Be Prepared for Conference Conversations with Kelly Sjol

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Master Conference Networking

Catherine Brown

6 episodes

1 month ago

Are you a B2B business owner or leader who attends conferences and networking events, but struggles to translate those opportunities into meaningful connections and qualified referrals? Do you wish you could genuinely expand your professional network without feeling transactional or overwhelmed? Welcome to Mastering Conference Networking, hosted by Catherine Brown, founder of the Good Humans Growth Network. Catherine, an accomplished entrepreneur, community facilitator, and author of How Good Humans Sell™, is here to transform the way you approach in-person events. Move beyond collecting business cards and discover how to truly engage, create reciprocal value, and make your time at any business event incredibly productive. If you're ready to master the art of strategic networking and elevate your business development through genuine human connection, this podcast is for you.

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Entrepreneurship

Business,

Marketing

Be Prepared for Conference Conversations with Kelly Sjol

Master Conference Networking

20 minutes

3 months ago

Be Prepared for Conference Conversations with Kelly Sjol

Are you making the most out of your conference experiences? Meet Kelly Sjol, a fractional CMO for B2B tech founders, who shares valuable insights on how to maximize the impact of attending industry events. Kelly discusses the importance of strategic networking, creating compelling value propositions for both referral partners and potential clients, and preparing effectively for conferences. She also emphasizes the need to make it 'stupid easy' for referral partners to recommend you and offers practical tips on how to engage others meaningfully at events. Tune in for actionable strategies to elevate your business development efforts and improve your networking skills.

01:04 Understanding Kelly's Role and Event Preferences

02:33 Importance of Industry Events and Networking

04:58 Preparation for Different Types of Events

05:25 Crafting Value Propositions for Referral Partners

07:30 Making Referrals Easy and Effective

11:02 Conference Preparation Tips

16:23 Effective Networking Questions

19:52 Conclusion and Final Thoughts

Resources:

Connect with Kelly Sjol on LinkedIn

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