For EP27 of Chain Reactions, we sat down with Kseniia, a seasoned Web3 marketer and fractional CMO for top Solana projects, to unpack what it actually looks like to build a crypto brand that sticks and scales.

We talk about her unconventional journey from luxury fashion to DeFi, why Solana’s ecosystem is uniquely fertile ground for marketers, and how to turn technical, B2B infrastructure into sticky narratives that resonate. Kseniia shares her playbook for early-stage projects prepping for a TGE, how she develops messaging from first principles, and why livestreams are the most underrated tactic in crypto marketing today. Plus: spicy takes on quests, CEX vanity metrics, and what not to do as a founder hiring your first marketing lead.

If you're building in crypto, leading growth, or just curious how real marketers cut through the noise, this one’s for you.

Please enjoy, and as always, be sure to subscribe, give us a five star review, and mint our episode at https://pods.media/myosinxyz!