In this episode, CJ and Aaron dive deep into the myth of motivation and the real secret to progress — determination. From YouTube burnout to small business burnout, they discuss how consistency, systems, and self-discipline beat motivation every time.
Aaron shares behind-the-scenes lessons from building his Being Bernard YouTube series, and CJ introduces a powerful concept from "The E-Myth": the difference between being self-employed and being a true business owner. They also talk about the upcoming 100 Questions to Ask Yourself Before You Start a Business book and the importance of setting a realistic pace for sustainable growth.
Topics include:
For more info go to mybpodcast.com
Keywords:
entrepreneurship, burnout, motivation vs determination, resilience, small business mindset, e-myth, being bernard, youtube creator burnout, productivity mindset, business automation, self-discipline, overcoming resistance, creative process, growth mindset, consistency, storytelling, business systems, minding your business podcast
Stop Watching. Start Winning.
Go to EFXSports.com and use code WIN for 15% off plus free shipping - and Brian will throw in a digital copy of Formulated To Win to help you unlock your potential and start stacking your wins.
Entrepreneur and author Brian Andrews of EFX Sports joins CJ and Aaron for an “After Hours” chat on what it really takes to WIN - repeatedly. We unpack Brian’s champion mindset, the practical 4 D’s that drive progress (Deadlines, Discipline, Discomfort, Dedication), and why some people aren’t just afraid to fail… they’re afraid to succeed. We also hit simple health levers busy founders can pull (sleep, movement, hydration) and a plain-English take on fast vs. slow carbs for steadier energy during training.
In this episode:
Potential × Progress = Winning
Turning failure into fertilizer (and spotting fear of success)
The 4 D’s engine for momentum
Health basics for builders (that don’t require a 2-hour morning routine)
“Fuel without the crash” - understanding carb timing & glycogen
Chapters:
00:01:12 — Meet Brian & why this conversation matters
00:07:19 — Champion mindset: tools, talent, and repeatable wins
00:11:14 — Learn faster: study others’ mistakes before you make your own
00:18:28 — The 4 D’s: Deadlines, Discipline, Discomfort, Dedication
00:27:28 — Failure as fertilizer & the hidden fear of success
00:39:41 — “Fast in, smooth out” carbs & steady energy explained
If this hits, share it with a builder who’s stuck in the stands and ready to get on the field.
Topics covered:
champion mindset; potential × progress; repeatable wins; 4 D’s (deadlines, discipline, discomfort, dedication); habits & routines; resilience; failure as fertilizer; fear of success; time management; goal setting; accountability; health basics for entrepreneurs; sleep & hydration; training fuel; carb timing; glycogen; steady energy; endurance & lifting; entrepreneurship; personal growth; leadership; motivation
Links:
In this episode of Minding Your Business, CJ Jolliff and Aaron Jarrels dive deep into the realities of running ads, building trust with your audience, and embracing AI as both a creative tool and a challenge.
Aaron opens up about his struggles with anxiety, hapkido practice, and overcomplicating ad creation—before realizing that simple, direct messages like “Hey Omaha…” can be the most effective. CJ shares hard-won lessons from running campaigns, stressing the importance of long-term testing, split-testing variables one at a time, and setting realistic expectations.
They also discuss:
Why throwing more money at ads isn’t the answer
How social platforms reward native forms over external links
The importance of building trust by giving value first
Aaron’s journey with AI video creation, creative pivots, and finding a supportive “first 10 fans”
A surprise Adobe Premiere feature that sparks a discussion on the future of editing with AI
Whether you’re a business owner frustrated by ads, a creator experimenting with AI, or someone looking for real-talk on entrepreneurship, this episode is packed with insight and honesty.
