Summary In this episode of Marketing Unzipped, Rob Curtis explores the marketing genius of Leo Burnett, focusing on his five key lessons that emphasise the importance of emotion, simplicity, symbolism, drama, and sincerity in advertising. Burnett's approach transformed the landscape of marketing by prioritizing human connection over technical jargon, creating memorable brand characters and messages that resonate with audiences. The episode serves as a guide for marketers looking to enhance t...
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Summary In this episode of Marketing Unzipped, Rob Curtis explores the marketing genius of Leo Burnett, focusing on his five key lessons that emphasise the importance of emotion, simplicity, symbolism, drama, and sincerity in advertising. Burnett's approach transformed the landscape of marketing by prioritizing human connection over technical jargon, creating memorable brand characters and messages that resonate with audiences. The episode serves as a guide for marketers looking to enhance t...
Snackable Content: Meeting the Demand for Bite-Sized Information
Marketing Unzipped
18 minutes
4 months ago
Snackable Content: Meeting the Demand for Bite-Sized Information
Summary In this episode of Marketing Unzipped, Rob Curtis explores the phenomenon of snackable content, which has emerged as a response to decreasing attention spans and the need for quick, engaging content. He discusses the effectiveness of micro content in capturing audience attention, strategies for creating impactful short-form videos, and the importance of balancing brevity with substance. The episode also highlights successful examples of brands utilizing snackable content and provides...
Marketing Unzipped
Summary In this episode of Marketing Unzipped, Rob Curtis explores the marketing genius of Leo Burnett, focusing on his five key lessons that emphasise the importance of emotion, simplicity, symbolism, drama, and sincerity in advertising. Burnett's approach transformed the landscape of marketing by prioritizing human connection over technical jargon, creating memorable brand characters and messages that resonate with audiences. The episode serves as a guide for marketers looking to enhance t...
