In Episode 42 of Chain Reactions, we sit down with Nicole Liu, Director of Product Marketing at MetaMask, to explore how the wallet is evolving from a utility into a full-stack onchain finance platform.
Nicole walks us through recent launches, from MetaMask Card to trading perps to the new Polymarket integration, and how her team balances trust, education, and emotional resonance while marketing a product used by millions.
We also get into the lessons she's bringing from AmEx and Mastercard, how she thinks about segmentation in crypto, and why product marketing in crypto is still being written in real time.
If you care about growth, wallets, or what comes after rewards, don’t miss this one.
Listen and mint the episode at pods.media/myosinxyz
In Episode 41 of Chain Reactions, we’re joined by Reka, Director of Marketing at Boundless, to unpack how she helped turn one of the most complex concepts in crypto, zero knowledge proofs, into a cultural movement powered by memes, design, and deeply intentional storytelling.
We dive into her unconventional path to crypto (via meditation retreats and digital products), the early days of building Boundless from scratch, and how the team pulled off a record-breaking TGE by combining community campaigns, team-led marketing, and a clear narrative around verifiable compute, aka “berrifiable compute.”
We also dig into:• Why Boundless skipped the “hype then disappear” model in favor of building lasting trust• The multi-phase campaign journey from Proof of Berry to Signal• How to win over technical teams who don’t believe in marketing (yet)• Why conviction and positioning are the only two levers that matter• And how a “Berry” meme became the most recognizable brand in zero knowledge
This one’s a masterclass in crypto storytelling, community design, and how to make highly technical infrastructure feel both delightful and inevitable.
Mint the episode at pods.media/myosinxyz
In Episode 40 of Chain Reactions, we sit down with Tom, CMO of Rayls, to unpack the complexities of marketing a Layer 1 blockchain designed for institutions, all while still winning over the onchain crowd.
Rayls is on a mission to bring real-world financial infrastructure onchain by connecting private permissioned chains to public DeFi. But this isn’t another buzzword salad. With actual institutional clients, real token-based revenue pre-TGE, and an IRL presence from Seoul to Singapore, Tom breaks down how the team is executing one of the more sophisticated go-to-market plans in crypto today.
We get into:
If you’re building in crypto infra, navigating the post-TGE marketing phase, or trying to balance multiple audiences without losing the plot, this is one of our sharpest marketing convos yet.
Listen and mint the episode at pods.media/myosinxyz
In Episode 39 of Chain Reactions, we’re joined by Fabrizio, co-founder of Legion, to explore one of the most misunderstood truths in crypto: capital formation is the killer application for blockchain.
We go deep on the broken incentives in today’s launchpad meta, how Legion is flipping the script with reputation-based fundraising, and why public token sales can, and should, outperform traditional IPOs. Fab also shares his personal story, from growing up on food stamps to working with Rolls Royce to becoming one of the most respected operators in web3 fundraising.
We also dig into:
This one’s packed with insight for founders, investors, builders, and anyone who thinks crypto should aim higher.
Timestamps
00:00 – Intro and Fabrizio’s background: from geoscience to crypto
06:00 – Falling in love with DeFi Summer
08:00 – The broken incentives in launchpads and token listings
11:30 – Why Legion was founded and what it solves in capital formation
15:00 – What is Legion and how the reputation score works
20:00 – Regulatory tailwinds and the bet on MiCA and Project Crypto
24:00 – Vetting process for Legion deals and what curation looks like
28:00 – Business model and why Legion only wins if the project wins
30:30 – Cookie3, attention markets, and fronting capital as commitment
34:00 – Deep dive into Legion Score and future roadmap
40:00 – Projects launched: Pulse, Almanac, and beyond
42:30 – Legion’s vision to take on IPO-level scale
45:00 – Community, storytelling, and the future of tokenized fundraising
48:00 – Moving beyond CT through partnership marketing
49:00 – Rapid fire: underrated and overrated tactics, top projects, and lessons
52:00 – Fab’s biggest founder learning and advice to others building in Web3
57:00 – Founders reflect: Blake and Polina’s takeaways
58:30 – What’s next for Legion and key dates to watch
In Episode 38 of Chain Reactions, we talk with Louis and Jinelle, the duo behind Nozomi, an open-source YC-style platform built to support the next generation of crypto founders.
We unpack how Nozomi is helping Web3 founders with three key things: resources, funding, and network.