Minding Your Business Website - https://mybpodcast.com
Watch Being Bernard: https://www.youtube.com/@BeingBernard/videos
Work with CJ: https://cjjolliff.com
Facebook - https://www.facebook.com/profile.php?id=61572729975495
Instagram - https://www.instagram.com/mindingyourbusinesspodcast/
LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/
Patreon - patreon.com/MindingYourBusiness
TikTok - https://www.tiktok.com/@myb.podcast
Twitch - https://www.twitch.tv/mybpodcast
X - https://x.com/mybpodofficial
YouTube - https://www.youtube.com/@MindingYourBusinessPodcast
Topics covered:
In this episode of Minding Your Business, CJ Jolliff and Aaron Jarrels dive deep into the fast-changing world of AI tools for creators. From experimenting with ElevenLabs to struggling with Runway ML, they share the wins, frustrations, and lessons of working with cutting-edge tech.
But the conversation doesn’t stop at tools, CJ and Aaron get real about audience engagement, the challenges of content creation, and why genuine community interaction matters more than ever. Whether you’re a business owner, content creator, or just curious about AI’s role in storytelling, this episode offers both practical insights and a behind-the-scenes look at the creative grind.
Watch Being Bernard: https://www.youtube.com/@BeingBernard/videos
Work with CJ: https://cjjolliff.com
Minding Your Business Website - https://mybpodcast.com
Facebook - https://www.facebook.com/profile.php?id=61572729975495
Instagram - https://www.instagram.com/mindingyourbusinesspodcast/
LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/
Patreon - patreon.com/MindingYourBusiness
TikTok - https://www.tiktok.com/@myb.podcast
Twitch - https://www.twitch.tv/mybpodcast
X - https://x.com/mybpodofficial
YouTube - https://www.youtube.com/@MindingYourBusinessPodcast
Topics covered: AI voiceovers, ElevenLabs, Runway ML, Prompting AI, content creation struggles, YouTube engagement, algorithm hacks, audience growth, shameless self-promotion, and business community building.
In this episode of Minding Your Business, CJ and Aaron dive into the messy, exciting process of building creative projects. Aaron shares his rollercoaster journey of starting (and restarting) a YouTube channel, balancing recurring jokes, pacing, audience feedback, and why consistency matters more than chasing viral hits.
We also explore the behind-the-scenes grind of writing and editing comedy, testing ideas with live audiences, and even experimenting with Patreon and Discord as feedback loops. From AI video tools to scripting humor, Aaron reflects on what makes content sustainable.
Later, CJ introduces a fascinating discussion about persuasion techniques, how to get answers without asking questions. Together, they unpack psychology, communication, and how subtle reframing can unlock surprising insights in both business and everyday conversations.
If you’re a creator, entrepreneur, or just curious about how comedy, content, and connection overlap, this episode delivers plenty of laughs and lightbulb moments.
Watch Being Bernard: https://www.youtube.com/@BeingBernard/videos
Work with CJ: https://cjjolliff.com
Minding Your Business Website - https://mybpodcast.com
Facebook - https://www.facebook.com/profile.php?id=61572729975495
Instagram - https://www.instagram.com/mindingyourbusinesspodcast/
LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/
Patreon - patreon.com/MindingYourBusiness
TikTok - https://www.tiktok.com/@myb.podcast
Twitch - https://www.twitch.tv/mybpodcast
X - https://x.com/mybpodofficial
YouTube - https://www.youtube.com/@MindingYourBusinessPodcast
Are you interested in step by step walkthroughs of the tactics we’re using to grow our businesses? Then checkout season 7 of the Grow An Online Business Podcast. Formerly released exclusively to our Minding Your Business After Hours patrons, these episodes are available now for free! https://open.spotify.com/episode/1UwkZIJXTHYOkUMW7YPnE0?si=fIyGEghqQaK_XXWBkJbmWA
Topics covered include YouTube, growth struggles, comedy writing, recurring jokes, audience engagement, feedback loops, AI video tools, Runway, Bard, Grok, Sora, pacing, psychology of persuasion, getting answers without asking questions, communication techniques, creative process, and mindset.
In this episode of Minding Your Business, CJ and Aaron are back with a blend of laughs, real talk, and creative breakthroughs. CJ reveals the challenges of building a coaching curriculum and how he's adapting to clients' diverse needs. Aaron introduces us to Being Bernard, his alter ego and satirical YouTube therapy character, as a form of emotional and creative release. They unpack the power of humor, identity, creative experimentation, and the intentional pivoting that fuels passion projects.
