Summary In this episode of Marketing Unzipped, Rob Curtis explores the marketing genius of Leo Burnett, focusing on his five key lessons that emphasise the importance of emotion, simplicity, symbolism, drama, and sincerity in advertising. Burnett's approach transformed the landscape of marketing by prioritizing human connection over technical jargon, creating memorable brand characters and messages that resonate with audiences. The episode serves as a guide for marketers looking to enhance t...
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Summary In this episode of Marketing Unzipped, Rob Curtis explores the marketing genius of Leo Burnett, focusing on his five key lessons that emphasise the importance of emotion, simplicity, symbolism, drama, and sincerity in advertising. Burnett's approach transformed the landscape of marketing by prioritizing human connection over technical jargon, creating memorable brand characters and messages that resonate with audiences. The episode serves as a guide for marketers looking to enhance t...
Marketing Psychology Hacks: How to Persuade and Convert
Marketing Unzipped
16 minutes
8 months ago
Marketing Psychology Hacks: How to Persuade and Convert
In this episode of Marketing Unzipped, I take a deep dive into the fascinating world where psychology and marketing collide. I explore how understanding the human brain, ethically using cognitive biases, and crafting compelling emotional stories can truly transform our marketing strategies. From the cutting-edge of neuromarketing to the personalized experiences powered by AI, I focus on how we can build genuine connections with our customers. In this episode I cover: Neuromarketing: I discus...
Marketing Unzipped
Summary In this episode of Marketing Unzipped, Rob Curtis explores the marketing genius of Leo Burnett, focusing on his five key lessons that emphasise the importance of emotion, simplicity, symbolism, drama, and sincerity in advertising. Burnett's approach transformed the landscape of marketing by prioritizing human connection over technical jargon, creating memorable brand characters and messages that resonate with audiences. The episode serves as a guide for marketers looking to enhance t...
