softwash company in New York and a Christmas lights company in Florida.
Andrew shares:
How he got his first client from a Facebook post
Why he alternates between NY and FL to maximize revenue
How he hires and builds systems for repeatable success
His content & review strategy to attract local leads
The key mindset shifts that helped him cross 6 figures
This episode is a must-listen for anyone building or scaling a local service business—especially if you’re tired of 9-to-5 and want to take control of your calendar.
Listen now and learn how to stack seasons, scale smart, and simplify your hustle.
🔗Follow Andrew on X: @rampulla_andrew
🔥 Mentioned in This Episode 🔥
We use Jobber to manage our quoting, scheduling, & invoicing➡️ Get 20% off your first 6 months here: https://go.getjobber.com/ownerops-spotify
📚 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops
🚀 Get ranked #1 On Google With Stryker Digital SEO: https://stryker-digital.com/?el=oo
Want to learn more about starting and scaling your own service-based business?
📰 Sign up for the OWNR OPS Newsletter: → ownrops.com/newsletter
Don’t forget to like, comment, and subscribe for more episodes with entrepreneurs sharing their best insights and success stories!
💰 Join our Free OWNR OPS Skool Community to grow your local service biz:
➡️ https://skool.com/ownrops
In this episode of the OWNR OPS Podcast, I sit down with Spencer Claeys, an exterior home service business owner and YouTube creator with over 264,000 subscribers and viral TikTok success.
Spencer shares his journey from starting a roof washing business in Washington to building a loyal online following, all while staying true to what excites him most. We dive deep into content creation, entrepreneurship, and how to avoid being trapped by fear or low-ticket thinking.
This conversation isn’t just about business—it’s about life. We explore the power of flow state, why bigger-ticket services can be a game changer, and how faith and spirituality shape how we work, create, and live.
Inside the episode:
The moment Spencer quit sales to go all-in on content
How one viral tweet thread changed everything
His 4-part content flywheel (and how you can steal it)
SOPs, editing, and why he still does it all solo
Whether you’re a home service business owner, a content creator, or just looking for inspiration to live life on your terms, this episode will challenge you to think bigger, move with purpose, and create from your unique voice.🎙️ Tap in and take notes — Spencer doesn’t hold back.
🔗 Follow Spencer Clay on:
X: https://x.com/spencerclaeys
IG: https://www.instagram.com/spencerclaeys/
Get a copy of his book: The Official Roof and Gutter Cleaning Business Blueprint
🔥 Mentioned in This Episode 🔥
We use Jobber to manage our quoting, scheduling, & invoicing
➡️ Get 20% off your first 6 months here:
https://go.getjobber.com/ownerops-spotify
📚 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops
🚀 Get ranked #1 On Google With Stryker Digital SEO: https://stryker-digital.com/?el=oo
Want to learn more about starting and scaling your own service-based business?
📰 Sign up for the OWNR OPS Newsletter: → ownrops.com/newsletter
Don’t forget to like, comment, and subscribe for more episodes with entrepreneurs sharing their best insights and success stories!
💰 Join our Free OWNR OPS Skool Community to grow your local service biz: ➡️ https://skool.com/ownrops
Austin Gray speaks with Hector Resendez, the mastermind behind Trade School Secrets, a unique platform that helps businesses solve their staffing problems by leveraging trade schools.
Hector reveals how virtual reality is revolutionizing the traditional trade school model, making it faster and more accessible for people to gain certifications.
Hector discusses:
The benefits of building a virtual trade school in today’s workforce
How to use the WIOA grant to fund your trade school tuition
The financial model behind scaling a successful trade school business
Why trade schools are a game changer for businesses struggling to find skilled talent
How to position your trade school for an exit and add value to your business
This episode is a must-listen for entrepreneurs, operators, and those interested in the future of education in skilled trades.
Listen in and discover how you can scale a 7-figure trade school business that not only trains but provides long-term career opportunities.
🔥 Mentioned in This Episode🔥
We use Jobber to manage our quoting, scheduling, & invoicing
➡️ Get 20% off your first 6 months: https://go.getjobber.com/ownerops-spotify
📚 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops
🚀 Get ranked #1 On Google With Stryker Digital SEO: https://stryker-digital.com/?el=oo
Want to learn more about starting and scaling your own service-based business?
📰 Sign up for the OWNR OPS Newsletter: → ownrops.com/newsletter
Don’t forget to like, comment, and subscribe for more episodes with entrepreneurs sharing their best insights and success stories!
💰 Join our Free OWNR OPS Skool Community to grow your local service biz: ➡️ https://skool.com/ownrops
What happens when a $30M company replaces consultants with AI chatbots?
Or when a snow plow business owner uses GoPros, Descript, and ChatGPT to build scalable SOPs?
