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Myosin.xyz
Myosin.xyz
75 episodes
4 days ago
Myosin.xyz is the ultimate decentralized marketing network, accelerating the onchain revolution to create a more equitable internet. Subscribe to listen to our shows Chain Reactions & Netcetera. Chain Reactions is a weekly livestream where we talk about the latest in blockchain, break down interesting marketing campaigns, and have fun w/ourselves, members, and friends of Myosin. Netcetera is a series where we talk to leaders at the forefront of innovation, whether at traditional brands, web3 or AI companies, to demystify the innovations sharing the new internet.
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All content for Myosin.xyz is the property of Myosin.xyz and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Myosin.xyz is the ultimate decentralized marketing network, accelerating the onchain revolution to create a more equitable internet. Subscribe to listen to our shows Chain Reactions & Netcetera. Chain Reactions is a weekly livestream where we talk about the latest in blockchain, break down interesting marketing campaigns, and have fun w/ourselves, members, and friends of Myosin. Netcetera is a series where we talk to leaders at the forefront of innovation, whether at traditional brands, web3 or AI companies, to demystify the innovations sharing the new internet.
Show more...
Marketing
Business
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Why Crypto’s Killer App Has Always Been Fundraising
Myosin.xyz
56 minutes 39 seconds
1 month ago
Why Crypto’s Killer App Has Always Been Fundraising

In Episode 39 of Chain Reactions, we’re joined by Fabrizio, co-founder of Legion, to explore one of the most misunderstood truths in crypto: capital formation is the killer application for blockchain.

We go deep on the broken incentives in today’s launchpad meta, how Legion is flipping the script with reputation-based fundraising, and why public token sales can, and should, outperform traditional IPOs. Fab also shares his personal story, from growing up on food stamps to working with Rolls Royce to becoming one of the most respected operators in web3 fundraising.

We also dig into:

  • How Legion is building a two-sided marketplace for reputation and allocation
  • What founders get wrong when preparing for a TGE
  • Why attention markets, not airdrops, are the real unlock
  • What it means to grow beyond CT and take on IPO-scale distribution
  • And what’s coming next in Legion 2.0 (hint: it’s big)

This one’s packed with insight for founders, investors, builders, and anyone who thinks crypto should aim higher.


Timestamps

00:00 – Intro and Fabrizio’s background: from geoscience to crypto

06:00 – Falling in love with DeFi Summer

08:00 – The broken incentives in launchpads and token listings

11:30 – Why Legion was founded and what it solves in capital formation

15:00 – What is Legion and how the reputation score works

20:00 – Regulatory tailwinds and the bet on MiCA and Project Crypto

24:00 – Vetting process for Legion deals and what curation looks like

28:00 – Business model and why Legion only wins if the project wins

30:30 – Cookie3, attention markets, and fronting capital as commitment

34:00 – Deep dive into Legion Score and future roadmap

40:00 – Projects launched: Pulse, Almanac, and beyond

42:30 – Legion’s vision to take on IPO-level scale

45:00 – Community, storytelling, and the future of tokenized fundraising

48:00 – Moving beyond CT through partnership marketing

49:00 – Rapid fire: underrated and overrated tactics, top projects, and lessons

52:00 – Fab’s biggest founder learning and advice to others building in Web3

57:00 – Founders reflect: Blake and Polina’s takeaways

58:30 – What’s next for Legion and key dates to watch

Myosin.xyz
Myosin.xyz is the ultimate decentralized marketing network, accelerating the onchain revolution to create a more equitable internet. Subscribe to listen to our shows Chain Reactions & Netcetera. Chain Reactions is a weekly livestream where we talk about the latest in blockchain, break down interesting marketing campaigns, and have fun w/ourselves, members, and friends of Myosin. Netcetera is a series where we talk to leaders at the forefront of innovation, whether at traditional brands, web3 or AI companies, to demystify the innovations sharing the new internet.