Summary In this episode of Marketing Unzipped, Rob Curtis explores the marketing genius of Leo Burnett, focusing on his five key lessons that emphasise the importance of emotion, simplicity, symbolism, drama, and sincerity in advertising. Burnett's approach transformed the landscape of marketing by prioritizing human connection over technical jargon, creating memorable brand characters and messages that resonate with audiences. The episode serves as a guide for marketers looking to enhance t...
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Summary In this episode of Marketing Unzipped, Rob Curtis explores the marketing genius of Leo Burnett, focusing on his five key lessons that emphasise the importance of emotion, simplicity, symbolism, drama, and sincerity in advertising. Burnett's approach transformed the landscape of marketing by prioritizing human connection over technical jargon, creating memorable brand characters and messages that resonate with audiences. The episode serves as a guide for marketers looking to enhance t...
Why We Buy: The Psychological Biases Your Marketing Is Missing
Marketing Unzipped
15 minutes
5 months ago
Why We Buy: The Psychological Biases Your Marketing Is Missing
Why do people pay more for the same cup of coffee just because it's served in a nicer cup? Why does a limited time offer suddenly make us want something we didn't even consider yesterday? If you've ever wondered why perfectly designed campaigns flow flat, while quirky, unpolished, those terrible ones, they just go viral, this episode will flip your assumptions completely. In this episode of Marketing Unzipped, we're talking about the psychology of choice! Marketing is built ...
Marketing Unzipped
Summary In this episode of Marketing Unzipped, Rob Curtis explores the marketing genius of Leo Burnett, focusing on his five key lessons that emphasise the importance of emotion, simplicity, symbolism, drama, and sincerity in advertising. Burnett's approach transformed the landscape of marketing by prioritizing human connection over technical jargon, creating memorable brand characters and messages that resonate with audiences. The episode serves as a guide for marketers looking to enhance t...
