Episode 33: Return on Investment - Don’t View Marketing as an Expense & Looking at Looky’s Landing Page

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Minding Your Business Podcast

Aaron Jarrels and CJ Jolliff

50 episodes

4 days ago

Ever feel stuck in your business, battling mindset blocks, or craving a fresh perspective? The Minding Your Business Podcast is here to help. Hosted by licensed therapist Aaron Jarrels and seasoned entrepreneur CJ Jolliff, this show blends mental health insights with practical business strategies. From overcoming burnout to scaling your venture, each episode tackles the real challenges entrepreneurs face—delivering actionable advice, inspiring stories, and a sprinkle of coffee-fueled conversation. Whether you’re a startup founder or a small business owner, you’ll find the tools to get unstuck.

Entrepreneurship

Business

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All content for Minding Your Business Podcast is the property of Aaron Jarrels and CJ Jolliff and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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Episode 33: Return on Investment - Don’t View Marketing as an Expense & Looking at Looky’s Landing Page

Minding Your Business Podcast

1 hour 7 minutes 56 seconds

6 months ago

Episode 33: Return on Investment - Don’t View Marketing as an Expense & Looking at Looky’s Landing Page

CJ and Aaron unpack a ton in this episode - from the caffeine-fueled chaos of their mornings to the strategic wins and roadblocks of building an online brand. Aaron shares what he’s learning from A/B testing YouTube thumbnails, tweaking ad campaigns, and trying to stay sane while publishing 21 Shorts a week. Meanwhile, CJ walks through the strategy and design process behind their new social media startup, Looky Social. They also talk about defining ROI, creating systems that scale, and why businesses need to treat marketing as an investment, not an expense.

Join our Patreon for the new show after the show ⁠⁠Minding Your Business: After Hours⁠⁠. After Hours show is your behind the scenes look into how we grow our own ventures. We brainstorm, screen share, and work through the steps we're taking each week. Jump in the bullpen with us and learn new skills while getting stuff done.

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Topics: YouTube Strategy, Shorts Optimization, A/B Testing, Content Marketing, YouTube Ads, Paid Discovery, Marketing ROI, Creative Process, Social Media Design, Startup Branding, Entrepreneurship, Business Systems, Quiz Funnels