Summary In this episode of Marketing Unzipped, Rob Curtis explores the marketing genius of Leo Burnett, focusing on his five key lessons that emphasise the importance of emotion, simplicity, symbolism, drama, and sincerity in advertising. Burnett's approach transformed the landscape of marketing by prioritizing human connection over technical jargon, creating memorable brand characters and messages that resonate with audiences. The episode serves as a guide for marketers looking to enhance t...
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Summary In this episode of Marketing Unzipped, Rob Curtis explores the marketing genius of Leo Burnett, focusing on his five key lessons that emphasise the importance of emotion, simplicity, symbolism, drama, and sincerity in advertising. Burnett's approach transformed the landscape of marketing by prioritizing human connection over technical jargon, creating memorable brand characters and messages that resonate with audiences. The episode serves as a guide for marketers looking to enhance t...
The Conversion Rate Conundrum: 8 Reasons Your Website Isn't Converting
Marketing Unzipped
18 minutes
7 months ago
The Conversion Rate Conundrum: 8 Reasons Your Website Isn't Converting
In this episode of Marketing Unzipped we talk about the Conversion Rate Conundrum! What if I told you your website might be bleeding potential customers—and you don’t even know it? You’ve done the work. The ads are running. Your SEO’s firing. Traffic is coming in. And yet… conversions are nowhere near where they should be. Sound familiar? If you’ve ever stared at your analytics wondering why visitors aren’t turning into leads—or worse, into customers—this episode is for you. We’re ...
Marketing Unzipped
Summary In this episode of Marketing Unzipped, Rob Curtis explores the marketing genius of Leo Burnett, focusing on his five key lessons that emphasise the importance of emotion, simplicity, symbolism, drama, and sincerity in advertising. Burnett's approach transformed the landscape of marketing by prioritizing human connection over technical jargon, creating memorable brand characters and messages that resonate with audiences. The episode serves as a guide for marketers looking to enhance t...
