Episode 44: Being Bernard, Building Businesses, and Bending the Rules

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/ae/c1/67/aec1676d-ab00-8627-6bec-9e0d6cc1d439/mza_11565933895615665464.jpg/600x600bb.jpg

Minding Your Business Podcast

Aaron Jarrels and CJ Jolliff

50 episodes

5 days ago

Ever feel stuck in your business, battling mindset blocks, or craving a fresh perspective? The Minding Your Business Podcast is here to help. Hosted by licensed therapist Aaron Jarrels and seasoned entrepreneur CJ Jolliff, this show blends mental health insights with practical business strategies. From overcoming burnout to scaling your venture, each episode tackles the real challenges entrepreneurs face—delivering actionable advice, inspiring stories, and a sprinkle of coffee-fueled conversation. Whether you’re a startup founder or a small business owner, you’ll find the tools to get unstuck.

Entrepreneurship

Business

RSS

All content for Minding Your Business Podcast is the property of Aaron Jarrels and CJ Jolliff and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/39966847/39966847-1756317160288-f2710de9a2f1.jpg

Episode 44: Being Bernard, Building Businesses, and Bending the Rules

Minding Your Business Podcast

1 hour 17 minutes 1 second

2 months ago

Episode 44: Being Bernard, Building Businesses, and Bending the Rules

In this episode of Minding Your Business, CJ and Aaron are back with a blend of laughs, real talk, and creative breakthroughs. CJ reveals the challenges of building a coaching curriculum and how he's adapting to clients' diverse needs. Aaron introduces us to Being Bernard, his alter ego and satirical YouTube therapy character, as a form of emotional and creative release. They unpack the power of humor, identity, creative experimentation, and the intentional pivoting that fuels passion projects.

You'll hear:

How CJ is turning a rigid coaching curriculum into a flexible toolset
Why no two clients need the same marketing approach
Behind-the-scenes tech + AI tools powering Aaron’s Being Bernard series
A full playthrough and breakdown of Episode 2 of Being Bernard
A fascinating comparison to AJ from The Why Files and YouTube monetization strategy

Whether you're a coach, a creator, or just someone trying to align passion with profession, this episode is a must-listen.

Watch Being Bernard: https://www.youtube.com/@BeingBernard/videos

Work with CJ: https://cjjolliff.com

Minding Your Business Website - https://mybpodcast.com

Facebook - https://www.facebook.com/profile.php?id=61572729975495

Instagram - https://www.instagram.com/mindingyourbusinesspodcast/

LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/

Patreon - patreon.com/MindingYourBusiness

TikTok - https://www.tiktok.com/@myb.podcast

Twitch - https://www.twitch.tv/mybpodcast

X - https://x.com/mybpodofficial

YouTube - https://www.youtube.com/@MindingYourBusinessPodcast

Are you interested in step by step walkthroughs of the tactics we’re using to grow our businesses? Then checkout season 7 of the Grow An Online Business Podcast. Formerly released exclusively to our Minding Your Business After Hours patrons, these episodes are available now for free! ⁠https://open.spotify.com/episode/1UwkZIJXTHYOkUMW7YPnE0?si=fIyGEghqQaK_XXWBkJbmWA⁠

Topics covered include coaching curriculum, marketing strategy, client personalization, YouTube, content creation, alter egos, AI video tools,Runway, HeyGen, Sora, Gemini, creative expression, emotional burnout, passive aggression and humor, storytelling structure, recurring gags, monetization, Patreon, The Why Files, mental health, niche vs broad audience, podcast humor and banter.