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What does it take to buy a 103-year-old business and scale it in todayās competitive home services market?
In this episode, Austin Gray talks with Hardy Farrow, entrepreneur and owner of Longacre Company, a full-service plumbing, HVAC, electrical, and remodeling business.
Hardy previously built and exited multiple companiesāand now applies those lessons to operating and growing a multi-division service company.
Hardy shares:
Why perfection is the enemy of growth (and why 85% is enough)
Recruiting strategies that actually work (and why āmotorā matters most)
Sequencing problems and prioritization for scaling
How to balance specialists vs. generalists on your team
Marketing lessons from B2C funnels, reviews, and Thumbtack ads
Why location and zip code targeting are underrated growth levers
Hard-won lessons from cutting new construction and doubling down on residential
Whether youāre running a service business, building a local brand, or just love hearing how real operators think, Hardyās insights will help you think differently about growth, hiring, and execution.
š Tune in and learn how Hardy scaled a 103-year-old business while staying focused on people, process, and profitability.
š„ Mentioned in This Episode
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š Get ranked #1 On Google With Stryker Digitalā SEO: https://stryker-digital.com/?el=oo
š Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops
Want to learn more about starting and scaling your own service-based business?
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