Summary In this episode of Marketing Unzipped, Rob Curtis explores the marketing genius of Leo Burnett, focusing on his five key lessons that emphasise the importance of emotion, simplicity, symbolism, drama, and sincerity in advertising. Burnett's approach transformed the landscape of marketing by prioritizing human connection over technical jargon, creating memorable brand characters and messages that resonate with audiences. The episode serves as a guide for marketers looking to enhance t...
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Summary In this episode of Marketing Unzipped, Rob Curtis explores the marketing genius of Leo Burnett, focusing on his five key lessons that emphasise the importance of emotion, simplicity, symbolism, drama, and sincerity in advertising. Burnett's approach transformed the landscape of marketing by prioritizing human connection over technical jargon, creating memorable brand characters and messages that resonate with audiences. The episode serves as a guide for marketers looking to enhance t...
Summary In this episode of Marketing Unzipped, Rob Curtis explores the marketing genius of Leo Burnett, focusing on his five key lessons that emphasise the importance of emotion, simplicity, symbolism, drama, and sincerity in advertising. Burnett's approach transformed the landscape of marketing by prioritizing human connection over technical jargon, creating memorable brand characters and messages that resonate with audiences. The episode serves as a guide for marketers looking to enhance t...
Summary In this episode of Marketing Unzipped, Rob Curtis explores the phenomenon of snackable content, which has emerged as a response to decreasing attention spans and the need for quick, engaging content. He discusses the effectiveness of micro content in capturing audience attention, strategies for creating impactful short-form videos, and the importance of balancing brevity with substance. The episode also highlights successful examples of brands utilizing snackable content and provides...
Summary In this episode of Marketing Unzipped, Rob Curtis delves into the principles of legendary marketer David Ogilvy. The discussion covers Ogilvy's unique background, his customer-first philosophy, the importance of research, and the need for clarity in marketing. Curtis emphasizes that Ogilvy's timeless strategies can be applied by anyone, regardless of their business size, to create effective marketing that resonates with audiences. Takeaways Ogilvy's approach is still relevant for m...
It's time for another episode of Marketing Unzipped. If you’ve been following the news in tech even loosely, you’ve probably heard a lot of noise around Google’s latest event — Google I/O 2025. This year, Google made one thing crystal clear: Artificial Intelligence is no longer an add-on. It’s the foundation. From the way we search, to the way we shop, to the way we create content — it’s all changing. And quickly. What really stood out — from a marketer’s perspective — wasn’t just the tech....
Why do people pay more for the same cup of coffee just because it's served in a nicer cup? Why does a limited time offer suddenly make us want something we didn't even consider yesterday? If you've ever wondered why perfectly designed campaigns flow flat, while quirky, unpolished, those terrible ones, they just go viral, this episode will flip your assumptions completely. In this episode of Marketing Unzipped, we're talking about the psychology of choice! Marketing is built ...
On today's episode of Marketing Unzipped we're talking about Answer Engine Optimisation or AEO. This is something that is quietly disrupting the way we think about SEO and it's a fundamental rethink of how visibility online actually works. For the last two decades, search engine optimisation has shaped how we write content, structure websites, and compete for attention. But something’s shifted – subtly at first, now unmistakably. People no longer search the way they used to. We’re seeing a...
On today's episode of Marketing Unzipped, I have the pleasure of interviewing Fiona Scott of Scott Media. Fiona and I have worked together since the early days of The Pursuit Agency and I couldn't wait to have her as a guest on the show because she has so much knowledge and wisdom to share and as you hear she's had an AMAZING career as a journalist before starting her PR business. Scott Media isn't your normal PR agency. Fiona operates as a newsroom and is a journalist for her clients, writin...
“What if you could create a full marketing campaign — emails, social posts, ads, even a launch plan — without hiring a copywriter or spending hours in front of a blank screen? In today’s episode, I’m pulling back the curtain on something that’s changed the way we run marketing — not just for our clients, but for ourselves too. This isn’t another fluffy conversation about AI. You won’t hear me say ‘just ask ChatGPT to write your content.’ What I’m sharing today is a playbook. A prompt-...
In today’s episode, I’m diving into a challenge every ambitious marketer eventually runs into: how do you scale without losing grip on the strategy, the systems, or your sanity? Maybe this sounds familiar—leads are rolling in, but everything feels reactive. Campaigns are last-minute, data's all over the place, and your team is exhausted. It’s like fueling a rocket... with confetti. But it doesn’t have to be that way. I’m breaking down the three essential pillars of a marketing system that ...
