What if one introduction could change everything for your business? On the second part of this series, discover how authentic connections and strategic referrals can open doors, spark new partnerships, and create lasting impact. Listen as entrepreneurs and consultants share their most powerful referral stories, the lessons they’ve learned, and actionable strategies you can use to build your own network of trusted partners. Be sure to listen to the end as I share some one of my most powerful secrets for a network that drives referrals.
Highlights
Chapters
1:10 – Melissa Graham: Building Trust Through Ethical Business Practices
2:36 – Angie Wright: Overcoming Networking Fears with Catherine's Help
3:54 – Francesca Kenney: From Clubhouse Connection to Business Partnership
6:59 – Niki Hankins: The Power of Strategic Tax Referrals
8:22 – Shanté Smith-Daniels: Building Trust Through Serial Referrals
9:13 – Matt Wolfe: Finding Success in Niche Markets
10:25 – Jeremiah Shaw: Building a $60K Contract Through Network Connections
12:21 – Best Practices for Referral Follow-up
14:03 – Four Key Principles of Successful Referral Relationships
15:09 – Building Your Referral Partner Pipeline
Learn more about our guests:
Melissa Graham with Material Management Resources, Inc.
Angie Wright with Kenkar Services
Francesca Kenney with Green Orchid Consulting
Niki Hankins with No Dumb Blonde Accounting
Shanté Smith-Daniels with SSD Consulting
Matt Wolfe with Brand3
Jeremiah Shaw with Grovity Leadership
Resources Mentioned
Elev8ors networking group
Unlock the secrets to building a referral network that works for you—one relationship at a time.
Connect with the Good Humans Growth Network and learn more about our next event!
Ever wondered how powerful referrals can truly impact your business? Hear firsthand from members of the Good Humans Growth Network community, including Alyssa McGinn, Sasha Crabtrey, Sarah Sears, Julia Rock, Meg Rentschler, Lynn Tickner, and Justin McCullough, as they share their most impactful referral stories and how these connections have fueled their success. Catherine Brown also breaks down the crucial distinction between referrals and introductions, and why understanding this difference can dramatically increase your closing rate. Tune in for inspiring stories and invaluable networking insights!
01:11 Alyssa McGinn's Referral Story
02:07 Sasha Crabtrey on Giving Referrals
03:42 Sarah Sears' Transformational Referral
05:04 Julia Rock's Long-Term Referral Impact
06:00 Meg Rentschler’s Grateful Referral
07:12 Lynn Tickner's Local Networking Success
11:24 Justin McCullough's Referral Chain
14:45 Referrals vs. Introductions: Key Differences
18:13 Conclusion and Call to Action
Learn more about our guests:
Alyssa McGinn with InfoFluency
Sasha Crabtrey with Remote COO
Sarah Sears with S Design Inc.
Julia Rock with Rock Career
Meg Rentschler with STaR Coach Show
Lynn Tickner with Ink and Key
Justin McCollough with RocketLeap
Connect with the Good Humans Growth Network and learn more about our next event!
What does your personal brand tell the people around you? Discover how aligning your personal brand with your presence can make you unforgettable at conferences and networking events. Lisa McGuire, a specialist in helping purpose-driven professionals navigate visibility in high-stakes settings, shares how authenticity can be a powerful networking strategy. Learn about the multi-faceted definition of personal branding, why it's often misunderstood, and practical tips on presenting yourself effectively. Explore the concept of visibility reluctance and how to overcome it, ensuring that your digital presence aligns with your in-person interactions. Tune in for valuable insights on showing up with confidence and making lasting impressions.
00:00 Introduction to Lisa McGuire
02:09 Defining Personal Branding
02:48 Components of Personal Branding
04:15 Character and Networking
06:31 Practical Networking Tips
15:30 Visibility Reluctance
21:20 Pre-Conference Activities and Their Importance
22:21 The Power of Personal Branding
22:47 Energy and Presence in Networking
26:13 Aligning Digital Presence with In-Person Interactions
28:47 Consistency and Focus in Digital Channels
30:18 Reinventing Yourself Authentically
32:34 Practical Tips for Personal Growth
38:12 Final Thoughts and Contact Information
Resources:
Connect with Lisa on LinkedIn!