Louis shares how years of work in digital marketing, early-stage infra, and advisory at Immutable led him to realize just how hard it is to build in crypto. Jinelle walks through her journey from working in advertising with brands like Porsche to navigating India’s early e-comm & Bitcoin scene, to leading ecosystem work across crypto.
Together, they break down:
If you're fundraising, incubating, launching a token, or trying to retain users without just farming attention — this is one to study.
Listen and mint the episode at pods.media/myosinxyz
In Episode 37 of Chain Reactions, we’re joined by Bhav and Liam from Ten Protocol to explore how encryption and privacy are powering a whole new class of onchain applications, from casino games to DeFi dark pools to AI-native dapps.
Bhav shares how he cold-pitched his way into web3 and became Ten’s first business hire, while Liam walks through his journey from government-backed studies in Korea to building meme-first infra in crypto.
Together, they break down what Ten is, why encrypted L2s matter, and how their team is turning obscure tech into sticky culture.
We also dig into:
If you’re building infra, trying to make your chain not feel like a ghost town, or just wondering how the hell to explain TEEs to your community, this is required listening.
Listen, subscribe, and mint the episode at pods.media/myosinxyz
In Episode 36 of Chain Reactions, we sit down with Satvik Sethi, founder of Offline Protocol and one of the most thoughtful builders in the space, to explore a simple but powerful idea: What if crypto actually worked without the internet?
Satvik shares his journey from building a mental health startup, to leading Web3 product at MasterCard, to launching Offline Protocol, a mesh network enabling messaging, payments, and connectivity via Bluetooth, even when there’s no Wi-Fi, cell signal, or data access.
We get into:
If you’re serious about crypto for real-world impact, product-led growth, or just tired of LARPing and looking for something real, this episode is for you.
Be sure to listen, leave a 5 star review, & mint the episode at pods.media/myosinxyz!
In Episode 35 of *Chain Reactions*, we sit down with Latashá, multidisciplinary artist and founder of Topia, to explore how physical experiences are becoming the most powerful gateway into the onchain economyLatashá shares her journey from performing artist to crypto trailblazer, how she became the first woman rapper to mint a music video onchain, and what she learned onboarding over 4,000 creators at Zora, how that led to her creative vision behind Topia, and why real community starts offline.We also dig into:- What most web3 builders get wrong about culture and onboarding- The future of creator coins and tokenized relationships- The power of creative agency in a trust-based ecosystem- Why delegation is a superpower for scaling creative impactIf you're building for creators, rethinking community, or navigating the future of art onchain, this episode is packed with gold.Listen, subscribe, and mint the episode at [pods.media/myosinxyz](https://pods.media/myosinxyz)
For EP34 of Chain Reactions, we sat down with Aixa Rizzo, ecosystem lead at Sophon, to explore how they're making blockchain invisible, rewarding users for daily data, and building fun apps over jargon-heavy ones.
We trace Aixa's journey from Mad Men-inspired advertising in Argentina, through agency life and Web 2 startups, to crypto via payments and a viral shitpost that landed her at Sophon. She breaks down Sophon's vision: data rewards, easy onboarding via Google/X, and entertainment to attract non-natives.
We dive into ecosystem apps like health trackers with ZKTLs, AI companions, and games; branding inspired by Apple and Coca-Cola for emotional ties and "aura farming"; and plans to expand beyond crypto Twitter via TikTok, Instagram, and bold activations like Paris Fashion Week jackets.
If you're navigating Web3 marketing, scaling consumer apps, or aiming mainstream without the hype, this one's for you.
Please enjoy, and as always, don’t forget to subscribe, give us a five-star review, and mint the episode at pods.media/myosinxyz!
For EP33 of Chain Reactions, we sat down with Azeem Khan, longtime crypto operator and now co-founder of the privacy-first ZK blockchain Miden*,* to discuss what it takes to build a next-gen L1 in today’s market.
We trace Azeem’s journey from Bitcoin blog posts and Kardashian cease-and-desists to running major BD at Gitcoin, closing partnerships with UNICEF, and now helping lead Miden, which just raised a $25M seed round co-led by a16z, 1kx, and Hack VC.
We went deep on what it means to be a non-technical co-founder in a zero-knowledge protocol, why founder-led BD still beats most Web3 growth strategies, and how Miden’s Pioneer Program is flipping the playbook by taking a venture studio approach to ecosystem building.
Plus, we talk about astronauts as mascots, Taylor Swift as a blueprint for community, and why the best crypto brands borrow from culture, not crypto Twitter.