You'll hear:
Whether you're a coach, a creator, or just someone trying to align passion with profession, this episode is a must-listen.
Watch Being Bernard: https://www.youtube.com/@BeingBernard/videos
Work with CJ: https://cjjolliff.com
Minding Your Business Website - https://mybpodcast.com
Facebook - https://www.facebook.com/profile.php?id=61572729975495
Instagram - https://www.instagram.com/mindingyourbusinesspodcast/
LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/
Patreon - patreon.com/MindingYourBusiness
TikTok - https://www.tiktok.com/@myb.podcast
Twitch - https://www.twitch.tv/mybpodcast
X - https://x.com/mybpodofficial
YouTube - https://www.youtube.com/@MindingYourBusinessPodcast
Are you interested in step by step walkthroughs of the tactics we’re using to grow our businesses? Then checkout season 7 of the Grow An Online Business Podcast. Formerly released exclusively to our Minding Your Business After Hours patrons, these episodes are available now for free! https://open.spotify.com/episode/1UwkZIJXTHYOkUMW7YPnE0?si=fIyGEghqQaK_XXWBkJbmWA
Topics covered include coaching curriculum, marketing strategy, client personalization, YouTube, content creation, alter egos, AI video tools,Runway, HeyGen, Sora, Gemini, creative expression, emotional burnout, passive aggression and humor, storytelling structure, recurring gags, monetization, Patreon, The Why Files, mental health, niche vs broad audience, podcast humor and banter.
In this episode of Minding Your Business, CJ and Aaron unpack the surprising connection between clutter and clarity, and why the state of your space may be sabotaging your focus. From ADHD workarounds to passion burnout, they explore what happens when fun hobbies become "serious businesses"—and why that shift can suck the joy right out of them.
CJ shares how revamping his office and garage transformed his productivity, while Aaron reveals his hilarious “teeth-brushing jammies” song he uses to keep his son (and himself) on task. This candid conversation is a masterclass in self-awareness, habit-hacking, and protecting your passions.
What you'll hear:
Are you interested in step by step walkthroughs of the tactics we’re using to grow our businesses? Then checkout season 7 of the Grow An Online Business Podcast. Formerly released exclusively to our Minding Your Business After Hours patrons, these episodes are available now for free! https://open.spotify.com/episode/1UwkZIJXTHYOkUMW7YPnE0?si=fIyGEghqQaK_XXWBkJbmWA
Minding Your Business Website - https://mybpodcast.com
Facebook - https://www.facebook.com/profile.php?id=61572729975495
Instagram - https://www.instagram.com/mindingyourbusinesspodcast/
LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/
Patreon - patreon.com/MindingYourBusiness
TikTok - https://www.tiktok.com/@myb.podcast
Twitch - https://www.twitch.tv/mybpodcast
X - https://x.com/mybpodofficial
YouTube - https://www.youtube.com/@MindingYourBusinessPodcast
Topics covered include decluttering and productivity, ADHD focus strategies, the distinction between passion and profession, workspace optimization, attention management, singing to stay on task, creative burnout, background noise and focus, music memory recall, Gilmore Girls, Star Trek replicator, creative flow, workspace habits, therapy and attention, and work-life balance.
In this After Hours episode of Minding Your Business, CJ and Aaron sit down with James Griffin, founder of Auto Shop Marketing Pros, to uncover how he went from flying Navy jets to helping auto shops dominate online. James shares how he found his niche, why Google search ads are a goldmine, and how his sales process evolved from cold calls to an automated client pipeline.
We talk war stories from the marketing trenches - targeting Ferrari owners with bad websites, capitalizing on hailstorms, and why some shops are too booked for their own good. Whether you run a shop, market for one, or just love business growth strategies, this one’s packed with actionable takeaways and a few laughs along the way.
