
Stop Watching. Start Winning.
Go to EFXSports.com and use code WIN for 15% off plus free shipping - and Brian will throw in a digital copy of Formulated To Win to help you unlock your potential and start stacking your wins.
Entrepreneur and author Brian Andrews of EFX Sports joins CJ and Aaron for an “After Hours” chat on what it really takes to WIN - repeatedly. We unpack Brian’s champion mindset, the practical 4 D’s that drive progress (Deadlines, Discipline, Discomfort, Dedication), and why some people aren’t just afraid to fail… they’re afraid to succeed. We also hit simple health levers busy founders can pull (sleep, movement, hydration) and a plain-English take on fast vs. slow carbs for steadier energy during training.
In this episode:
Potential × Progress = Winning
Turning failure into fertilizer (and spotting fear of success)
The 4 D’s engine for momentum
Health basics for builders (that don’t require a 2-hour morning routine)
“Fuel without the crash” - understanding carb timing & glycogen
Chapters:
00:01:12 — Meet Brian & why this conversation matters
00:07:19 — Champion mindset: tools, talent, and repeatable wins
00:11:14 — Learn faster: study others’ mistakes before you make your own
00:18:28 — The 4 D’s: Deadlines, Discipline, Discomfort, Dedication
00:27:28 — Failure as fertilizer & the hidden fear of success
00:39:41 — “Fast in, smooth out” carbs & steady energy explained
If this hits, share it with a builder who’s stuck in the stands and ready to get on the field.
Topics covered:
champion mindset; potential × progress; repeatable wins; 4 D’s (deadlines, discipline, discomfort, dedication); habits & routines; resilience; failure as fertilizer; fear of success; time management; goal setting; accountability; health basics for entrepreneurs; sleep & hydration; training fuel; carb timing; glycogen; steady energy; endurance & lifting; entrepreneurship; personal growth; leadership; motivation
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