Balancing Brand, Community And Growth w/ Carol from Matcha

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Myosin.xyz

75 episodes

5 days ago

Myosin.xyz is the ultimate decentralized marketing network, accelerating the onchain revolution to create a more equitable internet. Subscribe to listen to our shows Chain Reactions & Netcetera. Chain Reactions is a weekly livestream where we talk about the latest in blockchain, break down interesting marketing campaigns, and have fun w/ourselves, members, and friends of Myosin. Netcetera is a series where we talk to leaders at the forefront of innovation, whether at traditional brands, web3 or AI companies, to demystify the innovations sharing the new internet.

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Balancing Brand, Community And Growth w/ Carol from Matcha

Myosin.xyz

58 minutes 48 seconds

7 months ago

Balancing Brand, Community And Growth w/ Carol from Matcha

For EP24 of Chain Reactions, we sat down with Carol Yumi, Head of Marketing at 0x and Matcha, to dive into the art and science of building brand, community, and growth engines in the fast-moving world of Web3.Carol shared her journey from FinTech into the crypto space, and unpacked how she approaches B2B and B2C marketing across two very different—but interconnected—businesses, 0x & Matcha. We talked about the power of community engagement, why newsletters are underrated, how to think about SEO and conversions, and what it takes to move fast without breaking trust. If you’re working on go-to-market in crypto, this one’s packed with gems.Please enjoy, and as always, be sure to subscribe, give us a five star review, and mint our episode at https://pods.media/myosinxyz!