Guest Information:
James F. Griffin of Auto Shop Marketing Pros
https://www.autoshopmarketingpros.com
Auto Shop Marketing Secrets: How to Get More Calls, More Quotes & Increase Car Count! by James F. Griffin https://a.co/d/78Ic2Mp
Are you interested in step by step walkthroughs of the tactics we’re using to grow our businesses? Then checkout season 7 of the Grow An Online Business Podcast. Formerly released exclusively to our Minding Your Business After Hours patrons, these episodes are available now for free! https://open.spotify.com/episode/1UwkZIJXTHYOkUMW7YPnE0?si=fIyGEghqQaK_XXWBkJbmWA
Minding Your Business Website - https://mybpodcast.com
Facebook - https://www.facebook.com/profile.php?id=61572729975495
Instagram - https://www.instagram.com/mindingyourbusinesspodcast/
LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/
Patreon - patreon.com/MindingYourBusiness
TikTok - https://www.tiktok.com/@myb.podcast
Twitch - https://www.twitch.tv/mybpodcast
X - https://x.com/mybpodofficial
YouTube - https://www.youtube.com/@MindingYourBusinessPodcast
Topics covered include: auto shop marketing, local business advertising, Google Ads strategy, Facebook Ads targeting, niche marketing, Navy veteran entrepreneur, sales process automation, lead generation, digital marketing for auto repair, hailstorm marketing, profit faucet, and small business growth.
In this episode of Minding Your Business, Aaron has a breakthrough moment—one that reframes how creators approach their work. From struggling with gear and storage space to discovering the power of showing up authentically, this episode is equal parts tech talk and mindset shift.
CJ and Aaron break down:
This is a must-listen if you're a creative person trying to make your dream project real—without losing your mind.
Are you interested in step by step walkthroughs of the tactics we’re using to grow our businesses? Then checkout season 7 of the Grow An Online Business Podcast. Formerly released exclusively to our Minding Your Business After Hours patrons, these episodes are available now for free! https://open.spotify.com/episode/1UwkZIJXTHYOkUMW7YPnE0?si=fIyGEghqQaK_XXWBkJbmWA
Minding Your Business Website - https://mybpodcast.com
Facebook - https://www.facebook.com/profile.php?id=61572729975495
Instagram - https://www.instagram.com/mindingyourbusinesspodcast/
LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/
Patreon - patreon.com/MindingYourBusiness
TikTok - https://www.tiktok.com/@myb.podcast
Twitch - https://www.twitch.tv/mybpodcast
X - https://x.com/mybpodofficial
YouTube - https://www.youtube.com/@MindingYourBusinessPodcast
Topics covered include creative workflow, Adobe Premiere Pro, Mac Mini M4, external storage vs. cloud storage, RAID backup strategy, crowdfunding for filmmakers, Seed&Spark, audience-building vs. authenticity, social media strategy, burnout and productivity, mystery series production, analog horror, “Done is better than perfect.”
In this episode of Minding Your Business, CJ and Aaron get real about what makes marketing work - from storytelling frameworks to ad formulas that actually convert.
You'll hear them unpack how to combine the Hero’s Journey with the Interrupt–Engage–Educate–Offer model to create powerful messaging in short-form content. From dissecting real ads to reflecting on mindset shifts, sim racing, and the psychology of storytelling, this episode is a mix of strategy and soul.
🧠 Learn why positioning your customer as the hero matters
💡 Discover how short ads can still tell full stories
🔥 Hear a few killer ad examples (and why they work)
🎮 Also, CJ finally confesses his racing wheel addiction
Are you interested in step by step walkthroughs of the tactics we’re using to grow our businesses? Then checkout season 7 of the Grow An Online Business Podcast. Formerly released exclusively to our Minding Your Business After Hours patrons, these episodes are available now for free! https://open.spotify.com/episode/1UwkZIJXTHYOkUMW7YPnE0?si=fIyGEghqQaK_XXWBkJbmWA
Minding Your Business Website - https://mybpodcast.com
Facebook - https://www.facebook.com/profile.php?id=61572729975495
Instagram - https://www.instagram.com/mindingyourbusinesspodcast/
LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/
Patreon - patreon.com/MindingYourBusiness
TikTok - https://www.tiktok.com/@myb.podcast
Twitch - https://www.twitch.tv/mybpodcast
X - https://x.com/mybpodofficial
YouTube - https://www.youtube.com/@MindingYourBusinessPodcast
Topics covered include Hero’s Journey, StoryBrand, marketing strategy, ad frameworks, Interrupt-Engage-Educate-Offer, branding, copywriting, short-form video ads, customer psychology, sim racing, business mindset, recovery and behavior change, The pit and the helicopter.