If you’re building an L1, supporting one, or just want to hear how thoughtful storytelling and asymmetric relationship capital can help turn a new chain into a category-defining ecosystem — this one’s a must.
Please enjoy, and as always, subscribe, drop a five-star review at https://bit.ly/chainreactions-spotify, or mint the episode at pods.media/myosinxyz!
For EP32 of Chain Reactions, we sat down with Jay Kurahashi-Sofue, longtime crypto marketer, former head of marketing at Avalanche, and now CMO at Eco, all to unpack why stablecoins might just be the real unlock for mainstream crypto adoption… if we can fix the UX mess first.
From his early days running a music blog during the Bloghouse era, all to way to helping launch Circle before USDC even existed, building Avalanche’s brand from the ground up, and now reimagining how we use stablecoins with Eco, Jay shares what he's learned leading crypto marketing through multiple cycles — and why good storytelling always beats hype.
We dive into how Eco is building a Plaid-like experience for stablecoins, what it means to go B2B-first in Web3, and why the real challenge in infra marketing is figuring things out when there’s no playbook.
Jay also shares his team’s 4-1-1 content strategy, why search and SEO are underrated (and Twitter overrated), how dev-focused YouTube content is winning right now, and what it actually takes to build developer trust from scratch.
If you’re working on crypto infrastructure, building dev funnels, or trying to launch anything involving stables — this one’s required listening.
Please enjoy, and don’t forget to subscribe, leave us a five-star review, and mint the episode at pods.media/myosinxyz!
For EP31 of Chain Reactions, we sat down with Bettina Sosa — one of the newest guild leads at Myosin and our DevRel whisperer — to unpack why every founder building in crypto needs to treat Developer Relations as a core part of their go-to-market motion.
We trace Bettina’s path from researching self-sovereign identity at Imperial College (shoutout to her Venezuelan roots and her early hopes to fix broken ID systems) to helping major DAOs like Aragon and Bankless with their onboarding UX. Along the way, she shares what it was like moving from research to shipping product, how she started writing dev-focused content to demystify EVM and MEV, and why so much DevRel in Web3 misses the mark.
We go deep on what great DevRel actually looks like — beyond just hackathons and bounties — and explore everything from niche TG groups and cold outreach to AI learning tools, dev onboarding trends, and the regions everyone’s sleeping on (spoiler: it’s not just Asia anymore).
If you're serious about growing your protocol, building developer ecosystems, or just want to understand why “just having docs” won’t cut it — this one’s for you.
Please enjoy, and as always, don’t forget to subscribe, give us a five-star review, and mint the episode at pods.media/myosinxyz!
For EP30 of Chain Reactions, we sat down with Kiko (KZ), co-founder of [Chomp](https://chomp.so/), to dive into one of the most unexpectedly delightful and high-signal consumer products in crypto: a daily opinion game that’s part Reddit, part Polymarket, and fully powered by Solana speed and second-order thinking.We explore Kiko’s path from working at Mattel and Deloitte to leading business at Orca and ultimately co-founding Chomp — and how her background in user research, education, and design at IDEO helped shape her vision for what trustworthy information markets should look like in a world flooded with AI-generated noise.Kiko breaks down how Chomp uses game mechanics to turn subjective questions into trusted signal, what she’s learned from thousands of hours of user research, and why streaks, cute mascots, and good vibes might be the secret to onboarding the next million users to crypto. We also cover the deeper mechanics behind Chomp’s surprisingly powerful prediction engine — including Bayesian Truth Serum and why betting on second-order beliefs yields alpha.If you’re building in consumer crypto, curious about the future of trustless UX, or just want a smarter way to kill time on the toilet — this one’s for you.Please enjoy, and as always, be sure to subscribe, give us a five star review, and mint our episode at https://pods.media/myosinxyz!
For EP29 of Chain Reactions, we sat down with Steven Dolcemaschio, CMO of Reown
This week’s episode is a special one — our first-ever IRL recording of Chain Reactions, featuring Steven Dolcemaschio, the Chief Marketing Officer at Reown (formerly WalletConnect).
Steven’s journey into Web3 didn’t start with crypto — it began in music, branding, and culture. He previously led brand marketing at Converse, global brand at Sonos, and helped steer Ledger through the last cycle before joining Reown to reimagine user experience and infrastructure in Web3.
