The Power of Qualified Referrals: Real Stories and Key Insights

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Master Conference Networking

Catherine Brown

6 episodes

1 month ago

Are you a B2B business owner or leader who attends conferences and networking events, but struggles to translate those opportunities into meaningful connections and qualified referrals? Do you wish you could genuinely expand your professional network without feeling transactional or overwhelmed? Welcome to Mastering Conference Networking, hosted by Catherine Brown, founder of the Good Humans Growth Network. Catherine, an accomplished entrepreneur, community facilitator, and author of How Good Humans Sell™, is here to transform the way you approach in-person events. Move beyond collecting business cards and discover how to truly engage, create reciprocal value, and make your time at any business event incredibly productive. If you're ready to master the art of strategic networking and elevate your business development through genuine human connection, this podcast is for you.

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Entrepreneurship

Business,

Marketing

The Power of Qualified Referrals: Real Stories and Key Insights

Master Conference Networking

18 minutes

2 months ago

The Power of Qualified Referrals: Real Stories and Key Insights

Ever wondered how powerful referrals can truly impact your business? Hear firsthand from members of the Good Humans Growth Network community, including Alyssa McGinn, Sasha Crabtrey, Sarah Sears, Julia Rock, Meg Rentschler, Lynn Tickner, and Justin McCullough, as they share their most impactful referral stories and how these connections have fueled their success. Catherine Brown also breaks down the crucial distinction between referrals and introductions, and why understanding this difference can dramatically increase your closing rate. Tune in for inspiring stories and invaluable networking insights!

01:11 Alyssa McGinn's Referral Story

02:07 Sasha Crabtrey on Giving Referrals

03:42 Sarah Sears' Transformational Referral

05:04 Julia Rock's Long-Term Referral Impact

06:00 Meg Rentschler’s Grateful Referral

07:12 Lynn Tickner's Local Networking Success

11:24 Justin McCullough's Referral Chain

14:45 Referrals vs. Introductions: Key Differences

18:13 Conclusion and Call to Action

Learn more about our guests:

Alyssa McGinn with InfoFluency

Sasha Crabtrey with Remote COO

Sarah Sears with S Design Inc.

Julia Rock with Rock Career

Meg Rentschler with STaR Coach Show

Lynn Tickner with Ink and Key

Justin McCollough with RocketLeap

Connect with the Good Humans Growth Network and learn more about our next event!