In this episode, CJ and Aaron dive deep into how happiness is a choice, not a destination. Aaron shares a hilarious and insightful story about finally getting a Segway after 12 years - and what it taught him about patience, mindset, and how we often delay joy. CJ takes us through different types and categories of lead magnets - download the list below. From traffic jams to Hapkido to lead magnets, this episode explores self-awareness, emotional intelligence, and how to use content to attract (and repel) the right customers.
Download the Lead Magnet Types PDF here - https://cjjolliff.com/lead-magnet-types
Are you interested in step by step walkthroughs of the tactics we’re using to grow our businesses? Then checkout season 7 of the Grow An Online Business Podcast. Formerly released exclusively to our Minding Your Business After Hours patrons, these episodes are available now for free! https://open.spotify.com/episode/1UwkZIJXTHYOkUMW7YPnE0?si=fIyGEghqQaK_XXWBkJbmWA
Minding Your Business Website - https://mybpodcast.com
Facebook - https://www.facebook.com/profile.php?id=61572729975495
Instagram - https://www.instagram.com/mindingyourbusinesspodcast/
LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/
Patreon - patreon.com/MindingYourBusiness
TikTok - https://www.tiktok.com/@myb.podcast
Twitch - https://www.twitch.tv/mybpodcast
X - https://x.com/mybpodofficial
YouTube - https://www.youtube.com/@MindingYourBusinessPodcast
Topics: Happiness mindset, delayed gratification, emotional regulation, entrepreneurial journey, work-life balance, lead magnets, marketing funnels, client qualification, self-worth vs. email value, customer journey strategy.
In this Minding Your Business: After Hours episode, CJ and Aaron sit down with Eric Yun of 10 Mile Marketing. Eric shares his proven strategy for helping small businesses dominate their local 10-mile radius using social media, with a $200/month ad budget that drives massive engagement. From his “Hey Shoals” foodie channel to value-based pricing, Eric reveals how to turn local restaurants into mini-celebrities and build trust through free content. Learn why focusing on local impact beats chasing national reach, how to test ads effectively, and the power of word-of-mouth marketing. Perfect for entrepreneurs and small business owners looking to grow smart and local!
Connect with Eric:
Eric Yun Instagram - https://www.instagram.com/ericyun14/
10 Mile Marketing Instagram - https://www.instagram.com/10mile.marketing/
Hey Media Instagram - https://www.instagram.com/itsheymedia/
Hey Shoals Instagram - https://www.instagram.com/heyshoals/
Are you interested in step by step walkthroughs of the tactics we’re using to grow our businesses? Then checkout season 7 of the Grow An Online Business Podcast. Formerly released exclusively to our Minding Your Business After Hours patrons, these episodes are available now for free! https://open.spotify.com/episode/1UwkZIJXTHYOkUMW7YPnE0?si=fIyGEghqQaK_XXWBkJbmWA
Minding Your Business Website - https://mybpodcast.com
Facebook - https://www.facebook.com/profile.php?id=61572729975495
Instagram - https://www.instagram.com/mindingyourbusinesspodcast/
LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/
Patreon - patreon.com/MindingYourBusiness
TikTok - https://www.tiktok.com/@myb.podcast
Twitch - https://www.twitch.tv/mybpodcast
X - https://x.com/mybpodofficial
YouTube - https://www.youtube.com/@MindingYourBusinessPodcast
Topics: Local marketing, social media strategy, Eric Yun, 10 Mile Marketing, small business growth, word-of-mouth marketing, Instagram ads, lead generation, value-based pricing, foodie channels, entrepreneurship, business scaling, client acquisition, content creation, community engagement, and digital marketing.
