Summary In this episode of Marketing Unzipped, Rob Curtis explores the marketing genius of Leo Burnett, focusing on his five key lessons that emphasise the importance of emotion, simplicity, symbolism, drama, and sincerity in advertising. Burnett's approach transformed the landscape of marketing by prioritizing human connection over technical jargon, creating memorable brand characters and messages that resonate with audiences. The episode serves as a guide for marketers looking to enhance t...
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Summary In this episode of Marketing Unzipped, Rob Curtis explores the marketing genius of Leo Burnett, focusing on his five key lessons that emphasise the importance of emotion, simplicity, symbolism, drama, and sincerity in advertising. Burnett's approach transformed the landscape of marketing by prioritizing human connection over technical jargon, creating memorable brand characters and messages that resonate with audiences. The episode serves as a guide for marketers looking to enhance t...
You need to be on Camera, and how to get over it with Matt Robinson
Marketing Unzipped
23 minutes
7 months ago
You need to be on Camera, and how to get over it with Matt Robinson
Welcome to another episode of Marketing Unzipped! Today, we’re diving into the world of video marketing with none other than Matt Robinson, a video production extraordinaire who joined our team about a year ago. As our very first podcast guest, Matt brings a wealth of knowledge and insights into the power of video content, storytelling, and maximizing the impact of your video marketing efforts. From First Camera to Full-Fledged Video Pro Matt’s passion for video began at a young age when he f...
Marketing Unzipped
Summary In this episode of Marketing Unzipped, Rob Curtis explores the marketing genius of Leo Burnett, focusing on his five key lessons that emphasise the importance of emotion, simplicity, symbolism, drama, and sincerity in advertising. Burnett's approach transformed the landscape of marketing by prioritizing human connection over technical jargon, creating memorable brand characters and messages that resonate with audiences. The episode serves as a guide for marketers looking to enhance t...