What if I told you that traditional SEO is no longer enough? That your content could be top-notch, your keywords dialled in, and yet, still invisible where your audience actually spends their time? Welcome to the era of Search Everywhere. Today, we’re unpacking one of the biggest shifts in digital marketing strategy: the transformation from search engine optimisation to what I like to call 'Search Everywhere Optimisation.' It’s no longer just about ranking on Google. Discoverability today s...
Welcome to another episode of Marketing Unzipped! Today, we’re diving into the world of video marketing with none other than Matt Robinson, a video production extraordinaire who joined our team about a year ago. As our very first podcast guest, Matt brings a wealth of knowledge and insights into the power of video content, storytelling, and maximizing the impact of your video marketing efforts. From First Camera to Full-Fledged Video Pro Matt’s passion for video began at a young age when he f...
In this episode of Marketing Unzipped we talk about the Conversion Rate Conundrum! What if I told you your website might be bleeding potential customers—and you don’t even know it? You’ve done the work. The ads are running. Your SEO’s firing. Traffic is coming in. And yet… conversions are nowhere near where they should be. Sound familiar? If you’ve ever stared at your analytics wondering why visitors aren’t turning into leads—or worse, into customers—this episode is for you. We’re ...
In this episode of Marketing Unzipped, I dive into the fascinating world of storytelling in marketing. I explore how crafting compelling narratives can help you build deeper connections with your audience, influence decision-making, and ultimately drive business growth. Throughout the episode, I share real-world examples, actionable tips, and insights on how businesses can master the art of storytelling to stand out in competitive markets. Storytelling is crucial in marketing and branding bec...
In today's episode of Marketing Unzipped, we dive into the powerful world of content auditing. Take a listen to find out how one of our clients increased their organic traffic by 106% using the strategies we share today! During this episode we'll look at why your content might be underperforming. Learn why online content can generate little to no organic traffic and how to change this. Thanks to AI generated content flooding the internet, search engines are getting smarter and user attentio...
In this episode of Marketing Unzipped, I take a deep dive into the fascinating world where psychology and marketing collide. I explore how understanding the human brain, ethically using cognitive biases, and crafting compelling emotional stories can truly transform our marketing strategies. From the cutting-edge of neuromarketing to the personalized experiences powered by AI, I focus on how we can build genuine connections with our customers. In this episode I cover: Neuromarketing: I discus...
Welcome to the latest episode of Marketing Unzipped. Today we’re talking all about content marketing! Everywhere we look, we're bombarded with content. From social media posts to blog articles, podcasts to videos, it's absolutely everywhere. But here's the thing - while everyone's talking about content marketing, very few truly understand its power and potential. Today, we're going to change that. Today's content marketing ecosystem is vastly different, primarily due to three major shifts: ...
On today's episode of Marketing Unzipped we're going to build a content marketing strategy that's designed for the way people actually consume content. We're going to look at a step-by-step framework for building a content strategy that converts, look at why search everywhere optimization is beginning to replace traditional SEO, the evolution of video content and why short doesn't always mean better. And it wouldn't be an episode without me talking about a little bit of AI and some of those ...
On today’s episode of Marketing Unzipped we’re diving deep into that mysterious black box of Search Engine Optimisation – more commonly known as SEO. Whether you're a business owner who's been putting off dealing with SEO, or someone who's dabbled but never quite cracked the code, this episode is for you. SEO has its complexities but at its core, SEO is about making your business more visible to the people who are actively looking for what you offer. And who wouldn't want that? We start with ...
In today's episode of Marketing Unzipped we'll find discuss what you can do if your campaigns aren’t connecting the way you expected or you’re struggling to attract the right customers. The issue might not be your product or service—it could be that you’re focusing on the wrong audience. Many businesses assume they know who their customers are, but when you scratch beneath the surface, the reality often looks very different. So, how do you build a customer profile that helps you create ...
Welcome back to Marketing Unzipped! In today's episode I'm talking about how useful AI can be in your business if you use it to support you with your automation. When used correctly AI can free up some of your time and help your business to run more efficiently. AI has many functions that can be brilliant including the ability to have a 24/7 chat bot function on your website meaning that your customers can be helped even when you're not available. It's important to be transparent with your...
Summary In this episode of Marketing Unzipped, Rob Curtis explores the marketing genius of Leo Burnett, focusing on his five key lessons that emphasise the importance of emotion, simplicity, symbolism, drama, and sincerity in advertising. Burnett's approach transformed the landscape of marketing by prioritizing human connection over technical jargon, creating memorable brand characters and messages that resonate with audiences. The episode serves as a guide for marketers looking to enhance t...