In this episode, CJ and Aaron dive into how AI is reshaping everything from quiz funnels to course reviews - and even closing high-ticket deals. They share new discoveries in AI agents, reflect on the importance of personal touch in sales, and explain why sending a proposal isn’t the same as closing a deal. Plus, Aaron reveals how a surprising tool gave him the best review he’s ever received - and it wasn’t human.
Are you interested in step by step walkthroughs of the tactics we’re using to grow our businesses? Then checkout season 7 of the Grow An Online Business Podcast. Formerly released exclusively to our Minding Your Business After Hours patrons, these episodes are available now for free! https://open.spotify.com/episode/1UwkZIJXTHYOkUMW7YPnE0?si=fIyGEghqQaK_XXWBkJbmWA
Minding Your Business Website - https://mybpodcast.com
Facebook - https://www.facebook.com/profile.php?id=61572729975495
Instagram - https://www.instagram.com/mindingyourbusinesspodcast/
LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/
Patreon - patreon.com/MindingYourBusiness
TikTok - https://www.tiktok.com/@myb.podcast
Twitch - https://www.twitch.tv/mybpodcast
X - https://x.com/mybpodofficial
YouTube - https://www.youtube.com/@MindingYourBusinessPodcast
Topics: AI agents, quiz funnels, business automation, personalized marketing, closing deals, proposal strategy, course creation, Udemy, AI hallucinations, NotebookLM, sales psychology, client experience, automation vs. personalization
CJ and Aaron are back! Refreshed, recharged, and more focused than ever. In this episode, they unpack Aaron’s shift in content strategy on YouTube, CJ’s coaching framework for business development, and the mission behind the Minding Your Business podcast. From authentic marketing advice to building share-worthy moments, this episode explores how real impact is made - not by chasing views, but by creating meaningful connections.
You’ll hear about YouTube experiments that led to real client results, a transparent mission statement, how CJ’s new venture Looky Social is redefining social media management, and why even seasoned entrepreneurs need to revisit the basics. Whether you're refining your message or launching something new, this episode offers insight and inspiration.
Minding Your Business Website - https://mybpodcast.com
Facebook - https://www.facebook.com/profile.php?id=61572729975495
Instagram - https://www.instagram.com/mindingyourbusinesspodcast/
LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/
Patreon - patreon.com/MindingYourBusiness
TikTok - https://www.tiktok.com/@myb.podcast
Twitch - https://www.twitch.tv/mybpodcast
X - https://x.com/mybpodofficial
YouTube - https://www.youtube.com/@MindingYourBusinessPodcast
Topics: Content strategy, YouTube growth, Authentic marketing, Lead generation, Coaching framework, Business mission statement, Social media management, Entrepreneurship mindset, Launch strategy, Business systems, Organic vs paid growth.
In this special unaired interview recorded two years ago, CJ and Aaron sit down with longtime friend and developer Chris Pisar, owner of CP Media in Bakersfield, CA. Chris shares his journey from sports broadcasting to web development, what it’s really like to grow a solo business, and the mindset shifts that helped him push through the early struggle. They cover the highs and lows of entrepreneurship—from automation and bad clients to family life and burnout prevention. Whether you’re in the creative space or just navigating your first few years in business, this episode is packed with honesty, insight, and the kind of stories that remind you you're not alone.
For more info on Chris Pisar and CP Media:
https://www.linkedin.com/in/christopherpisar/
Join our Patreon for the new show after the show Minding Your Business: After Hours. After Hours show is your behind the scenes look into how we grow our own ventures. We brainstorm, screen share, and work through the steps we're taking each week. Jump in the bullpen with us and learn new skills while getting stuff done.
