Build A Brand That Speaks To Your Ideal Customer

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/88/dc/62/88dc620f-3c9e-0cf7-738f-670c95fee218/mza_748483824733097900.jpg/600x600bb.jpg

OWNR OPS Podcast

Austin Gray @theownerop

105 episodes

1 day ago

Starting a business by offering a service to your local community is one of the greatest entrepreneurial opportunities of our time. While most people search for a remote job and try to build the next tech unicorn, you can start a business in your own back yard. Join your host, Austin Gray, as he shares tips from behind the scenes of starting and growing his own local service businesses in bite sized <10 min episodes. PLUS, tune in for special guest interviews, where Austin hosts other entrepreneurs who have started local service businesses in markets across the US.

Entrepreneurship

Business

RSS

All content for OWNR OPS Podcast is the property of Austin Gray @theownerop and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/43130508/43130508-1751786962339-e3f0c213cf38c.jpg

Build A Brand That Speaks To Your Ideal Customer

OWNR OPS Podcast

49 minutes 22 seconds

3 months ago

Build A Brand That Speaks To Your Ideal Customer

💰 Join our Free OWNR OPS Skool Community to grow your local service biz: ➡️ https://skool.com/ownrops

Trades businesses often believe branding is just a logo or a truck wrap—but what if your brand could become your biggest growth driver?

Austin Gray interviews Brian Sooy, a certified brand architect, StoryBrand consultant, and 30-year branding veteran who has helped hundreds of blue-collar businesses build brands that stand out, scale, and sell.

Together, they explore:

- The biggest branding mistakes service companies make
- Why your brand starts with messaging—not visuals
- How to reposition your brand without starting from scratch
- The power of storytelling, emotional hooks, and customer-driven messaging
- Brian’s CARE framework: Clarity, Alignment, Relevance, Experience
- How Bear Claw is evolving from “land services” to “land beautification”
- Why branding is the foundation for premium pricing and team attraction

Whether you're just getting started or refining your message after years, this episode is packed with branding clarity and practical direction for the trades.

Ready to make your brand famous? Tune in now.

🔗 Follow Brian Sooy:X (Twitter): https://x.com/briansooy

LinkedIn: https://www.linkedin.com/in/briansooy

🎁 Free Resources from Brian:

✅ Blue Collar Branding Checklist + Ella: https://drive.google.com/file/d/1veFd4KPXgltFxFnvS4y3L-6KX140H6YF/view?usp=sharing

📘 Brian Sooy’s book Blue Collar Branding drops July 22 — a clear guide to help blue-collar businesses stand out.

🚀Try Ella AI for free for 14 days: https://www.atomicelevator.com/bluecollarbranding

🚀 Try StoryBrand AI – 7-Day FreeTrial: https://go.aespire.com/sbai/

🔗 Follow Austin Gray:

X (Twitter): https://x.com/theownerop

Have a business question? Text 970-585-OWNR and we'll answer in live Q&A in a future episode!

🔥 Mentioned in This Episode 🔥

We use Jobber to manage our quoting, scheduling, & invoicing

➡️ Get 20% off your first 6 months here: https://go.getjobber.com/ownrops

📚 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops

🚀 Get ranked #1 On Google With Stryker Digital⁠ SEO: https://stryker-digital.com/?el=oo

Want to learn more about starting and scaling your own service-based business?

📰 Sign up for the OWNR OPS Newsletter: → ownrops.com/newsletter

Don’t forget to like, comment, and subscribe for more episodes with entrepreneurs sharing their best insights and success stories!