Learn how you can work with Lisa.
Listen to Your Passion, Purpose and Personal Brand
Connect with the Good Humans Growth Network and learn more about our next event!
What happens after you leave your conference or networking event? Do you ensure those connections you made can grow and stay strong? Join us as Catherine and Brooke Greening dive into proven strategies to maximize your networking at conferences, trade associations, and chamber events. Discover the secrets behind setting beneficial appointments on the spot, maintaining post-event momentum, and effectively following up to build lasting business relationships. Learn how to prepare, interact with intent, and use tools such as LinkedIn and CRM systems to ensure your connections turn into valuable opportunities. Brooke also shares tips on leveraging resources, the importance of clarity in communication, and the power of genuine follow-up. Get ready to elevate your conference game!
00:00 Introduction to Brooke Greening
01:35 Maximizing Conference Experiences
02:49 Effective Networking Strategies
03:08 Capturing and Organizing Notes
04:23 Intentional Follow-Up Techniques
06:21 Building Relationships Post-Event
07:36 Utilizing CRM and Tools
10:08 Setting Up Future Meetings
13:34 Handling Objections and Assumptions
24:58 Creating a Follow-Up Sequence
25:24 Post-Conference Follow-Up Strategies
26:36 Daily Sales Habits
27:48 Blocking Time for Networking
30:00 Building Trust in Business Relationships
31:29 Best Practices for Maximizing Conferences
31:50 Preparing Your Online Presence
32:32 Crafting Your Business Pitch
34:27 Researching and Engaging with Key Contacts
41:28 Leveraging Conference Resources
43:42 Long-Term Networking and Sales Strategies
Resources:
Connect with Brooke on LinkedIn!
Learn more about Building Momentum
Sign up for Sell Well 2025!
Connect with the Good Humans Growth Network and learn more about our next event!
Are you maximizing your potential while at conferences and trade shows? Learn from Michel Privé, founder of Sales Leadership Impact Consulting, as he shares invaluable insights on how to turn these events into goldmines for your business. Michel, who has years of experience attending international conferences, emphasizes the importance of preparation, strategic planning, and the mindset of serving rather than selling. Discover how to make lasting connections, build valuable relationships, and ensure you leave every event feeling accomplished. Whether you're new to the game or a seasoned pro, this conversation will provide you with actionable tips to elevate your trade show strategy and leave a memorable impact.
00:00 Introduction to Michel Prive
01:12 Michel's Background and Experience
02:02 Trade Show Strategies and Planning
04:44 The Importance of Serving, Not Selling
06:52 Building Long-Term Relationships
08:46 Success Stories and Real-Life Examples
11:20 The Role of Preparation and Strategy
22:00 Energy Management at Conferences
23:36 The Five-Day Rule for Optimal Performance
27:11 Conclusion and Future Opportunities
Resources:
Learn more about the National Business Development Association
Learn about DealFlow Exchange
Connect with the Good Humans Growth Network and learn more about our next event!
Are you making the most out of your conference experiences? Meet Kelly Sjol, a fractional CMO for B2B tech founders, who shares valuable insights on how to maximize the impact of attending industry events. Kelly discusses the importance of strategic networking, creating compelling value propositions for both referral partners and potential clients, and preparing effectively for conferences. She also emphasizes the need to make it 'stupid easy' for referral partners to recommend you and offers practical tips on how to engage others meaningfully at events. Tune in for actionable strategies to elevate your business development efforts and improve your networking skills.
01:04 Understanding Kelly's Role and Event Preferences
02:33 Importance of Industry Events and Networking
04:58 Preparation for Different Types of Events
05:25 Crafting Value Propositions for Referral Partners
07:30 Making Referrals Easy and Effective
11:02 Conference Preparation Tips
16:23 Effective Networking Questions
19:52 Conclusion and Final Thoughts
Resources:
Connect with Kelly Sjol on LinkedIn
Connect with the Good Humans Growth Network and learn more about our next event!