Minding Your Business Website - https://mybpodcast.com
Facebook - https://www.facebook.com/profile.php?id=61572729975495
Instagram - https://www.instagram.com/mindingyourbusinesspodcast/
LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/
Patreon - patreon.com/MindingYourBusiness
TikTok - https://www.tiktok.com/@myb.podcast
Twitch - https://www.twitch.tv/mybpodcast
X - https://x.com/mybpodofficial
YouTube - https://www.youtube.com/@MindingYourBusinessPodcast
Topics: Solopreneurship, Web Development, Entrepreneurship, Client Management, Business Mindset, Burnout Prevention, Automation, Work-Life Balance, Confidence in Business, Creative Process, Remote Work, Freelancing, SEO, Personal Growth
In this packed episode, CJ and Aaron explore what’s really working on YouTube right now. Aaron shares surprising results from remixing long-form videos into Shorts, and the duo discusses the psychological power of lighting, editing style, and how content trends affect authenticity. They also dive into a hilariously relatable rant on real estate—from painful home buying experiences to what most realtors still don’t understand about marketing. Plus, CJ reveals his new creative workspace setup and drops wisdom on why so many agents lose repeat business. If you’re a creator, entrepreneur, or just hate bad Zillow listings, this one’s for you.
Join our Patreon for the new show after the show Minding Your Business: After Hours. After Hours show is your behind the scenes look into how we grow our own ventures. We brainstorm, screen share, and work through the steps we're taking each week. Jump in the bullpen with us and learn new skills while getting stuff done.
Minding Your Business Website - https://mybpodcast.com
Facebook - https://www.facebook.com/profile.php?id=61572729975495
Instagram - https://www.instagram.com/mindingyourbusinesspodcast/
LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/
Patreon - patreon.com/MindingYourBusiness
TikTok - https://www.tiktok.com/@myb.podcast
Twitch - https://www.twitch.tv/mybpodcast
X - https://x.com/mybpodofficial
YouTube - https://www.youtube.com/@MindingYourBusinessPodcast
Topics: YouTube Shorts, Remix Strategy, Video Editing, Social Media Algorithms, Content Marketing, Lighting Psychology, Real Estate Marketing, Realtor Tips, Entrepreneurship, Creative Workspaces, Business Strategy, Digital Branding
CJ and Aaron unpack a ton in this episode - from the caffeine-fueled chaos of their mornings to the strategic wins and roadblocks of building an online brand. Aaron shares what he’s learning from A/B testing YouTube thumbnails, tweaking ad campaigns, and trying to stay sane while publishing 21 Shorts a week. Meanwhile, CJ walks through the strategy and design process behind their new social media startup, Looky Social. They also talk about defining ROI, creating systems that scale, and why businesses need to treat marketing as an investment, not an expense.
Join our Patreon for the new show after the show Minding Your Business: After Hours. After Hours show is your behind the scenes look into how we grow our own ventures. We brainstorm, screen share, and work through the steps we're taking each week. Jump in the bullpen with us and learn new skills while getting stuff done.
Minding Your Business Website - https://mybpodcast.com
Facebook - https://www.facebook.com/profile.php?id=61572729975495
Instagram - https://www.instagram.com/mindingyourbusinesspodcast/
LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/
Patreon - patreon.com/MindingYourBusiness
TikTok - https://www.tiktok.com/@myb.podcast
Twitch - https://www.twitch.tv/mybpodcast
X - https://x.com/mybpodofficial
YouTube - https://www.youtube.com/@MindingYourBusinessPodcast
Topics: YouTube Strategy, Shorts Optimization, A/B Testing, Content Marketing, YouTube Ads, Paid Discovery, Marketing ROI, Creative Process, Social Media Design, Startup Branding, Entrepreneurship, Business Systems, Quiz Funnels
In this episode, CJ and Aaron share their latest experiments with YouTube Shorts, TikTok engagement tricks, and the realities of social media algorithms. They discuss why brute force content creation is working on YouTube but flopping on TikTok, how to improve your brainstorming sessions using AI, and the importance of building a personal Minimum Viable Product (MVP) based on value, interest, and availability. Plus, they dive into balancing work and family, the real challenge of self-promotion, and CJ’s accidental viral action figure moment. If you’re an entrepreneur, content creator, or just trying to grow your brand while staying sane, you’ll love this conversation.
