What does your personal brand tell the people around you? Discover how aligning your personal brand with your presence can make you unforgettable at conferences and networking events. Lisa McGuire, a specialist in helping purpose-driven professionals navigate visibility in high-stakes settings, shares how authenticity can be a powerful networking strategy. Learn about the multi-faceted definition of personal branding, why it's often misunderstood, and practical tips on presenting yourself effectively. Explore the concept of visibility reluctance and how to overcome it, ensuring that your digital presence aligns with your in-person interactions. Tune in for valuable insights on showing up with confidence and making lasting impressions.
00:00 Introduction to Lisa McGuire
02:09 Defining Personal Branding
02:48 Components of Personal Branding
04:15 Character and Networking
06:31 Practical Networking Tips
15:30 Visibility Reluctance
21:20 Pre-Conference Activities and Their Importance
22:21 The Power of Personal Branding
22:47 Energy and Presence in Networking
26:13 Aligning Digital Presence with In-Person Interactions
28:47 Consistency and Focus in Digital Channels
30:18 Reinventing Yourself Authentically
32:34 Practical Tips for Personal Growth
38:12 Final Thoughts and Contact Information
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