In this no-theory, boots-on-the-ground episode of the OWNR OPS Podcast, Nik of Nikonomics walks through:
Real-world AI use cases in manufacturing, sales, and onboarding
How to document your processes and train AI like an employee
Using ChatGPT to create SOPs, hire an assistant, and even outline job descriptions
The importance of learning AI before the inflection point hits
Tools like Limitless, OpenPhone, Descript, and custom GPTs
If you're a small business owner looking to scale or streamline your ops with AI, this episode is your playbook.
🔥 Mentioned in This Episode 🔥
We use Jobber to manage our quoting, scheduling, & invoicing
➡️ Get 20% off your first 6 months here: https://go.getjobber.com/ownrops
📚 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops
🚀 Get ranked #1 On Google With Stryker Digital SEO: https://stryker-digital.com/?el=oo
Want to learn more about starting and scaling your own service-based business?📰
Sign up for the OWNR OPS Newsletter: → ownrops.com/newsletter.
Don’t forget to like, comment, and subscribe for more episodes with entrepreneurs sharing their best insights and success stories!
💰 Join our Free OWNR OPS Skool Community to grow your local service biz: ➡️ https://skool.com/ownrops
Can you really scale a handyman business to $1M in under 12 months? Tim Leary did—and he breaks down exactly how.
Tim shares how he transitioned from real estate to handyman services and turned a few small jobs into a thriving local business in Salt Lake City.
From TV mounting and fencing to automated follow-ups, learn how he used Google LSA, a VA, and simple SOPs to unlock scale.
You’ll hear:
Why TV mounting might be the easiest $300/hour service today
His conversion-boosting strategy: from 25% to 55%
How one full-time estimator cut lead spend by 75%
The tech stack powering his business (Go High Level, Housecall Pro, more)
The truth about pricing, branding, and customer experience
Why he’s open-sourcing his playbook and building niche software
Whether you're a solo operator or building your first crew, this episode gives you tactical advice you can apply today.
And if you’ve ever said, “I just want a business I can start this week,”—this is your sign.
🔥 Mentioned in This Episode 🔥
We use Jobber to manage our quoting, scheduling, & invoicing
➡️ Get 20% off your first 6 months here: https://go.getjobber.com/ownrops
📚 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops
🚀 Get ranked #1 On Google With Stryker Digital SEO: https://stryker-digital.com/?el=oo
Want to learn more about starting and scaling your own service-based business?
📰 Sign up for the OWNR OPS Newsletter: → ownrops.com/newsletter
Don’t forget to like, comment, and subscribe for more episodes with entrepreneurs sharing their best insights and success stories!
💰 Join our Free OWNR OPS Skool Community to grow your local service biz: ➡️ https://skool.com/ownrops
How do you turn one viral auction post into a thriving $5 mastermind, multiple digital products, and high-ticket coaching?
Shannon Jean—serial entrepreneur and liquidation pro—breaks down his entire Whistle → Workhorse → Whale system:
The “auction whistle” that rocketed him from 500 → 39K followers
Crafting a simple PDF lead magnet that captured 1,000+ emails
Pricing (& repurposing) digital products on Gumroad and Kajabi
Building a global team and using Content OS to 10× content output
Creating the $5 Mastermind community as a low-friction funnel
When to raise prices on coaching and manage client demand
Delegation tips: freeing yourself from sales & ops to chase bigger plays
If you’re ready to transform attention into scalable revenue—whether through newsletters, courses, or community—this episode is your playbook.
Links & Resources
• Follow Shannon on X: @ShannonJean
•OWNR OPS Newsletter & tools: ownerops.com
Rate ★★★★★ and follow the show to never miss a founder’s firsthand growth story!
🔥 Mentioned in This Episode 🔥
We use Jobber to manage our quoting, scheduling, & invoicing
➡️ Get 20% off your first 6 months here: https://go.getjobber.com/ownrops
📚 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops
🚀 Get ranked #1 On Google With Stryker Digital SEO: https://stryker-digital.com/?el=oo
Want to learn more about starting and scaling your own service-based business?
📰 Sign up for the OWNR OPS Newsletter: → ownrops.com/newsletter
Don’t forget to like, comment, and subscribe for more episodes with entrepreneurs sharing their best insights and success stories!
💰 Join our Free OWNR OPS Skool Community to grow your local service biz: ➡️ https://skool.com/ownrops
Trades businesses often believe branding is just a logo or a truck wrap—but what if your brand could become your biggest growth driver?
Austin Gray interviews Brian Sooy, a certified brand architect, StoryBrand consultant, and 30-year branding veteran who has helped hundreds of blue-collar businesses build brands that stand out, scale, and sell.
Together, they explore:
Whether you're just getting started or refining your message after years, this episode is packed with branding clarity and practical direction for the trades.
Ready to make your brand famous? Tune in now.