Join our Patreon for the new show after the show Minding Your Business: After Hours. After Hours show is your behind the scenes look into how we grow our own ventures. We brainstorm, screen share, and work through the steps we're taking each week. Jump in the bullpen with us and learn new skills while getting stuff done.
Minding Your Business Website - https://mybpodcast.com
Facebook - https://www.facebook.com/profile.php?id=61572729975495
Instagram - https://www.instagram.com/mindingyourbusinesspodcast/
LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/
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YouTube - https://www.youtube.com/@MindingYourBusinessPodcast
Topics: YouTube Strategy, TikTok Algorithm, Content Creation, AI Tools for Brainstorming, Quiz Funnels, Personal Branding, Minimum Viable Product, Entrepreneurship, Social Media Strategy, Time Management, Work-Life Balance
In episode 31 of Minding Your Business, CJ Jolliff and Aaron Jarrels unpack game-changing strategies for entrepreneurs. Aaron reveals how niching down on YouTube boosted his subscribers to 1,511, sharing tips on memberships vs. Patreon for community building. CJ introduces quiz funnels, showcasing a coffee persona quiz that skyrockets conversion rates to 36%—10x the average landing page! They also explore AI voice cloning with tools like Hey Jen, discussing how to nail authentic video content. From lead generation to balancing passion and profit, this episode is loaded with actionable insights for side-hustlers and business owners. Join us for laughs, lessons, and a peek at CJ’s new venture, Looky Social!
Join our Patreon for the new show after the show Minding Your Business: After Hours. After Hours show is your behind the scenes look into how we grow our own ventures. We brainstorm, screen share, and work through the steps we're taking each week. Jump in the bullpen with us and learn new skills while getting stuff done.
Minding Your Business Website - https://mybpodcast.com
Facebook - https://www.facebook.com/profile.php?id=61572729975495
Instagram - https://www.instagram.com/mindingyourbusinesspodcast/
LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/
Patreon - patreon.com/MindingYourBusiness
TikTok - https://www.tiktok.com/@myb.podcast
Twitch - https://www.twitch.tv/mybpodcast
X - https://x.com/mybpodofficial
YouTube - https://www.youtube.com/@MindingYourBusinessPodcast
Topics: Entrepreneurship, YouTube growth, quiz funnels, lead generation, AI voice cloning, content creation, social media strategy, niche marketing, YouTube memberships, Patreon, business scaling, conversion rates, video marketing, coffee business, entrepreneurial mindset.
CJ Jolliff and Aaron Jarrels dive into the entrepreneurial grind on Minding Your Business. Aaron shares his breakthrough with AI tools like HeyGen for testing video hooks, while CJ unveils his new venture, Looky Social, aimed at boosting business visibility. They debate YouTube vs. TikTok for growth, explore the power of niche content, and reflect on balancing work with personal life. From decision-making under pressure to productivity hacks like the "minimum effective dose," this episode is packed with actionable tips and relatable stories for anyone building or scaling a business. Tune in for laughs, lessons, and a peek at what’s next!
Join our Patreon for the new show after the show Minding Your Business: After Hours. After Hours show is your behind the scenes look into how we grow our own ventures. We brainstorm, screen share, and work through the steps we're taking each week. Jump in the bullpen with us and learn new skills while getting stuff done.
Minding Your Business Website - https://mybpodcast.com
Facebook - https://www.facebook.com/profile.php?id=61572729975495
Instagram - https://www.instagram.com/mindingyourbusinesspodcast/
LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/
Patreon - patreon.com/MindingYourBusiness
TikTok - https://www.tiktok.com/@myb.podcast
Twitch - https://www.twitch.tv/mybpodcast
X - https://x.com/mybpodofficial
YouTube - https://www.youtube.com/@MindingYourBusinessPodcast
Topics: entrepreneurship, side hustles, small businesses, AI tools, content creation, YouTube and TikTok strategies, social media management, work-life balance, productivity, decision-making, business growth, video marketing, niche marketing, entrepreneurial mindset, minimum effective dose