For EP31 of Chain Reactions, we sat down with Bettina Sosa — one of the newest guild leads at Myosin and our DevRel whisperer — to unpack why every founder building in crypto needs to treat Developer Relations as a core part of their go-to-market motion.

We trace Bettina’s path from researching self-sovereign identity at Imperial College (shoutout to her Venezuelan roots and her early hopes to fix broken ID systems) to helping major DAOs like Aragon and Bankless with their onboarding UX. Along the way, she shares what it was like moving from research to shipping product, how she started writing dev-focused content to demystify EVM and MEV, and why so much DevRel in Web3 misses the mark.

We go deep on what great DevRel actually looks like — beyond just hackathons and bounties — and explore everything from niche TG groups and cold outreach to AI learning tools, dev onboarding trends, and the regions everyone’s sleeping on (spoiler: it’s not just Asia anymore).

If you're serious about growing your protocol, building developer ecosystems, or just want to understand why “just having docs” won’t cut it — this one’s for you.

Please enjoy, and as always, don’t forget to subscribe, give us a five-star review, and mint the episode at pods.media/myosinxyz!