In this episode of Minding Your Business, CJ and Aaron get real about what makes marketing work - from storytelling frameworks to ad formulas that actually convert.
You'll hear them unpack how to combine the Hero’s Journey with the Interrupt–Engage–Educate–Offer model to create powerful messaging in short-form content. From dissecting real ads to reflecting on mindset shifts, sim racing, and the psychology of storytelling, this episode is a mix of strategy and soul.
🧠 Learn why positioning your customer as the hero matters
💡 Discover how short ads can still tell full stories
🔥 Hear a few killer ad examples (and why they work)
🎮 Also, CJ finally confesses his racing wheel addiction
Are you interested in step by step walkthroughs of the tactics we’re using to grow our businesses? Then checkout season 7 of the Grow An Online Business Podcast. Formerly released exclusively to our Minding Your Business After Hours patrons, these episodes are available now for free! https://open.spotify.com/episode/1UwkZIJXTHYOkUMW7YPnE0?si=fIyGEghqQaK_XXWBkJbmWA
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Topics covered include Hero’s Journey, StoryBrand, marketing strategy, ad frameworks, Interrupt-Engage-Educate-Offer, branding, copywriting, short-form video ads, customer psychology, sim racing, business mindset, recovery and behavior change, The pit and the helicopter.