We cover everything from WalletConnect’s transformation into Reown, what it takes to market crypto infra, how to responsibly decentralize a token network, and why consistent brand design still matters in a sea of noise. Steven also shares lessons from launching WalletCon, what “co-marketing” really means, and why crypto still struggles to reach everyday users.
For EP28 of Chain Reactions, we sat down with Ryan Palmieri, Director of Marketing at Gaia, to explore how decentralized AI is reshaping the future of intelligent agents, and why owning your data, models, and creativity matters more than ever.We talked about Ryan’s journey from content production and brand strategy in entertainment to web3 and AI, why the next wave of agent development needs decentralized infrastructure, and how Gaia is giving developers and creators the freedom to build truly sovereign AI agents. Ryan shared hard-earned lessons on marketing in crypto and AI, bridging the Web2 and Web3 divide, and why nailing brand strategy is the most underrated skill in the space today. Plus: vibe coding, brain juice, crossing the chasm, and what it really takes to build a sustainable Web3 brand.If you're curious about decentralized AI, the future of agents, or just want to hear from someone deep in the trenches of Web3 marketing—this one’s for you.Please enjoy, and as always, be sure to subscribe, give us a five star review, and mint our episode at https://pods.media/myosinxyz!
For EP27 of Chain Reactions, we sat down with Kseniia, a seasoned Web3 marketer and fractional CMO for top Solana projects, to unpack what it actually looks like to build a crypto brand that sticks and scales.
We talk about her unconventional journey from luxury fashion to DeFi, why Solana’s ecosystem is uniquely fertile ground for marketers, and how to turn technical, B2B infrastructure into sticky narratives that resonate. Kseniia shares her playbook for early-stage projects prepping for a TGE, how she develops messaging from first principles, and why livestreams are the most underrated tactic in crypto marketing today. Plus: spicy takes on quests, CEX vanity metrics, and what not to do as a founder hiring your first marketing lead.
If you're building in crypto, leading growth, or just curious how real marketers cut through the noise, this one’s for you.
Please enjoy, and as always, be sure to subscribe, give us a five star review, and mint our episode at https://pods.media/myosinxyz!
For EP26 of Chain Reactions, we sat down with Mounir, founder of Velora (formerly Paraswap), for a deep dive into the evolution of DEX aggregators, intent-based trading, and what it really takes to build in crypto—through every cycle.We talked about the early days of bootstrapping Paraswap, the transition to Velora, and why intent-based design is key to the future of onchain UX. Mounir shares hard-won lessons on building community-driven products, finding product-market fit in DeFi, and the difference between hype-driven marketing and sustainable growth. If you're interested in the future of crypto UX, cross-chain liquidity, or just want to hear a founder who’s seen it all—this one’s for you.Please enjoy, and as always, be sure to subscribe, give us a five star review, and mint our episode at https://pods.media/myosinxyz!
For EP25 of Chain Reactions, we talked to Mikyö, Head of Marketing at Ritual, the blockchain with infinite expressibility for AI applications.
We had an incredible jam and conversation unpacking the nuances of Ritual and why we need a network specifically for AI, the sounds that different blockchains make, and the nuances of verifiability, and what marketing for a complex new ecosystem like Ritual really looks like.
If you're interested about the intersection of blockchain and AI and what can be unlocked, this is definitely a great listen for you. Please enjoy, and as always, be sure to subscribe, give us a five star review, and mint our episode at https://pods.media/myosinxyz!
For EP24 of Chain Reactions, we sat down with Carol Yumi, Head of Marketing at 0x and Matcha, to dive into the art and science of building brand, community, and growth engines in the fast-moving world of Web3.Carol shared her journey from FinTech into the crypto space, and unpacked how she approaches B2B and B2C marketing across two very different—but interconnected—businesses, 0x & Matcha. We talked about the power of community engagement, why newsletters are underrated, how to think about SEO and conversions, and what it takes to move fast without breaking trust. If you’re working on go-to-market in crypto, this one’s packed with gems.Please enjoy, and as always, be sure to subscribe, give us a five star review, and mint our episode at https://pods.media/myosinxyz!
For EP22 of Chain Reactions, we talked to Rom (@romully), Design Lead at Myosin.xyz, community building extraordinaire, and one of our top designers and brand builders within the network.
Rom has an incredible background as a designer, and we had a really fun conversation all around the importance of brand building in the marketing stack in web3, how early stage founders can get started without big budgets, design trends we're seeing, and so much more.
Please enjoy, and as always, be sure to subscribe, give us a five star review, and mint our episode at https://pods.media/myosinxyz!