🔗 Follow Brian Sooy:X (Twitter): https://x.com/briansooy
LinkedIn: https://www.linkedin.com/in/briansooy
🎁 Free Resources from Brian:
✅ Blue Collar Branding Checklist + Ella: https://drive.google.com/file/d/1veFd4KPXgltFxFnvS4y3L-6KX140H6YF/view?usp=sharing
📘 Brian Sooy’s book Blue Collar Branding drops July 22 — a clear guide to help blue-collar businesses stand out.
🚀Try Ella AI for free for 14 days: https://www.atomicelevator.com/bluecollarbranding
🚀 Try StoryBrand AI – 7-Day FreeTrial: https://go.aespire.com/sbai/
🔗 Follow Austin Gray:
X (Twitter): https://x.com/theownerop
Have a business question? Text 970-585-OWNR and we'll answer in live Q&A in a future episode!
🔥 Mentioned in This Episode 🔥
We use Jobber to manage our quoting, scheduling, & invoicing
➡️ Get 20% off your first 6 months here: https://go.getjobber.com/ownrops
📚 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops
🚀 Get ranked #1 On Google With Stryker Digital SEO: https://stryker-digital.com/?el=oo
Want to learn more about starting and scaling your own service-based business?
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In this episode of OWNR OPS Podcast, Austin Gray sits down with Asa Hunt, the founder of Big Horn Painting, who transformed a layoff from his tech sales job into a thriving local business.
From growing his revenue to over $300K in his first year to scaling with a mix of Facebook Ads, networking, and smart referrals, Asa opens up about the early struggles and key strategies that led to success.
Key Takeaways:
The importance of building referral relationships with roofers and property managers
Asa’s approach to Facebook Ads and why simple videos work
How to scale smarter with commercial jobs
Tips for creating high-converting email drip campaigns to nurture leads
Overcoming the fear of failure and finding success in entrepreneurship
If you’re a local business owner or thinking of starting your own service-based business, don’t miss Asa’s actionable insights into building a business from scratch.
This episode is packed with real-world advice and inspiration for any entrepreneur aiming to make the leap to six figures—and beyond.
Have a business question? Text 970-585-OWNR and we'll answer in live Q&A in a future episode!
📚 Recommended Watch: Want to dive deeper into understanding Lifetime Value vs. Customer Acquisition Cost? Watch this breakdown by Alex Hormozi
👉 https://youtu.be/jzKpAtzKQ54?si=uyw4jDxiRA2UlWZa
🔥 Mentioned in This Episode 🔥
We use Jobber to manage our quoting, scheduling, & invoicing
➡️ Get 20% off your first 6 months here: https://go.getjobber.com/ownrops
📞 QUO- Business Phone System That Scales With You: Get 20% off your first 3 months. http://quo.com/ownrops
🚀 Get ranked #1 on Google with Stryker Digital SEO: https://stryker-digital.com/?el=oo
Want to learn more about starting and scaling your own service-based business?
📰 Sign up for the OWNR OPS Newsletter: → ownrops.com/newsletter
Don’t forget to like, comment, and subscribe for more episodes with entrepreneurs sharing their best insights and success stories!
In this episode of the OWNR OPS Podcast, Austin Gray talks with Tanner Mullen—a founder who helped build and sell a business for a jaw-dropping 9-figure exit.
Now on his next mission, Tanner is building a startup in public and sharing everything he’s learned about hiring, delegation, scaling, and letting go of ego.
This episode is packed with real-world founder lessons—from how Tanner built culture at scale, to why he let people quit, to the questions he asks in every final interview.
Whether you’re just starting out or hiring your 20th employee, you’ll want to hear this.
HIGHLIGHTS:
00:00 – Intro: 9-figure exit and what’s next
02:15 – Tanner’s biggest regret: Not slowing down after the sale
03:40 – How ego held him back as a founder
05:10 – Letting go: “People should quit if it’s not a fit”
08:20 – Scaling culture while scaling teams
11:30 – Why he stopped chasing growth for growth’s sake
14:00 – The one question he asks in every final interview
17:15 – Tanner’s next chapter: Building in public
20:00 – Hiring advice: What he looks for in operators
22:45 – Coaching, mental health, and founder identity
26:00 – Advice for founders who feel stuck or lonely
29:10 – How much freedom do you really want?
—
🔗 Connect with Tanner Mullen on Twitter: https://x.com/tannerdripjobs
🔥 Mentioned in This Episode 🔥
We use Jobber to manage our quoting, scheduling, & invoicing
➡️ Get 20% off your first 6 months here: https://go.getjobber.com/ownrops
📚 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops
🚀 Get ranked #1 On Google With Stryker Digital SEO: https://stryker-digital.com/?el=oo
Want to learn more about starting and scaling your own service-based business?
📰 Sign up for the OWNR OPS Newsletter: → ownrops.com/newsletter
💰 Join our Free OWNR OPS Skool Community to grow your local service biz: ➡️ https://skool.com/ownrops
