The Secret To Onboarding Crypto's Next Million w/KZ from Chomp

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Myosin.xyz

75 episodes

4 days ago

Myosin.xyz is the ultimate decentralized marketing network, accelerating the onchain revolution to create a more equitable internet. Subscribe to listen to our shows Chain Reactions & Netcetera. Chain Reactions is a weekly livestream where we talk about the latest in blockchain, break down interesting marketing campaigns, and have fun w/ourselves, members, and friends of Myosin. Netcetera is a series where we talk to leaders at the forefront of innovation, whether at traditional brands, web3 or AI companies, to demystify the innovations sharing the new internet.

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The Secret To Onboarding Crypto's Next Million w/KZ from Chomp

Myosin.xyz

1 hour 57 seconds

5 months ago

The Secret To Onboarding Crypto's Next Million w/KZ from Chomp

For EP30 of Chain Reactions, we sat down with Kiko (KZ), co-founder of [Chomp](https://chomp.so/), to dive into one of the most unexpectedly delightful and high-signal consumer products in crypto: a daily opinion game that’s part Reddit, part Polymarket, and fully powered by Solana speed and second-order thinking.We explore Kiko’s path from working at Mattel and Deloitte to leading business at Orca and ultimately co-founding Chomp — and how her background in user research, education, and design at IDEO helped shape her vision for what trustworthy information markets should look like in a world flooded with AI-generated noise.Kiko breaks down how Chomp uses game mechanics to turn subjective questions into trusted signal, what she’s learned from thousands of hours of user research, and why streaks, cute mascots, and good vibes might be the secret to onboarding the next million users to crypto. We also cover the deeper mechanics behind Chomp’s surprisingly powerful prediction engine — including Bayesian Truth Serum and why betting on second-order beliefs yields alpha.If you’re building in consumer crypto, curious about the future of trustless UX, or just want a smarter way to kill time on the toilet — this one’s for you.Please enjoy, and as always, be sure to subscribe, give us a five star review, and mint our episode at https://pods.media/myosinxyz!